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The Real Finish Line: Maximising Missional Potential

How do you know your BAM project is achieving all it can for the Kingdom of God?

This is a challenging questions to answer for many leaders of BAM projects.  Often at a loss as how to measure anything spiritual, it leads to those nebulous statements such as: ‘Jesus is the centre of everything we do’ when questioned.

But it doesn’t have to be nebulous.

It IS possible to measure the progress towards your spiritual goals, but in order to do that you need to know what the target is.

Key Concept – Missional Potential

Not all BAM projects are able to impact for the Kingdom at the same level.  When we opened a data entry company that had Christian employees working for Christian customers, we realised that this was a very limited ‘fishing pool’ from which we were able to impact the Kingdom through evangelism.  The enterprise just didn’t ‘touch’ many people who were not already Christian.

As a response, we opened a bakery in a much busier part of town.  The bakery, by way of the nature of its business model, had many more interactions with people ‘far from God’ and so had much more potential for reaching people for Christ.

Is it fair to expect the data entry business to achieve the same level of spiritual fruit as the bakery?  We think not.  So what is the standard we are measuring the projects by?

The answer?  Each project needs to maximise its missional potential.

The Real Finish Line

By evaluating what the full missional potential is for your project, you now have a target to shoot for.  A finish line to work towards.

If we simplify the missional discussion to evangelism only, then the maximum missional potential for the data entry project is understandably far smaller than that of the bakery.  At the data entry project, we could potentially reach our suppliers (people who provided and fixed our computers for example), but our customers and staff were already Christians.  We would need to look for other areas to impact for the Kingdom of God.  Perhaps introducing discipleship for the staff that they could take home, and maybe evangelism training for them to use within their communities outside of work.

The bakery, however, was in a different league of missional potential.  Almost every interaction was with someone far from God.  We were based in an impoverished community, and both our staff and workers were not Jesus followers.  So considering what our outreach goals could be would need to be much more ambitious if we were going to maximise the missional potential of the bakery.

Are Quantifiable Targets Possible?

The idea of maximising your missional potential may be intuitively easy to understand, but how do you lead an organisation to targets without something quantifiable?  This may be a primary reason why BAM projects tend to shy away from measuring themselves in terms of spiritual fruitfulness:  They do not feel equipped to know how to measure what feels like a God ordained process.

We agree that people coming to Jesus is a God ordained process. At the same time, we feel it is possible to measure the project’s effort of effective exposure (EEE) to the gospel.

Our experience both doing effective outreach ourselves, and also comparing notes with some of the best in the world who do it, is that there are steps that lead to effective evangelism that can measured, and this is where quantifiable goals can be created.

For instance if you use the Four Missional Milestones referenced in the A Case Study – Applying Outreach In Business, it is possible to do analysis on the potential of your project to reach each milestone, and set realistic goals of applying the techniques necessary to reach those milestones through your project.

Application

For example, the first milestone is Connect, with a goal to get to the second milestone Share.  Your first step may be to analyse all the potential people your business touches that might be far from God.  From there you then analyse how many of those interactions are potential for EEE.  You then can set a target for 1) training your Christian team members with the skills for EEE, 2) measuring their performance of achieving EEE in Connect to Share.

Ultimately, you can measure numerically how much of your missional potential you are realising in reaching Connect, and the how many of those reached in the Connect phase are getting to the next milestone Share.  From there, you measure how many are moving from Share to the next milestone Gather and on and on.  You have now quantified your missional potential and are setting SMART goals that help you understand how much of that potential you are realising.

Conclusion

Understanding your project’s maximum missional potential can be a key step in achieving the Spiritual Bottom Line your project exists to fulfil. It allows you to set realistic goals for your team, and measure outcomes that can then be relayed back to investors, supporters or other key stakeholders who are supporting the project in order to see God glorified through the project.

It also helps to prevent you from going red-faced when asked what you are achieving for the Kingdom as you tell the questioner that ‘Jesus is the centre of everything we do’.

 

Article first published on the Business and Mission website, reposted with kind permission.

Business and Mission.org is a network of leaders each with decades of international entrepreneurial experience, but also comparable experience in effective outreach. The network was founded by Colin Crawley. Colin served for 8 years as the CEO of a UK missions agency based out of central London and prior to that served as the Executive Director for a California based global Business as Mission group for 5 years. Colin has a global background having lived in Hong Kong, the US, South Africa, and the United Kingdom. He enjoys meeting and learning from other leaders from all over the world who are passionate about seeing God’s Kingdom come.

 

 

Three Practical Steps to Experiencing the Spiritual Potential of Your Business

by Dave Kahle

Almost every Christian businessperson has a sense that there is potential in their businesses or professions to make a greater impact for the Kingdom. Unfortunately, the idea is often too vague and unformed in our minds, and therefore seems overwhelming. With no direction from the local congregation, and all the noise surrounding us from the purveyors of worldly wisdom, it’s no wonder we’re confused.

Here are three specific steps that every Christian businessperson and professional can implement to tip the edge of their basket a bit and allow more of their light to shine in the marketplaces that they inhabit.

1.  Embed prayer more deeply into your routines

When God told us to bring everything to him in prayer, he meant exactly that.

Do not be anxious about anything, but in everything, by prayer and petition, with thanksgiving, present your requests to God.  And the Peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus. Philippians 4:6

For many of us, the notion of praying, in depth and detail, for every aspect of our business or professional lives is a novel idea. But it is exactly what we are commanded to do. A business is rich with the fodder through which God loves to engage with us. Think of the thousands of decisions that could be informed by a nudge from the Lord:

  • Employee issues – who to hire, who to promote, to whom to give raises, how much and when, who to train, who to discipline, who to encourage, who to terminate.  Just this category alone can keep us on our knees for hours.
  • Customer issues – who to pursue, who to withdraw from, for whom to make concessions, how aggressively to pursue late payments, how close to get to whom, etc.
  • Financial issues – what to charge, should you borrow, how much and from whom, should you sign a lease, etc.
  • Vendor issues – who to buy from, who to pay, who to nurture, who to hold at arm’s length, how much of what to buy.
  • Personal time and priority management – there are a thousand things to do, but not all of them should be done.  How do we effectively allocate and focus our time and energy?

I could go on and on, but you understand the point. Being a responsible person in a business puts you in the middle of thousands of decisions. It’s like playing racquet ball against three people at once – balls are flying at you from every direction, and you must successfully manage them.

The overwhelming challenge of the marketplace these days just naturally drives the committed Christian to prayer. The challenge is to take what is a natural impulse and turn it into a habitual, dedicated routine. Here’s the way some have done that:

a.  Begin each day, on the job, with a dedicated prayer time.

This means you dedicate the first 15 – 30 minutes of your workday to a conversation with God about the challenges of the day.

You may want to walk the floor, greet each employee and see if there is anything for which you can pray for that person.

Or, you may want to take your calendar for the day, note the decisions you’ll need to make, and make that the focus of your prayer.

b.  Find someone else to regularly pray with you at least once a week.

Make it a regularly scheduled event. Certainly, there are some Christians in your organization or sphere of influence who would be eager to pray with you for the business that provides their livelihood.

You may want to make this prayer opportunity available to everyone, and welcome all participants, or you may want to seek out and enlist one or more special people. For years, my customer service manager and I met in my office, early every Monday morning, 20 minutes before the workday began, and lifted up the week’s events to the Lord.

c.  Gather a prayer team, who will commit to praying for the business at least once a week.

Provide them with a weekly list of challenges and upcoming decisions.

Once you commit to this, the members of the prayer team will eventually appear. I have a group of about eight people who have committed to pray for the business on one day each week. I send them a prayer list every Saturday morning, with the expectation that they are lifting my issues up to the Lord. This process of compiling the weekly list keeps me focused on the most important things, forces me to commit to them on paper, and gives me the confidence to know that prayer surrounds all the major decisions and events in the business.

While prayer is an instinctive response to the overwhelming world will live in, by formalizing it and making it a part of your business routines, you move to a higher level of communication with God than if you leave it to the impulses of the moment.

2.  Rewrite your foundational documents, acknowledging God in them

We’ve all heard about the value of creating a vision, mission and values statement for the business or our profession. I suspect that most Christian businesses have such a set of documents. What is often missing, however, is a written, formal acknowledgement of God’s involvement with the business.

Whoever acknowledges me before others, I will also acknowledge before my Father in heaven. But whoever disowns me before others, I will disown before my Father in heaven. Matthew 10:32, 33

There is a sense of humility and confidence that comes from the act of acknowledging God’s ownership of the business. The fact that you are in the position you are in whether it be ownership, executive position, sales responsibility, or professional practice, the truth is that you were put there by God’s involvement in your life.

When you acknowledge that, in writing, you take a stand and make a commitment. Everyone who reads those documents, whether they be a part of every new employee orientation, the information pack you give to prospective employers, your website, or posted on the lunchroom wall, will know exactly where you stand.

That requires a bit of humility on your part. By acknowledging God’s ownership and involvement in the business, you naturally give him the credit for whatever success that business has, instead of yourself.

But there is also a sense of freedom and confidence that comes with that. If God is for you, who can be against you?

So, make the issue of the exact wording of these documents a matter for the prayer and prayer team, and then craft the words that seem best to you and inspired by God into your foundational documents.

3.  Work diligently at creating a Christian business culture

Wikipedia defines corporate culture this way:

Organizational culture encompasses values and behaviors that contribute to the unique social and psychological environment of a business. The organizational culture influences the way people interact, the context within which knowledge is created, the resistance they will have towards certain changes, and ultimately the way they share (or the way they do not share) knowledge. Organizational culture represents the collective values, beliefs and principles of organizational members and is a product of factors such as history, product, market, technology, strategy, type of employees, management style, and national culture; culture includes the organization’s vision, values, norms, systems, symbols, language, assumptions, environment, location, beliefs and habits.

For the Christian businessperson, the culture of the organization is where the values, attitudes, and behaviors of the principals ooze out into the organization and ultimately influence everyone’s behavior. The principals set the standard.  Culture, when done well, proceeds from the top down.

Here’s a simple approach to get you started. Use this phrase often, “Because I’m a Christian, we are going to…”

This should come as no surprise to anyone, as they already know you are a Christian organization (see #2 above). This language, then, makes the connection between your beliefs and your expectation for everyone’s actions. It gives the glory to God, and when done sincerely and repetitively, will move the company’s attitudes, beliefs and actions to a place that will shine your light more brightly.

  

This article is adapted from a post first published on the Biblical Business blog here.

Dave KahleDave Kahle has been a Bible teacher, elder, house church leader, short-term missionary and Christian executive roundtable leader. For 30 years, he has been an authority on sales and sales systems, having spoken in 47 states and eleven countries. He has authored 13 books, including The Good Book on Business. Sign up for his weekly messages here.

More from Dave at: www.davekahle.com and www.thebiblicalbusiness.com.

 

Book - Good Book on Business

Have you ever thought your business was meant to be much more than just a means to make money?

Biblical businesses are God’s first choice as the means to bless mankind, build character, and develop faith.  They hold the solution for much of what ails our economy and our culture.

Join Dave Kahle as he explores what the Bible has to say about businesses and your role in leading a kingdom oriented business.  You’ll uncover Biblical truths that you may have never seen before. Your views on business will never be the same.

Find your place in the movement and unlock the full potential of your business. 

Buy The Good Book on Business on Amazon

 

 

 

 

Photo by Rodion Kutsaev on Unsplash

 

The Vital Place of Mission Agencies in the BAM Movement

by Jo Plummer

Mission Agencies have long been a crucial player and partner in the contemporary BAM movement.

Many early pioneer BAM practitioners of the 80s, 90s and early 2000s either came from a missionary background or were members of a mission agency. These agency workers- turned-BAMers were at the forefront of the early wave of BAM companies because they were already at the front lines. Sent out with a call and vision to see people and communities transformed by the gospel, they discovered that business could be a powerful means of integral mission – meeting spiritual, social and economic needs in communities.

Looking back on 20 years and more of recent BAM history, we see that companies with missional goals embedded within their business model, business culture, company values, working relationships and so on, have often proved to be the most fruitful way for agency workers to pursue their work. But it has not always been easy.

Business failure – already a high possibility for seasoned entrepreneurs in home cultures – became a common experience for missionary-run startups with the additional hazard of being in environments often hostile to both mission and business. Many missionaries are by nature pioneering and somewhat entrepreneurial, however most early agency-related BAMers lacked the know-how and practical business experience they needed to create sustainable, scalable companies. Early BAM companies had few models to follow and lessons were learned the hard way.

Those hard-won fruitful practices are now being passed on, benefiting the current generation of BAM practitioners. They are able to stand on the shoulders of a host of early BAMers (from both business and mission backgrounds) because those pioneers heard the Lord and were willing to go, they were willing to innovate, risk and persevere. In turn, these early BAM pioneers stood on the shoulders of many generations of traditional missionaries that passed on their own hard-won lessons.

Beyond ‘Business as Visa’

Necessity is the mother of invention. In some parts of the world, starting a business has long been the only viable means to establish a settled, credible role in a community. William Carey, right back in the late 1700s, took a management position in an indigo factory when he first arrived in India because missionary visas were hard to come by in the days of the East India Company. And like William Carey*, modern day mission workers soon discovered that the power of a business model extends far beyond a means to getting a visa. (Read more on how it extends here).

Thankfully most agency workers who are getting into business now have many more resources to draw on. They understand that to have a credible, sustainable role in a community, their company has to be credible and sustainable. That means aiming towards excellence in business practice and the true integration of holistic missional goals into every aspect of a company – from business plan, to daily business life.  Read more

So What Shall We Do Tomorrow? How We Have Endured

One day down

Sleep deprived, stressed, hiding in the office to cry, then pulling it together and working hard physically, attempting to speak a foreign language, smiling at potential customers, doing everything for the first time, from start to finish, from nerve-wracking open to exhausted and exuberant close. We did it! There was cash in the drawer to prove it. Success!!! We made it through… Day one.

We arrived home near midnight, our three small boys in tow. As we straggled through the door, my husband turned to me and said, “So what shall we do tomorrow?”

I stopped. I stared at him. Then I’m pretty sure I laughed. Barely.

All the focus for years and months had been to start a business. Now it was started. We were worn out, but the real work had just begun.

Later we learned that starting a business is like having a baby. In so many ways. One moment it appears unbelievably fragile. The next moment it’s screaming its lungs out in a show of robust strength. Helpless. Demanding. Exceedingly needy!

There was one American woman who understood this business-baby analogy before we did. She visited us the first day at the shop, congratulated us, and gave us a lasagne. Read more

Turn Off the Lights to Share the Light: Why Good Environmental Practice is Great Business Practice

by Mark Polet

There is a misconception that good environmental management always costs money. Well, sometimes it does seem to cost when externalities are not costed fully (waste management, air and water pollution control) or when the company is not managed properly (contamination). 

Turn Off the Lights so You can Share the Light

However, there is another area of sound business management where good environmental management saves money. It’s called efficiency.

In short, turn off the lights.

It is easy for all of us to fall into complacency or just get too busy to really manage our costs, especially in the challenging places where you work. That is why we are looking for quick wins. The first quick win my colleagues and I have noted in working for Kingdom Companies is energy efficiency.

Turn off the lights when you leave! I find it remarkable how many times energy is wasted in companies, even where energy availability is inconsistent. We have seen whole factories lit up with not a soul in them.

Manage your air conditioning.  25°C (77°F) is often recommended, no cooler. If  you have your suit jacket on while you work at your desk, something may be wrong.

BAM is in the relationship business, and enrolling staff in Creation Care is one more step in discipleship.

Watch for phantom power costs. Turn off appliances when not in use. 

Many electronic appliances (i.e. monitor screens) are still drawing power even when ‘off’. If at all possible, shut off at the main plug.

Read more

Messy Site, Messy Company: Aiming for Environmental Excellence

by Mark Polet

When it comes to running a good business, cleanliness really is next to godliness.

I want to explore with you why you who are pursuing excellence in business need to weave good environmental practice into your operations.

Messy Site, Messy Company

Good environmental practice is not a stand alone activity. Good environmental practice is woven into all aspects of the company. Because poor environmental practice is often quite visible in a disorderly site and disorganized operations, it is often the most evident warning bell to any investor or customer that something is wrong with this firm.

Why do I stay that? After over forty years of assessing companies for environmental excellence, including Kingdom-Oriented firms, there is one correlation in my experience that always holds.

If the site is a mess, the accounting is a mess.

Good environmental practice is not a stand alone activity. Good environmental practice is woven into all aspects of the company.

A messy site means messed up books. I have reviewed firms across a score of industry groups. At times I will come across a  company that has an unkempt site. Sometimes it is debris lying around; other times it is  far worse, with spills contaminating the soil. In all cases, I find as I continue my audit that their financial records are equally messy, and their regulatory compliance is spotty at best. The management of their supply chain was poor. The amount of waste they generate, both in lost productivity and actual, physical waste, is evident.  Read more

Business as Mission and the Global Workplace: Part 2

by Jo Plummer

First published as an Advance Paper for the Lausanne Global Workplace Forum.

Bottom-line thinking

It is becoming more common for companies to plan for positive impact on ‘multiple bottom lines’. Rather than only measuring success as a positive number on the profit and loss statement—ie, the ‘financial bottom line’—businesses around the world are beginning to look for positive impact on social, environmental, and financial bottom lines. Social enterprises now aim to have a positive impact on multiple stakeholders—their employees, suppliers, the community, their customers, etc.—rather than focusing solely on returning financial rewards to shareholders. This ‘cutting-edge thinking’ is rediscovering God’s original design for business.

A business as mission (BAM) company is simply one that embraces all of this thinking about multiple bottom lines and multiple stakeholders. Crucially, it holds that God is the most important Stakeholder in the business, and that the purposes of the company should align with his purposes. Thus, a BAM company is one that thinks about how the whole strategy for the business—and the business model itself—can intentionally integrate mission.

BAM company owners start their businesses for a wide variety of reasons, including: to fight the evils of human trafficking, accelerate the task of reaching the remaining unreached peoples with the gospel, and tackle the problems of social injustice, environmental degradation, and dire poverty, to name a few. Annie started her business in Asia to provide alternative employment for exploited women, Anne started hers in Northern Europe to create jobs and connect with disaffected youth, and Mary started hers in the Middle East to more effectively share the gospel in one of the least-reached nations on earth.

The world is open for business

God has mandated humankind to be good stewards of Creation, to create resources for the good of society, to love God first and then love our neighbor, and to take the gospel to the ends of the earth. Thus, a business as mission company includes spiritual transformation as a measure of business success, alongside social, environmental, and economic concerns—and has a special concern for the poor, marginalized, and unreached peoples. Business as Mission is:

  • Profitable and sustainable businesses;
  • Intentional about kingdom of God purpose and impact on people and nations;
  • Focused on holistic transformation and the multiple bottom lines of economic, social, environmental, and spiritual outcomes;
  • Concerned about the world’s poorest and least-evangelized peoples. 

Read more

Business as Mission and the Global Workplace: Part 1

by Jo Plummer

First published as an Advance Paper for the Lausanne Global Workplace Forum.

Introduction

Dallas Willard once said that, ‘Business is a primary moving force of the love of God in human history.’[1] Business, done well, is glorifying to God and has enormous potential to do good. Business has an innate God-given power to create dignified jobs, to multiply resources, to provide for families and communities and to push forward innovation and development in human society.

In the global marketplace today, we have an enormous opportunity to leverage this God-given potential of business to address some of the world’s most pressing spiritual, social, environmental, and economic issues. This is ‘business as mission’—a movement of business professionals using the gifts of entrepreneurship and good management to bring creative and long-term, sustainable solutions to global challenges. This movement of business people is growing worldwide; they are serving God in the marketplace and intentionally shaping their businesses for God’s glory, the gospel, and the common good. Business professionals are using their skills to serve people, make a profit, be good stewards of the planet, and align with God’s purposes; they are taking the whole gospel to the ends of the earth.

This paper aims to encourage businesswomen and men—whether entrepreneurs, managers, business professionals, or technical experts—that their gifts, experience, and capacity is a much-needed resource in global mission. In addition, it will exhort church and mission leaders to affirm and equip the business people in their networks and congregations so that they can effectively respond to the challenges in the global workplace today.

God gives us the ability to produce wealth

In Deuteronomy 8 we read that it is God who gives us the ability to produce wealth. He provides abundant natural resources so that we can use our creativity, talents, and hard work to provide for ourselves and innovate for society. Business processes naturally generate wealth and resources; companies are able to create good products and services for the benefit of communities. Business pushes forward innovation, helping societies develop; enterprises bring in new technologies, skills, and training to communities. Business, done well—not forgetting the Lord our God (Deut 8:11)—is glorifying to him.  Read more

10 Pressing Issues to Address in BAM in the Next 20 Years: Best of BAM Blog

AND THE AWARD GOES TO...

Our goal is to provide the BAM Community with great content and resources. Each year we do a summer roundup of articles which have stood out in the past 6 months.

Below is the “Most Popular Post” for January to June 2019.

Please enjoy and thanks for following!

by Jo Plummer

This year marks around 20 years since the term ‘Business as Mission’ was first used and discussed amongst a growing group of like-minded people around the world. Of course, there were pioneer BAM models before that time, not to mention the fact that business and mission have been integrated in many different ways since Paul the Apostle made tents! However, for this modern iteration, the cohesion and an international conversation around this concept really started around 20 years ago.

I like to think of this pioneer generation and what has followed as ‘BAM 1.0’. It is amazing to reflect on all God has done in our global community in the past couple of decades! Now, as we look forward to the future, we want to explore the theme of ‘BAM 2.0’ for a new series of posts on The BAM Review blog. In the coming months, we’ll discover where we’ve got to and the issues we still face for the future.

To prepare for this series, we asked 20 leaders who have been engaged in business as mission for between 10 and 35 years to tell us what they believe are the most pressing issues we must address if the BAM movement is to be even more fruitful for the next 20 years… and beyond! While this isn’t a scientific survey across the entire BAM community, it does represent wisdom from a collection of leaders who have served long in our movement.

Here are the 10 overarching issues that were identified by these leaders, in no particular order:  Read more

3 Reasons to Scale Your Business to Reach the Unreached: Best of BAM Blog

AND THE AWARD GOES TO...

Our goal is to provide the BAM Community with great content and resources. Each year we do a summer roundup of articles which have stood out in the past 6 months.

Below is our second “Staff Pick” for January to June 2019.

Please enjoy and thanks for following!

by Mike Baer

In all entrepreneurial circles, the hot topic is “How to scale the business.” How do we take our company from me (and possibly a few others) to many? How do we add more employees? Customers? Lines of business? Locations? Profits?

Scaling in General

“Scale or Die” is the cry that comes from many startups and from virtually all investors. Growth is an evidence of life and health. Healthy companies grow. But it’s not easy, especially in a business as mission endeavor.

Where will you find the funding to expand? Bootstrapping or “cash-flowing” expansion is extremely difficult and tediously slow.

What about managers sufficiently skilled and knowledgeable to lead a larger business who also share your faith and focus? Where will you find them? How will you pay them? Who will move to your location? Do you use locals? Expats?

And, most importantly, what about your own experience or lack thereof? If you’ve never done it before, it’s daunting and difficult to say the least! The overwhelming majority of startups fail to scale.  Read more