Accelerate Your BAM Journey: Join the Summit

Business as Mission is a movement that is growing globally. It is accelerating around the world! At BAM Global we are passionate about connecting individuals and organizations to help drive this movement forward. The BAM Global Summit is one of the best times to do this because it’s BAM on a global scale. Hundreds of people gather for the same purpose: to accelerate the movement and get more connected and equipped for their own BAM journey.


Attendee Testimonies

Every year, after the Summit we get to hear testimonies about the connections that were made that lead to mobilised resources, new partnerships, new BAM businesses getting started, and so on. Here are a few things that past attendees have shared with us about what they gained by coming to an online BAM Global event:


Attending this summit and listening to the speakers and panelists, was really encouraging because I felt God confirming the desire to start a BAM and take the necessary steps to achieve that! – BZ, BAM Summit Attendee


Love seeing how BAM is growing around the world. God is moving in the marketplace! – CB, BAM Summit Attendee


For me, getting to know new people who are doing business as mission around the world and learning from them is the most important take away. I am not so good in attending online meetings, I have a kind of attention disorder when I am in them, but I really enjoyed meeting new people and listening to their stories. – Adrian Buhai, BAM Romania


I was encouraged by all the wisdom that God has granted many in the BAM network. We now have so many good examples to learn from and seasoned people to be coached by. – Hakan Sandberg, BAM Global Ambassador


I am encouraged by the devotional, all the testimonies of the business people, the workshops, my new network and everything in this event. I really enjoyed my first time experience. I really admire their desire to do business is not just to earn money but to really use this opportunity to share the gospel and reach the unreached. With all the helpful insights I heard today, I will apply the most applicable one to my new role and also to my small business. I will always remember that Christ should be the center and the goal is to reach the unreached and help the needy and also to provide services to people the people with less opportunity. – A, BAM Summit Attendee


I took away lessons from real BAM business experiences. It also reinforced that business as mission is one of the ways God uses to bring complete economic, social, environmental, and spiritual transformation, bringing dignity and life to people. It motivates me and encourages me to continue to work for this vision! – Samara Bramen, BAM Brasil


The greatest impact for me was being enlarged in what God is doing globally, and a view of how my work/life calling and BAM intersect! Kingdom expansion to bring all to Jesus. – WS, BAM Summit Attendee


I loved the diversity of people attending and the genuine desire to see more BAM activity in their region, plus all the encouraging stories of BAM projects already in action. – WG, BAM Summit Attendee


It was encouraging to see that the concept of business as mission has taken root across many regions of the world. It was also exciting to see a significant number of new entrepreneurs and those who are thinking of starting businesses learning about BAM through the event. The program was well designed with something new and valuable for everyone. I was encouraged to see that there are a growing number of BAMers from non-western countries, which I applaud. – Joseph Vijayam, BAM South Asia


I loved how Christ-centered the whole conference was! I definitely want to connect more and signed up for the online community. – Anon, BAM Summit Attendee


My major take away is the diversity, breadth and depth, and unity of the BAM movement. First, the unity of purpose of so many diverse faith traditions is inspiring and encouraging. BAM and the BAM Global events truly exemplify the Body of Christ as I believe Jesus intended. Second, much as Elijah needed to know he was not alone while in the wilderness, the conference showed us just how many BAM-involved people there are around the world. BAMers are not alone! If you feel that way, get involved in BAM Global and you will soon be a part of something so much bigger than you could’ve anticipated. – Mick Bates, BAM Academics


Compiled and edited by Jo Plummer.



Don’t miss out on the opportunity to see what God is doing through business as mission and join in.

Join us at the BAM Global Summit this year!


 Jo Plummer is the co-chair of BAM Global and co-editor the Lausanne Occasional Paper on Business as Mission. She has been developing resources for BAM since 2001 and currently serves as Editor of the Business as Mission website and blog.



Grow Your BAM Network! Tips to Start a Business as Mission Network in Your Region or Country [Video]

We have been sharing a series throughout October on ‘What in the World is God Doing through Business as Mission?!’ We’ve been aiming to ‘put the global into BAM Global’ by highlighting encouraging BAM developments from different parts of the world during this month.


If reading about the work of BAM networks in different Regions and Countries this month has inspired you to start your own network, here’s a really helpful ‘Fireside Chat Interview’ that BAM Global Chairman Mats Tunehag recorded in November 2020 for the BAM Global Congress series of online events:


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What in the World is God Doing through BAM Canada?! [Video]

We are sharing a series throughout October on ‘What in the World is God Doing through Business as Mission?!’ We are aiming to ‘put the global into BAM Global’ by highlighting encouraging BAM developments from different parts of the world during this month.

God is on the move across the Americas! To provide an insight into just one part of it, Shay interviewed BAM Canada Co-Founder, Carrie-Anne Ballantyne.


Listen to their interview for a deep-dive into what BAM Canada is doing, how it is growing, and some really helpful tips for how to start and nurture a BAM network in your area:


What in the world is God doing through BAM Canada, interview highlights:

  • The founders of BAM Canada had got involved in BAM Global and saw a gap for building a BAM network and facilitating more engagement in business as mission in the nation of Canada.
  • BAM Canada hosts a private membership community, runs monthly events, and helps support and grow the work of local networks around the country.
  • The network and events focus on one of the bottom-lines of BAM each quarter of the year: Purpose, Planet, People and Profit.
  • As well as engaging business people and entrepreneurs, BAM Canada has also been offering opportunities to connect for church leaders, mission leaders, and academics.
  • BAM Canada has definitely built on the pioneering work of the team at BAM Vancouver. All sorts of networks are possible and needed: city/local, region-in-country, national, world region.
  • Top tip if you are thinking of starting a network in your locality: don’t despise small beginnings!! Start by getting together with a few others and talking and praying about what you can do.
  • Network or community building isn’t just ‘build it and they will come’. It takes a lot of effort to keep communicating and many one-on-one conversations.
  • A foundational part of establishing BAM Canada was a listening trip to several cities, to ask entrepreneurs and business people what they saw was missing and discovering felt needs. From this exercise they saw three themes: 1. Business entrepreneurs felt alone in their journey, 2. A common language was missing, so the concept of BAM wasn’t clear, and 3. There weren’t many ‘Canadian stories’ being told.
  • They are seeing a growing interest in business as mission and stories of BAM in action, especially Canadian stories, really helps people get inspired.
  • BAM Canada have been asking themselves how to close the gaps between people becoming inspired by the idea of business as mission and then getting actively involved.
  • Don’t do it alone – join in with events and networks that are already happening – and PRAY! Ask God what he has for you.
  • You can discover more and join the BAM Canada network from their website here: 

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Open Doors to Business: A Report from BAM South Asia

We are sharing a series throughout October on ‘What in the World is God Doing through Business as Mission?!’ We are aiming to ‘put the global into BAM Global’ by highlighting encouraging BAM developments from different parts of the world during this month.

God is on the move across Asia! To provide an insight into just one part of it, we interviewed BAM Global Executive Director, João Mordomo, who went to India last month.

Interview with João Mordomo

I had the privilege recently of going to India and the purpose of that trip was twofold. Firstly, I was visiting in a disputed region of the country where business as mission is proving to be one of the only models that is effective. This is both in terms of Indians or foreigners having a credible presence in that region, as well as creating the actual mission impact that they desire.

If Indians from further south in India, for example, want go up into this primarily Muslim region with the intention of somehow spreading the gospel they are not going to be able to be there legitimately if they’re not doing business or have some other type of job. It was great to see a combination of nationalities doing business there, both nationals and ex-pats. There were Indians, alongside ethnic Nepalis who have Indian nationality, Nepalis who are both nationally and ethnically Nepali, and then some others from further afield.

Open Doors to Business

Some of the BAM practitioners there are working in the hospitality industry and others are doing things related to agriculture or ecotourism. Recently, the ecotourism component is looking very promising. People go to this region for hiking, camping and mountaineering, things like that. But then those tourists need bed and breakfast accommodation, they need refreshments and meals. So there is a small ecosystem that is developing.

One of the most encouraging things that I saw there with foreigners as well as Indians, is that they are employing locals, with the hope of them hearing about Christ alongside having a really positive social impact. What do I mean by that? For instance, if there’s one group that has three enterprises in three cities, one city is predominantly Muslim, another is predominantly Hindu, another is predominantly Buddhist. And they’re looking at the twofold benefit of being able to hire these other people from these other religions in order to experience the gospel. The employees also get a good job, bringing stability to livelihoods, which is great because finding a decent job is often not very easy in this region.

Alongside that, there is multiplication. When one unit or location is successful and making a profit, that sustainability can be leveraged to start a new enterprise. A new unit may not be profitable in the first year or two, it’s going to take a while, but when it does it can do greater good through expansion. In this case, it’s not about making the owner wealthy, they’re not sending the profits outside of the country – they’re actually using them to expand. This creates even more great jobs, more social impact and more opportunities for people who wish to plant and grow churches in these communities – but that need a real job to have a role and credibility in that place.

BAM Multiplication

The second half of my trip, I was down in the south-central region of India for what is considered to be the largest BAM conference in South Asia, an initiative of a partner network of BAM Global. And one of the immediate things that I noticed there, which linked directly to what I was doing the week before in the other region, was that the church in the south of India seems to be taking the Great Commission more seriously than ever, especially with respect to the needs throughout the north of India. I met many Indians doing really, really good business; important people, some influential people, doing some really good things. And I heard them talking about their responsibility to reach the north of India with the gospel. That was very encouraging.  Read more

What in the World? God at Work through BAM in Europe

We are sharing a series throughout October on ‘What in the World is God Doing through Business as Mission?!’ We are aiming to ‘put the global into BAM Global’ by highlighting encouraging BAM developments from different parts of the world during this month.

God is on the move across Europe! To give you a flavour, we asked just four business as mission network leaders to give us an update on BAM developments in their nation:


It’s encouraging to witness the growing interest in engaging with God-centered business across various European countries. Romania, in particular, is emerging as a hub for Christian business networks. BAM Romania and the BAM Connect team play a crucial role in this evolving movement.

This movement includes Christian startup entrepreneurs, NGOs aiming to venture into business activities, and companies exploring ways to incorporate missions into their existing organizations. All are seeking inspirational stories, practical courses, teaching, and events to connect with like-minded individuals. In February of this year, we organized the BAM Connect Summit in Bucharest, which attracted over 100 participants from eight different countries. As a team, we expanded our network, believing in Romania’s significance within the BAM movement in Europe.

After the conference, we set aside time for prayer, team discussions on new opportunities, and consultations with various international BAM leaders. As we acknowledge our calling and seek ways to nurture our passion, we are excited about an invitation to participate in a particular project. In this project, we’ll collaborate with NGO leaders and leverage our specially developed BAM Connect platform and tool. Through this platform, leaders can create Business or Mission Model Canvases to optimize the impact of their organization’s mission and activities.

In Romania, it’s challenging to draw a distinct line between an NGO and a business (as mission). Over the last decades, numerous NGOs have had significant roles within Romanian society. However, they now confront impending challenges such as rising costs, fundraising hurdles, and stricter legal requirements. The BAM movement presents itself as one of the solutions to prepare NGOs for the future and to have sustainable impact.

The personnel, the experience, the services, the knowledge, and the network are all present in the BAM Connect team to serve those organizations in Romania and beyond. People can get in touch with us by email or via


Here in the Netherlands we see a growing number of influential business owners and investors engaging in business as mission, and local BAM initiatives growing in size and influence. Meanwhile we’re involved with some key mission organizations to encourage them towards BAM.

Right now we’re in full preparation for our annual two-day congress on November 9 and 10. This year, our theme is Integrating the 4 P’s of BAM: People, Planet, Profit and Pneuma. This Congress is bi-lingual in English and Dutch, find out more about the BAM Congress Netherlands here. You are welcome!

Besides that, we see BAM-related initiatives developing, partly as spin-offs from yearly congresses:

  • Itzinya – A course to help entrepreneurial migrants start a business, this training is now available and running in several parts in the Netherlands. Meanwhile the initiating team is helping Hakan Sandberg (based in Sweden) to develop internationally.
  • BAM and church (planting) – There have been steady relationship developments with key leaders involved with church planting and church buildings of the National Protestant Church. Similarly with HeartEdge NL, a network initiated by theologian Sam Wells from the UK (a speaker at our last congress). We facilitate connection between entrepreneurs with a vision in this area and help to bridge the church-business divide.
  • Authentic Lives / Business – Developing life-giving cultures in businesses and organizations. A working group is engaging with this global (and BAM-related) movement based in the UK and their material has now been translated into Dutch.

For the future we are excited that, next to a steady growth in size and influence, we see more depth spiritually. Last year at our congress we introduced prophetic prayer at a workshop led by prophet prophet Sander Wuister. We also gave opportunities during the day for attendees to receive personal prayer. This was meaningful for quite a number of people. Since than some even hired Sander for monthly consultancy. This year at our congress we will have three prophetic prayer-persons available for those who’d like to receive encouragement. Read more

What in the World is God Doing through Business as Mission?! [Video]

We are starting a new series for October on ‘What in the World is God Doing through Business as Mission?!’ We are aiming to ‘put the global into BAM Global’ by highlighting encouraging BAM developments from different parts of the world throughout this month.


First up, here’s a primer from one of our global leaders, Mats Tunehag, on the global business as mission movement and how it has been growing.


Putting the Global into BAM Global

  • Business as Mission (BAM) is a biblical concept; BAM is also a practice, a particular way of doing business; and it is a global movement made up of many companies and organisations around the world.
  • People from all continents and backgrounds are involved in business as mission – those engaged in business, as well as mission agencies, churches and academic institutions.
  • Networks are collaborating across the world, sharing fruitful practices and connecting for greater Kingdom impact.
  • Did you know that some of the oldest established BAM networks come from Asia, for example Indonesia and South Korea?
  • As well asa growing number of BAM companies, there are initiatives helping the BAM ecosystem to flourish, including investment, mentoring, prayer, mobilisation and network building, among many others.
  • BAM regional networks are growing around the world, with BAM resources being developed in different languages – look out for some reports from different regions coming up this month on the blog.
  • Discover more about what we do at BAM Global here: 

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Staying Mission True: Business as Mission Looking Forward

by Mats Tunehag

Part 3 of a 3 part series on Business as Mission: Roots, Scope & Future. Read Part 1 here and Part 2 here.

BHAGs: Big Hairy Audacious Goals

We have briefly reviewed the BAM concept’s historical roots, and painted a picture, albeit incomplete, of the scope and nature of the global BAM movement. Now, let’s look ahead. What are some of the challenges facing us?

Over the years and through the global conversations we’ve had, three major challenges have been identified. We call them BHAGs, these are major issues that can only be dealt with if we continue to stay on course and grow the strength of the movement. These are macro issues, which force us to think and act intergenerationally, and to intentionally build an eco-system to optimize holistic impact. They will not be achieved by one company, organization or network alone, but through collaborative effort.

Let me briefly describe them, in no particular order.

1. Align Views of Business with Biblical Principles

BAM is not a technique, but a worldview and a lifestyle. Or as BAM Global puts it: “Business as mission is not simply a method or strategy; it encompasses a worldview and business praxis based on biblical principles and the church’s teaching.”[1]

The sacred-secular divide has been an ongoing issue throughout the history of the church. But Pope John Paul II clearly states: “There cannot be two parallel lives in their existence: on the one hand, the so-called “spiritual” life, with its values and demands; and on the other, the so-called “secular” life, that is, life in a family, at work, in social relationships, in the responsibilities of public life and in culture. … This split between the faith which many profess and their daily lives deserves to be counted among the more serious errors of our age.”[2]

Back to BAM Global’s BHAG statement:

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The Present Movement: Business as Mission Today

by Mats Tunehag

Part 2 of a 3 part series on Business as Mission: Roots, Scope & Future. Read Part 1 here.

Why is There a BAM Movement?

Each generation has to review and highlight old-age concepts and truths and see how they apply to today’s context. That includes various arenas and constituencies, like business, church, and academia.

While acknowledging our roots, we also recognize the emergence of a global BAM movement in our generation. Today we can talk about a global BAM movement – we could not do that 25 years ago. Today there are tens of thousands of businesses on all continents on a BAM journey. Today there are churches and denominations embracing Business as Mission. Today most of the oldest and biggest Evangelical mission agencies in the world are pursuing BAM. Today there are many academic institutions teaching BAM and producing Master and Doctoral theses on Business as Mission. This was not the case just a few decades ago.

Thus, we may ask: why is there a global BAM movement? How did that come about? First and foremost, we recognize that God is the ultimate initiator and conductor of the movement. But allow me to also mention three essential building blocks: common language, communication and collaboration.

Without a common language you cannot communicate. If you cannot communicate you cannot collaborate, and it will lead to disconnected initiatives with limited impact.

BAM Global Think Tank

BAM Global has since 2002 focused on creating and sharing intellectual and social capital. What does that mean? An underlying principle is the belief that there is wisdom in the counsel of many. To that end we have been facilitating global listening processes, where voices from both history and today’s world could be heard, discussions were held, and documented.[1] These inclusive and participatory conversations created ownership of the concept, which continues to be discussed and shared in many languages and contexts. We have also brought people together to not only listen, share and learn, but also to connect and act. The BAM Manifesto and the Wealth Creation Manifesto are essential for establishing a common language for communication and collaboration, to create greater impact. See the BAM A – Z booklet which also expresses the common BAM language.[2]

The 2nd BAM Global Think Tank (2011 – 2013) started over 30 national, regional and international working groups, dealing with BAM in a particular country or region, or BAM related to issues like poverty, human trafficking, unreached peoples, metrics, funding and incubation. Many of these groups produced a report, but the ongoing conversations also catalyzed BAM initiatives around the world which further propelled the global movement. Today there is a growing number of BAM Global Ambassadors serving regions and issues.[3]

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Deeply Rooted: Business as Mission Looking Back

by Mats Tunehag

Part 1 of a 3 part series on Business as Mission: Roots, Scope & Future

She was amazed and perplexed at the same time. She was treated with respect and dignity. She was a woman challenged with disabilities. But her life had changed. With little or no prospect of ever getting a job, she was now working in a manufacturing company. She was creative, she had made friends, and she made money.

Women in this country and religious context were treated as second-class citizens. If they had mental or physical handicaps they were often further down.

But the company she worked for employed and offered jobs with dignity to women with disabilities. It was unheard of, and it made a huge difference not only in her life, but also for the other women who worked there. It even had a transformational impact on families and the community.

This woman asked herself: why is this workplace so different? It changes lives on many levels. She knew that the founder and CEO was a follower of Jesus. So she told herself: If that’s what it means to be a follower of Jesus, I will also follow him. It was a huge and risky step for a handicapped woman in a conservative Muslim environment.

What brought her to Christ? A gospel tract? A Jesus film? A bible study? No, it was human resource management informed by biblical values, underpinned with prayer. Ultimately, it was, of course, God’s doing.

BAM: Concept, Practice, Movement

This true story from the Middle East points towards three aspects of Business as Mission, BAM, which is about serving God and people in and through business, with a Great Commission perspective. BAM is a biblical concept, which is practiced and applied by people around the world with a wide variety of backgrounds, which together form a global movement.

BAM Global has since 2002 engaged around 500 significant leaders in business, church, missions & NGOs and academia, from about 50 countries, in global conversations about the concept and the practice. This has resulted in about 30 peer produced and peer reviewed think tank reports, and two manifestos which summarize our findings [1]. The global and participatory nature of the think tank processes have created an unprecedented spread and ownership of the BAM concept.[2]

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BAM as an Effective Strategy in Urban Asia: Reaching a Tipping Point

by Francis Tsui

>> Read Part 1, How Business has Transformed Nations and Lifted People Out of Poverty in China and East Asia

Continuing from Part 1, this article explores BAM as an effective mission strategy for missional impact in urban Asia, especially as we aim to reach a tipping point for macro impact through BAM companies.

Increasingly Asia has been transformed right before our eyes, and people’s lot has greatly improved over the last century. From a missiological perspective, urban East Asia has transformed into a totally different mission field compared to just decades ago. The fast transforming Asia powering into the twenty-first century certainly needs a new missiology and a new missional paradigm to raise up leaders to keep mission relevant and effective.

It is against this backdrop that the global church – with its mission leaders and workers, including those from Asia – has to contemplate and reassess their understanding, approaches, and strategies for the new Asian harvest fields. The gospel message remains the same, yet the church needs to search the heart of God to ask how the missio Dei is relevant in such a changing time and to a transforming continent.

Affluent and Open

The mission fields in Asia are no longer just remote, isolated, exotic destinations. In the last two centuries, in many Asian countries, the church has survived and the mission work has thrived through poverty and persecution. Yet, many are now asking how the harvest fields in Asia will survive affluence and openness.

Throughout Asia, people are nearer to each other, not only physically but virtually. Whether it is in the urban or the rural areas, technology has brought people closer. It was only in August 1991, almost exactly thirty years ago, when the World Wide Web became publicly available. In just about two decades, the advent and then proliferation of the internet have brought people together in ways no one could have imagined before. One could easily surmise the easy access of online experience in the cities. Yet, even before the introduction of smartphones, when it was still at the 2G technology level, China and India had already started to equip their mobile communication network and empower their rural population to get connected to the internet.

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