We asked 12 BAM Practitioners how they have gone about developing their company culture and what values and behaviors they have intentionally tried to instill. Their responses showed six clear themes: 6 ways to build company culture.
1. Visible Values That Are Thoroughly Integrated into Operations
Having a set of clearly articulated values is a key to developing an intentionally-driven company culture. These values must then be woven through everything that happens in the company.
We try to integrate our core values into everything that we do. Our job applications are built with questions that try to assess these values in applicants. Our HR training is basically a series of lessons on these specific values. Most problems that arise can be answered by looking back at these core values and applying them to individual situations. However, it is sometimes tough to remember to take opportunities to teach values. Often our employees come to us with problems and we have tried to develop a habit of pointing them to the core values and asking them which ones apply to their particular problem. This means slowing down from the demands of the day and taking the time to walk through it with them. It is often tempting (because it is easier and faster) to just tell them what to do. However, we find that when we are intentional and take the time, it is a huge blessing to both parties and to the long-term effectiveness of our business. – Steven, Service Company, Thailand
The best opportunities to reinforce our values are the difficult ones, decisions that are made which cost the company contracts or money, but which we make because they are right. It’s easy to be honest when there’s lots of money being made, but much harder when the crunch comes! I have threatened to terminate employees for lying to customers and disciplined others for misleading suppliers. I’ve learned that my employees generally want me to treat them with honesty and integrity and to treat them with respect, but they don’t really want to have to treat others that way. Culturally they value strength over humility and consider a crafty deal to be good. I push them the other way and used to get push back from them for that. So difficult days do have their bright side; they test our commitment to our values and help us apply them. – Robert, Manufacturing and Consulting, Middle East Read more