
Marketing and Generosity: Sales and Solutions for Human Flourishing
by Bernie Anderson
My name is Bernie Anderson and I have the…

Starting Lean: Soft Launches Help Avoid Hard Landings
by Mike Baer
Adapted from material developed for a Third Path…

How Does Spiritual Impact Intersect with Your Product or Service?
It goes without saying that the product or service you develop…

The Value You Offer: How to Create a Value Proposition
by David Skews
The value proposition is a clear statement…

Brand Strategy is for Everyone (Not just marketing!)
by Bruce McKinnon
I started my business back in 2009 to solve…

6 Product and Market Bloopers: What to Do and Not to Do
This December marks 8 years of regularly posting content on The…

Making a Pivot
by Michelle McDonald Pride
Before a strategic rebrand, our business…

Starting Lean: Soft Launches Help Avoid Hard Landings
by Mike Baer
Adapted from material developed for a Third Path…

The Power of Dignity Restored: Business in the Heart of a Community
Read Part 1
Getting to Market with a Detour
From tree to table,…

Restoring Dignity Through Business: Dignity Coconuts’ Story
“We’re fighting this multi-billion dollar evil with a peashooter,”…

5 Lessons Learned About Developing Products and Finding a Market
Once a month, our panel of mentors answer your practical business…

Developing a Flight Plan for Your Business
by Mike Baer
Adapted from material first published on the Third…

How The Foundry is Helping Freedom Businesses Find a Market
The answer is always the same… "We need marketplace access." We…

6 Product and Market Bloopers: What to Do and Not to Do
Some things are learned the hard way. Mistakes are part of life.…

Business Planning and Market Research for a BAM Company
Once a month, our panel of mentors answer your practical business…

How to Create a Value Proposition
The value proposition is a clear statement of what value you…

The Power of Planning and Marketing: 7 Reasons Tentmaking Businesses Fail [Book Excerpt]
Poor Planning Paralyzes
It was a couple years back when an individual…

How Does Spiritual Impact Intersect with Your Product or Service?
It goes without saying that the product or service you develop…

6 Essential Questions to Ask Yourself About Your Product and Market
Here are 6 fundamental questions, the answers to which will – if…

Getting Started with Market Research
Once a month, our panel of mentors answer your practical business…

Business Planning: Developing Your Product, Identifying Your Market
We are starting a new series this month on Business Planning:…