Tag Archive for: think tank

God is at Work: How the BAM Movement Has Grown Over 25 Years

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by Mats Tunehag


By God’s grace we have seen an exponential growth of the global business as mission movement in the last 25 years. A movement, per definition, consists of many organizations and initiatives, which are independent but choose to be interdependent. They share mission and values, and they communicate and collaborate.

The nature of a movement means that no-one but God has the exact figures of the growth, but BAM Global has been tracking the direction of growth over the years. The trends are clear, and even the approximate numbers are astonishing.

Please allow us to paint a picture of this encouraging growth—looking at ten variables—and how they have changed in the last 25 years:

1. 25 years ago, we talked about BAM businesses in the dozens, often micro to small size businesses. Today there are thousands, mainly in the SME sector, but also large companies.

2. 25 years ago, churches and denominations had not embraced BAM. Today there are all kinds of churches and whole denominations like in Korea, Indonesia, Singapore, Brazil, USA, Russia, and many countries in sub-Saharan Africa, which are engaged in BAM.

3. 25 years ago, a handful of mission organizations had started to include BAM in their strategies. Today most of the oldest and major Evangelical mission agencies in the world are involved in BAM.

4. 25 years ago, BAM was not a topic in academic institutions. Today many universities and MBA programs teach BAM, and there are dozens of PhD’s and a lot more Master theses on BAM from all over the world.

5. 25 years ago, we talked about investments in BAM companies in thousands of dollars, today in millions of dollars.

6. 25 years ago, there were no BAM incubators or accelerators, but today they exist in about 20 countries.

7. 25 years ago, there were no BAM networks. Today there are 30+ BAM networks—national, regional and international. Most are related to a country or a region, and others are focusing on an issue, industry or constituency.

8. 25 years ago, the conversations about BAM were in English. Today there is BAM material, conversations and work in over 20 languages.

9. 25 years ago, BAM was not a part of the Lausanne Movement, but it was introduced 2002, which was the start of the first global think tank on business as mission culminating at the Lausanne Forum in Thailand in 2004 and the Lausanne Occasional Paper on BAM. Since then, around 40 global consultations on business as mission topics have been convened, resulting in over 30 white papers on BAM. At the Fourth Lausanne Congress in Korea, September 2024, where 5000 people from about 200 countries participated, around half the attendees had indicated on the registration form that they were interested in faith at work, including business as mission.

10. 25 years ago, we approximate that there were about a dozen BAM resources. Today there are almost 1000 BAM Resource Library entries and Blogs here on the BAM Resource Centre at businessasmission.com alone—articles, papers, videos, books, organizations, and more.

God is good, and he is at work. There is a significant kairos moment in our generation, manifesting itself on all continents. We are in anticipation for what He will continue to do in the next generation.

AMDG—Ad Maoirem Dei Gloriam—for the greater glory of God!

 

Mats Tunehag is the Chairman of BAM Global, and he is a global thought leader on Business as Mission, BAM. Since the 1990’s he has created numerous networks of leaders from business, church, missions and academia from all continents. He has served as an advisor to groups involved in business, investment, freedom businesses, research and partnership development. He is the chief architect of the ‘Business as Mission Manifesto’ and the ‘Wealth Creation Manifesto’, which is a conceptual framework for the global BAM movement. See: matstunehag.com/about/ for more about Mats.

Together, Towards, Tomorrow
Building from Generation to Generation

That’s the theme of the BAM Global Summit this year. Join us and discover what God is doing through business as mission.

 

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The Integration of Business and Gospel Planting… to the Ends of the Earth

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Jesus gave us the mandate to go and make disciples of all nations (Matthew 28) and this ‘Great Commission’ will lead to us to the hardest places to reach with the gospel, where new believers may come to Christ in places where there isn’t already an expression of local church. These hard to reach places are often closed to traditional mission models, yet there are only a few places in the world that aren’t open for business!

Rationale for the integration of business and gospel planting

It is useful to consider some good reasons to combine business and taking the gospel to the least reached. Indeed, combining the two did not just begin when missionaries could not find visas to live in closed countries. Instead, there has been a natural merging of business, church planting and the presentation of the gospel throughout church history.

The apostle Paul himself was a tentmaker, or small business owner. He supported himself and saw this strategy as being beneficial for church planting. For example, among the Thessalonians, Paul “Worked night and day in order not to be a burden to anyone while [he] preached the gospel of God” (1 Thessalonians 2:9). This example was needed to teach the Thessalonians that they also were to work and not be idle (2 Thessalonians 3:8-9). In Corinth, Paul did not accept payment from the people in order to clarify the message of the gospel, making it clear that the his preaching was not tied to financial gain (1 Corinthians 9, 2 Corinthians 12). Yet Paul’s tentmaking was not absolute; he would accept support and be “fully devoted” to preaching and teaching where there was support and when the context was appropriate (Acts 18:5).

Another significant example of God working through the marketplace is the Moravians, who were Christians that formed a spiritually and economically integrated community in Europe during the eighteenth century. The first Moravian missionaries, David Nitschmann and Leonhard Dober, were sent out by the Moravian community to Saint Thomas in the Caribbean to establish a mission to African slaves. One of the missionaries supported themselves through his carpentry skills. Other missionaries soon followed them. All missionaries “sent out” by the Moravians were expected to support themselves if they could and to provide any profit they earned from their endeavors to the mission itself, not for themselves personally. They sought ‘profit for the Lord’, as documented by William Danker in his book of the same name.

The Moravian missionaries in Suriname on the northern coast of South America started what would become very large commercial operation. While employing African slaves in a tailor shop, the missionaries found it easy to talk about the gospel while sitting together at a tailor’s bench. As they added a bakery and a watchmaker’s business they were able to employ more and more of the slaves and gave them not only work, but also a new way of life. This mission resulted in a permanent department store that had a great impact on the local area and thirteen thousand members worshipping in seven churches. The Moravians also went to Cape Town, South Africa where they combined evangelistic efforts with trade, industry and agriculture, not only providing their own financial support, but also financially helping the local people. A further benefit of the Moravian commercial activity was a boldness in setting the moral and ethical standards for business in their area. Read more

The Vital Place of Mission Agencies in BAM

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In the month of June we have been highlighting excerpts from the recently published BAM Global Report on BAM and Mission Agencies. To round off this series, here’s a repost of a blog from our archives on why Mission Agencies are a major and vital constituency in the BAM community, alongside our main business constituency and also the church and academia. 

by Jo Plummer

Mission Agencies have long been a crucial player and partner in the contemporary BAM movement.

Many early pioneer BAM practitioners of the 80s, 90s and early 2000s either came from a missionary background or were members of a mission agency. These agency workers- turned-BAMers were at the forefront of the early wave of BAM companies because they were already at the front lines. Sent out with a call and vision to see people and communities transformed by the gospel, they discovered that business could be a powerful means of integral mission – meeting spiritual, social and economic needs in communities.

Looking back on 20 years and more of recent BAM history, we see that companies with missional goals embedded within their business model, business culture, company values, working relationships and so on, have often proved to be the most fruitful way for agency workers to pursue their work. But it has not always been easy.

Business failure – already a high possibility for seasoned entrepreneurs in home cultures – became a common experience for missionary-run startups with the additional hazard of being in environments often hostile to both mission and business. Many missionaries are by nature pioneering and somewhat entrepreneurial, however most early agency-related BAMers lacked the know-how and practical business experience they needed to create sustainable, scalable companies. Early BAM companies had few models to follow and lessons were learned the hard way.

Those hard-won fruitful practices are now being passed on, benefiting the current generation of BAM practitioners. They are able to stand on the shoulders of a host of early BAMers (from both business and mission backgrounds) because those pioneers heard the Lord and were willing to go, they were willing to innovate, risk and persevere. In turn, these early BAM pioneers stood on the shoulders of many generations of traditional missionaries that passed on their own hard-won lessons.

Beyond ‘Business as Visa’

Necessity is the mother of invention. In some parts of the world, starting a business has long been the only viable means to establish a settled, credible role in a community. William Carey, right back in the late 1700s, took a management position in an indigo factory when he first arrived in India because missionary visas were hard to come by in the days of the East India Company. And like William Carey*, modern day mission workers soon discovered that the power of a business model extends far beyond a means to getting a visa. (Read more on how it extends here).

Thankfully most agency workers who are getting into business now have many more resources to draw on. They understand that to have a credible, sustainable role in a community, their company has to be credible and sustainable. That means aiming towards excellence in business practice and the true integration of holistic missional goals into every aspect of a company – from business plan, to daily business life.  Read more

BAM and the Church: Unleashing the Power of the Congregation in the Global Marketplace

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We believe the local church can effectively disciple and equip their members to have a positive influence on the marketplace – and especially the spheres of business and economics – with the complete understanding that God said it is ‘very good’.

While the modern business as mission movement has been growing and expanding globally for several decades, much of this growth has been outside of local church contexts. Yet the BAM Manifesto, published twenty years ago, thoroughly grounded this movement in the global Church when it ended with these recommendations:

We call upon the Church worldwide to identify, affirm, pray for, commission and release businesspeople and entrepreneurs to exercise their gifts and calling as businesspeople in the world – among all peoples and to the ends of the earth.

We call upon businesspeople globally to receive this affirmation and to consider how their gifts and experience might be used to help meet the world’s most pressing spiritual and physical needs through Business as Mission.

In 2014, BAM Global further identified three major goals for the BAM movement, our ‘BAM BHAGs‘. The third of these goals is ‘Transform views of business in the Church worldwide’. To this end, we are committed:

…to change the thinking of the global church on business. BAM Global will positively engage with leaders in business, church, missions, and academia to influence attitudes about business, wealth creation, work, and economics and affirm business as a God-given gift and calling. Business as mission is about realizing this new paradigm in the marketplace.

The Church Gathered Empowering the Church Scattered

These recommendations and goals are powerful reminders of the vital role played by both the church gathered and the church scattered in business as mission.

The ‘church gathered’ is the gathering of the saints in specific geographical areas, that is believers joined together in their local institutional church congregation or assembly, be it part of a denomination or an independent assembly. The ‘church scattered’ is Christ’s disciples spread throughout society, living out their faith within the home, neighbourhood, community or workplace.

The newly published BAM Global Report on BAM and the Church aims to rediscover the power, potential and synergy that flows out of a strong relationship between the local church gathered and the church scattered in the marketplace.

Read more

A Thread in a Tapestry: How God has Woven Us into His Story

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Our individual stories are like the “threads in the tapestry” that make up the story of mankind. Each unique thread contributes to the whole picture. This week in The BAM Review, we will use this metaphor as we consider our stories in the context of God’s story, business as mission, and the stories of people around us.

A thread cannot see the whole picture of the tapestry, but the Maker of the tapestry can

Understanding how and where we fit into God’s story is complicated. We’ll never fully know the reason we’ve been woven into the relationships, positions of authority, communities, or situations we are in now.

This can be intensified for BAMers, who are often part of a challenging and complex picture. At some points we might have the most authority in the room, at others we may have the least. Some of us may have many friends, people we’re discipling, and feel rooted in our communities. Others of us may feel outsiders as we grapple with language and cultural differences. Some may have thriving businesses and the capacity to expand. Others of us may have been trying for years and never made it into the black. Many of us have gone between these extremes. Yet God is capable of weaving all of our experiences and all of these extremes into a glorious tapestry. He is able to redeem our circumstances to His glory. In the process, He has more innovative and creative solutions than we ever could imagine.

As just one thread in the tapestry, we know that in our most intensely dry, brittle seasons and in our most glorious and beautiful seasons, we are being woven by Him. God will weave our complicated stories into his big picture, even if we never are able to see the whole.

A thread is deeply interwoven with other threads around it and cannot be separated from the tapestry

A tapestry must be tightly and strategically woven or else it is just a pile of threads, not a picture. Business and mission are both relationship-oriented and we can clearly see how intertwined, dependent upon, and connected we are with other people – the other threads in our picture.

As business people, we consider others daily. How are we providing value for our customers? How are we benefiting our stakeholders? We consider and weigh our interactions with employees, bosses, coworkers, teammates, and the surrounding community. We have more reason than most to deeply consider our interactions with others because the life of the business depends on it. In business we are acutely aware of our connectedness to, and our dependence upon, other people.  Read more

Future BAM Challenges: Keeping Momentum in the Right Direction

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In this new blog series on the BAM Manifesto we are taking the different parts of the Manifesto as inspiration and exploring them in the context of current BAM practice and the still-growing movement, twenty years on.

We asked a group of BAM leaders:

Looking back on the development of the BAM movement globally over the last one to two decades, do you think that a shared understanding created by the BAM Manifesto – and similar materials or opportunities for dialogue – have created growth/momentum in your region, network or sphere?

If yes, please share a little of the ‘how, why and what’ of that development. If no, please share what you feel has helped or what is still needed.

From the responses we’ve ‘charted’ the impact of the Manifesto on the BAM movement over the last few decades – read Part 1 ‘Pioneering Practitioners’ for a fuller introduction.

 

GRAPPLING WITH FUTURE CHALLENGES 2020s Onwards

At various times in the past twenty or so years, groups of BAM leaders have asked, ‘Where are the gaps, where are the pitfalls, what are we still wrestling with?’ These have been recurring questions in the past few years in particular, as we have contemplated ‘BAM 2.0’ two decades into intentional BAM collaboration – and especially as we prepared to come together at the BAM Global Congress in 2020 (though eventually disrupted by Covid).

The journey continues! We are still a relatively young movement and there is still much work to do and dangers to avoid for the future. One of the things we asked the twenty BAM leaders for this series was, ‘What are our current and future challenges? What is still needed to maximise future BAM growth and acceleration?’   Read more

Global BAM Ecosystem Growth and Multiplication

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In this new blog series on the BAM Manifesto we are taking the different parts of the Manifesto as inspiration and exploring them in the context of current BAM practice and the still-growing movement, twenty years on.

We asked a group of BAM leaders:

Looking back on the development of the BAM movement globally over the last one to two decades, do you think that a shared understanding created by the BAM Manifesto – and similar materials or opportunities for dialogue – have created growth/momentum in your region, network or sphere?

If yes, please share a little of the ‘how, why and what’ of that development. If no, please share what you feel has helped.

From the responses we’ve ‘charted’ the impact of the Manifesto on the BAM movement over the last few decades – read Part 1 ‘Pioneering Practitioners’ for a fuller introduction.

 

BAM ECOSYSTEM GROWTH & MULTIPLICATION Late 2000s & 2010s

The initial burst of BAM networking, advocacy and resource development in the early 2000s – including the publishing of the Lausanne Occasional Paper on BAM and the BAM Manifesto – helped to lay the foundation for a multiplication of regional networks and BAM initiatives over the following 10-15 years and resulted in the greater mobilisation of new BAM practitioners.

Ecosystem builders began to intentionally support and connect BAM companies and helped the identification and spread of fruitful practices. And while business people and companies are the central constituency in the BAM movement, there was also growing acceptance and understanding among the other key BAM constituencies of mission, church and academia. Read more

Creed or Conversation Starter? Creating a Shared BAM Understanding

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In this new blog series on the BAM Manifesto we are taking the different parts of the Manifesto as inspiration and exploring them in the context of current BAM practice and the still-growing movement, twenty years on.

We asked a group of BAM leaders:

Looking back on the development of the BAM movement globally over the last one to two decades, do you think that a shared understanding created by the BAM Manifesto – and similar materials or opportunities for dialogue – have created growth/momentum in your region, network or sphere?

If yes, please share a little of the ‘how, why and what’ of that development. If no, please share what you feel has helped.

From the responses we’ve ‘charted’ the impact of the Manifesto on the BAM movement over the last few decades – read Part 1 ‘Pioneering Practitioners’ for a fuller introduction.

 

CREATING SHARED UNDERSTANDING Late 1990s & Early 2000s

The late 1990s saw some early conversation and collaborative efforts among a small network of pioneer BAM practitioners and mission thinkers, with a couple of first books published and the term business as mission emerging through early dialogue. This led to a sudden acceleration of activity globally in the early 2000s which can only have been instigated by the Holy Spirit! Within a few short years from 2000 to 2005, the first full BAM conferences took place, networking/advocacy teams were established, the first websites launched, training courses pioneered, the first BAM investment fund began, key regional consultations started, and a small wave of further books were published.

In 2002 and 2003 the first ‘think tank’ effort for BAM was initiated, convening under the auspices of the Lausanne Movement, and a direct predecessor of BAM Global. This was the first attempt to gather a significant number of practitioners, as well as mission, church and academic leaders, to bring some consensus around the concept and practice of business as mission. In total over 90 individuals worked virtually together and around 70 convened face-to-face in November 2004, to produce the Lausanne Occasional Paper on Business as Mission (2004), a landmark collaborative effort – of which the BAM Manifesto was a concluding one-page call to action. Read more

Charting the Course of the BAM Movement: Pioneering Practitioners

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In this new blog series on the BAM Manifesto we are taking the different parts of the Manifesto as inspiration and exploring them in the context of current BAM practice and the still-growing movement, twenty years on.

The BAM Manifesto was conceived twenty years ago this year. To celebrate this milestone, we asked twenty BAM leaders whether, in their view, the Manifesto had impacted the business as mission movement, and if so how. These included practitioners, capacity builders and network leaders, representing different regions and constituencies.

We asked them:

Looking back on the development of the BAM movement globally over the last one to two decades, do you think that a shared understanding created by the BAM Manifesto – and similar materials or opportunities for dialogue – have created growth/momentum in your region, network or sphere?

If yes, please share a little of the ‘how, why and what’ of that development. If no, please share what you feel has helped.

One of our contributors suggested the Manifesto could be a ‘map’ for BAM practitioners to help them achieve their goals. Inspired by that metaphor, we’ve ‘charted’ the impact of the Manifesto on the BAM movement over the last few decades. Over the next few posts, we’ll share the stages of BAM movement growth that we observed in the responses we received:

 

PIONEERING PRACTITIONERS 1980s & 1990s

Although the interweaving of business and mission is nothing new and has occurred at various points throughout church history, the emergence of the contemporary BAM movement can be traced back to the 1980s and 1990s. During those years a small number of early pioneers began to practice what would come to be known as ‘business as mission’ before any unifying term had been coined for it. Prior to that, during the 1970s and 1980s, the practice and concept of ‘tentmaking’ had become more familiar. In the late 1990s out of a number of small discussion groups and conferences, the name ‘business as mission’ began to emerge as a distinct label for a small, but growing wave of integrated business-mission models. Other terms such as transformational business, business for transformation (B4T), missional entrepreneurship, plus many more in other languages, have also been used. Much more important than the specific label was an emerging dialogue around the concept, plus early networking efforts, that came right at the end of the 1990s. Read more

3 Characteristics of a Growing BAM Movement: Diverse, Learning, Multiplying

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In this new blog series on the BAM Manifesto we are taking the different parts of the Manifesto as inspiration and exploring them in the context of current BAM practice and the still-growing movement, twenty years on.

The BAM Manifesto was conceived twenty years ago this year. To celebrate this milestone, we asked twenty BAM leaders to reflect on what they had seen developing in the last 5 years in the business as mission movement. These included practitioners, capacity builders and network leaders, representing different regions and constituencies.

We asked them:

What have you been most encouraged by, or you have seen accelerating the most, in the last 5 years in BAM in your sphere of influence, region or network?

The responses we got were comprehensive and deeply encouraging. Although there was overlap between different points, we identified 6 main themes, characteristics of a maturing BAM movement, if you like.

In a first post last week, we introduced the first three themes in, 3 Hallmarks of a Maturing BAM Movement.

In this second post, we will cover the second three themes that emerged from the responses:

3 Characteristics of a Growing BAM Movement

These characteristics are:

  • Diverse – growing in global depth and breadth
  • Learning – growing in understanding of fruitful BAM practice
  • Multiplying – growing in numbers

Here are the responses of those we asked:

1. DIVERSE

The business as mission movement is growing in terms of its diversity. BAM is a global, poly-centric movement. It is not a ‘west to the rest’ model, centered on a few places – it is already ‘anywhere to anywhere’ and is becoming ‘everywhere to everywhere’. BAM is innovating, evolving, and diversifying in terms of geographical spread, industry representation, and range of impact.

I’ve been involved in BAM since the early 1990s and, while the early days were pioneering and exciting, the developments of the last 5 years have been beyond encouraging. BAM has become (or perhaps has been revealed to be) a truly international movement of God. The national, ethnic, and strategic diversity – especially that came to light as the pandemic forced us to meet virtually – is astounding and proves this is a heavenly thing not an earthly, religious trend.  – MB, USA

Read more

3 Hallmarks of a Maturing BAM Movement: Affirmed, Collaborative, Connected

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In this new blog series on the BAM Manifesto we are taking the different parts of the Manifesto as inspiration and exploring them in the context of current BAM practice and the still-growing movement, twenty years on.

Introduction

The opening of the BAM Manifesto explains the unique collaborative and global conversation that produced it:

The group consisted of more than 70 people from all continents. Most came from a business background but there were also church and mission leaders, educators, theologians, lawyers and researchers. The collaboration process included 60 papers, 25 case studies, several national and regional Business as Mission consultations and email-based discussions, culminating in a week of face-to-face dialogue and work.

It was vital then that different voices were represented in the process:

  • Both BAM practitioners and ecosystem builders
  • People from all regions of the world
  • Leaders representing our four main constituencies: business, mission, church and academia – and others.

Hearing global and representative voices is still vital today and remains a strong value.

The BAM Manifesto was conceived twenty years ago this year. To celebrate this milestone, we asked twenty BAM leaders to reflect on what they had seen developing in the last 5 years in the business as mission movement. These included practitioners, capacity builders and network leaders, representing different regions and constituencies.

We asked them:

What have you been most encouraged by, or you have seen accelerating the most, in the last 5 years in BAM in your sphere of influence, region or network?

The responses we got were comprehensive and deeply encouraging. Although there was overlap between different points, we identified 6 main themes; characteristics of a maturing BAM movement, if you like.

In this first post, we introduce the first three themes:

3 Hallmarks of a Maturing BAM Movement

These hallmarks are:

  • Affirmed – an increasing recognition and acceptance of BAM
  • Collaborative – a developing ecosystem that functions together to support BAM companies
  • Connected – that we are part of a wider move of God in the marketplace

Here are the responses of those we asked:

Read more

God’s Purposes for Work and Business: Our BAM Foundations

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Every word of the BAM Manifesto is intentional and it begins like this:

The Lausanne 2004 Forum Business as Mission Issue Group worked for a year, addressing issues relating to God’s purposes for work and business, the role of business people in church and missions, the needs of the world and the potential response of business.

First Things First

Before we do anything else in BAM, we need to ask ourselves this question, “What are God’s purposes for work and business?” We can’t talk about ‘business as mission’ until we talk about ‘business’ – and what the Bible has to say about it.

Business is part of God’s good plan for human flourishing and has a God-designed power and role in human society. When we do business that is God-honouring, we are already responding to God’s mandate in Genesis 1 and 2 to steward the earth’s resources and enable human flourishing. That is because business has an innate God-given potential to create dignified jobs, multiply wealth and resources, provide for families and communities and push forward innovation and development in human society.

Business as mission then harnesses that God-given role and potential for human flourishing through business and applies it in God’s mission to the world, with greater intentionality and focus. That leads to us doing business in redemptive ways in our communities and across the globe, using the whole company as a response to the Great Commandment and the Great Commission: to love God and love others as ourselves, and to make disciples of all peoples, even to the ends of the earth. Read more

A Manifesto for Business as Mission

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The BAM Manifesto is about to celebrate a significant milestone! It was conceived 20 years ago this year, as we began work with the Business as Mission Consultation Group in 2003. This Consultation was commissioned by the Lausanne Movement, that was systematically looking at the most critical mission issues of the day. Business as mission was one of those issues and remains so.

This unique collaborative work on business as mission involved nearly 100 people working virtually together over the course of a year. This work culminated in a face-to-face meeting of 70 group members at the Lausanne Forum in 2004. The outcome was the first truly global conversation and a fledgling network for business as mission — and of course the Lausanne Occasional Paper on Business as Mission (BAM LOP).

The BAM Manifesto was the final chapter of the BAM LOP, designed to be a one-page foundational document and call to action for the growing movement. This Manifesto has subsequently taken on a life of its own and has been translated into at least 17 languages. Over the past two decades, it has had a significant part to play in building a shared understanding across the BAM community. Furthermore, it has been key in growing the business as mission movement globally and remains a foundational statement for us today. In this new blog series, we take the different parts of the BAM Manifesto as inspiration and explore them in the context of current BAM practice and the still-growing movement, twenty years on.

To kick off the series, here is the BAM Manifesto in full:

Business as Mission Manifesto

The Lausanne 2004 Forum Business as Mission Issue Group worked for a year, addressing issues relating to God’s purposes for work and business, the role of business people in church and missions, the needs of the world and the potential response of business. The group consisted of more than 70 people from all continents. Most came from a business background but there were also church and mission leaders, educators, theologians, lawyers and researchers. The collaboration process included 60 papers, 25 case studies, several national and regional Business as Mission consultations and email-based discussions, culminating in a week of face-to-face dialogue and work. These are some of our observations.

Affirmations

  • We believe that God has created all men & women in His image with the ability to be creative, creating good things for themselves and for others – this includes business.
  • We believe in following in the footsteps of Jesus, who constantly and consistently met the needs of the people he encountered, thus demonstrating the love of God and the rule of His kingdom.
  • We believe that the Holy Spirit empowers all members of the Body of Christ to serve, to meet the real spiritual and physical needs of others, demonstrating the kingdom of God.
  • We believe that God has called and equipped business people to make a Kingdom difference in and through their businesses.
  • We believe that the Gospel has the power to transform individuals, communities and societies. Christians in business should therefore be a part of this holistic transformation through business.
  • We recognise the fact that poverty and unemployment are often rampant in areas where the name of Jesus is rarely heard and understood.
  • We recognise both the dire need for and the importance of business development. However, it is more than just business per se. Business as Mission is about business with a Kingdom of God perspective, purpose and impact.
  • We recognise that there is a need for job creation and for multiplication of businesses all over the world, aiming at the quadruple bottom line: spiritual, economical, social and environmental transformation.
  • We recognise the fact that the church has a huge and largely untapped resource in the Christian business community to meet needs of the world – in and through business – and bring glory to God in the market place and beyond.

Read more

The Power of Business to Lift Communities Out of Poverty

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This month we are exploring different motives a missional entrepreneur may have for pursuing business as mission as their strategy of choice. In this fourth post, we are exploring the power of business in lifting individuals and communities out of poverty.

Business is uniquely positioned as an essential and sustainable solution to ending poverty. Current global economic shifts and technological advances are creating a unique opportunity at this point to bring this goal in reach. Business by its nature is a relational activity, and a potentially transformational activity. Business not only creates jobs, it is where networks and relationships are the norm, creating networks and relationships that are essential for community restoration and transformation.

I believe the only long-term solution to world poverty is business.  That is because business produces goods, and businesses produce jobs.  And businesses continue producing goods year after year, and continue providing jobs and paying wages year after year.  Therefore if we are ever going to see long-term solutions to world poverty, I believe it will come through starting and maintaining productive, profitable business. — Wayne Grudem, Business for the Glory of God

 

The role of businesses and job creation in ending poverty

Thriving businesses and job creation are vital for ending poverty. Kaushik Basu, the Chief Economist and Senior Vice President at World Bank states, “Jobs are the best insurance against poverty and vulnerability” (World Bank, 2013). John Mackey, CEO of Whole Foods, shares from his own business experience, “Business is the greatest creator of value in the world. It’s helped lift humanity out of poverty and into prosperity” (Fox News, 2013).

From the voices of the poor themselves (in a survey of over 60,000), jobs and businesses were cited as major paths out of poverty:

In a large set of qualitative studies in low-income countries, two of the main reasons that people gave for moving out of poverty were finding jobs and starting businesses. (Narayan, Pritchett, and Kapoor, 2009)

The development world has reached a similar conclusion, that aid alone is not the solution to poverty. Renowned books, from Dead Aid, to When Helping Hurts, and Toxic Charity warn us of the destructive tendency of “us to them” aid that wears away at the dignity and productive capacity of people and communities. Read more

The Power of Business in Gospel Planting Among the Least Reached

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This month we are exploring different motives a missional entrepreneur may have for pursuing business as mission as their strategy of choice. In this second post, we are exploring the power of business in sharing the gospel of Jesus and planting churches in the least reached places.

Jesus gave us the mandate to go and make disciples of all nations (Matthew 28) and this ‘Great Commission’ will lead to us to the hardest places to reach with the gospel, where new believers may come to Christ in places where there isn’t already an expression of local church.  Many within the business as mission movement, especially those from church planting mission agencies, are hopeful that BAM can be a key strategy in starting new churches and transforming communities. Where these hard to reach places are often closed to traditional mission models, there are only a few places in the world that aren’t open for business!

Rationale for the integration of business and church planting

It is useful to consider some good reasons to combine business and church planting. Indeed, combining the two did not just begin when missionaries could not find visas to live in closed countries. Instead, there has been a natural merging of business, church planting and the presentation of the gospel throughout church history.

The apostle Paul himself was a tentmaker, or small business owner. He supported himself and saw this strategy as being beneficial for church planting. For example, among the Thessalonians, Paul “Worked night and day in order not to be a burden to anyone while [he] preached the gospel of God” (1 Thessalonians 2:9). This example was needed to teach the Thessalonians that they also were to work and not be idle (2 Thessalonians 3:8-9). In Corinth, Paul did not accept payment from the people in order to clarify the message of the gospel, making it clear that the his preaching was not tied to financial gain (1 Corinthians 9, 2 Corinthians 12). Yet Paul’s tentmaking was not absolute; he would accept support and be “fully devoted” to preaching and teaching where there was support and when the context was appropriate (Acts 18:5).

Another significant example of God working through the marketplace is the Moravians, who were Christians that formed a spiritually and economically integrated community in Europe during the eighteenth century. The first Moravian missionaries, David Nitschmann and Leonhard Dober, were sent out by the Moravian community to Saint Thomas in the Caribbean to establish a mission to African slaves. One of the missionaries supported themselves through his carpentry skills. Other missionaries soon followed them. All missionaries “sent out” by the Moravians were expected to support themselves if they could and to provide any profit they earned from their endeavors to the mission itself, not for themselves personally. They sought ‘profit for the Lord’, as documented by William Danker in his book of the same name.

The Moravian missionaries in Suriname on the northern coast of South America started what would become very large commercial operation. While employing African slaves in a tailor shop, the missionaries found it easy to talk about the gospel while sitting together at a tailor’s bench. As they added a bakery and a watchmaker’s business they were able to employ more and more of the slaves and gave them not only work, but also a new way of life. This mission resulted in a permanent department store that had a great impact on the local area and thirteen thousand members worshipping in seven churches. The Moravians also went to Cape Town, South Africa where they combined evangelistic efforts with trade, industry and agriculture, not only providing their own financial support, but also financially helping the local people. A further benefit of the Moravian commercial activity was a boldness in setting the moral and ethical standards for business in their area. Read more

How Can We Measure an Organisation’s Kingdom Impact?

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by James Waters

Five years ago, I quit my job to explore whether it was possible to measure the Kingdom of God coming through businesses and non-profits all over the world. My background was researching and helping the largest secular development organisations understand if they were being effective. I had seen how measuring complex aspects of human social and economic well-being, and organisations’ processes could move from seemingly impossible, to practical and standardised. And yet the concept of measuring ‘spiritual impact’ remained elusive.

Five years later, after hundreds of conversations, dozens of metrics reviewed, multiple assessment tools developed and organisations analysed, I am convinced it is not only possible, but critical. 

Several years ago, BAM Global identified three Big Hair Audience Goals (BHAGs) for the BAM movement at large. In order to know if we are making progress according to the first BHAG: ‘Solve global issues with innovative BAM solutions’ — we need to know if BAM organisations within the movement are having an impact! The recent State of the BAM Movement Report we published in partnership with BAM Global indicated that indeed, many companies are tackling social and spiritual issues, but we want to have evidence of that impact.

Likewise, we want to be good stewards of the resources God has entrusted to us. In my opinion, that looks like knowing the impact of our organisations or investments, so that we can a) help address the needs of those we are serving or working alongside more accurately, b) improve the processes of our organisations so we are more effective, and c) celebrate what God is doing with all our stakeholders.

But how can this be done? How can a Kingdom business leader move from anecdote about their spiritual and social impact, to actual evidence? And how can we become leaders who truly understand our Kingdom impact?[1]

The ‘How’ of Kingdom Impact Measurement

There are many ways to measure Kingdom Impact, but there are three key principles that I have learned from approaching this challenge to date:  Read more

Measuring the Impact and Performance of BAM: Intro to Metrics

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Business as mission is hard. Very hard! Missionaries with little business experience but plenty of vision start businesses and struggle. Experienced business people start businesses in new countries or cultures and struggle. Too many business as mission (BAM) companies wander in the desert aimlessly. They need a compass to guide them—something to remind them of their direction and tell them if they are on track. Well designed and implemented metrics can help.

Metrics are measures. They are like the control panel on a car—the gauges, lights and dials that tell you how fast you’re going, how much fuel is left and whether you’re headed for trouble. You can drive a car without a fuel gauge or a speedometer, but you will likely run into serious trouble before too much time has passed.

Measures can be numbers, stories, graphs, or generalized reports. These metrics provide an insight into what’s really going on inside the operation. That matters to all who are working hard to see the business achieve its purpose—to glorify God.

Serious Questions

Do we know if business as mission is making a difference?

Can we tell if a business as mission company is doing well or poorly?

Do you know if your company is doing what it set out to do?

Do you know if you or your employees are doing their jobs and making a difference?

These are not simple questions and they deserve serious answers. Evaluating ministry is a challenge that makes many people uncomfortable. This discomfort is reasonable to some extent, as the focus of our ministry is service to God and we know that only God can judge his servants. At the same time we recognize that measurement is a tool for direction, like a compass, and applies to ministry as well as to other areas of life. Without knowing where we are or where we have been, it is impossible to chart a course for where we should go. This is especially true when the ministry is a business. We owe it to the many people who have made investments of time, money and prayer to do a fair and honest assessment of the work—both the effort and the results. That is part of the discipline of business.  Read more

Three Things the State of the BAM Movement Report Tells Us About BAM

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by James Waters & Jo Plummer

As part of the lead-in to the BAM Global Congress last year, BAM Global, in partnership with Eido Research, conducted the State of the BAM Movement Survey to get a snapshot of the global business as mission movement. Watch James’ Video Introduction here.

In response to the Survey, Eido Research have produced a State of the BAM Movement Report. Here are three things it tells us:

1. The BAM Movement is Still Young, but Truly Global

Enough people responded to make a representative sample of our global list, and it revealed that it is still quite a young movement. The majority of companies are less than ten years old, and a good additional number (12% of surveyed) looking to start a business soon. However, the BAM Movement is truly global! Although there are a handful of countries where there is a concentration of BAM businesses, there is a diverse global spread.

 

The global map above shows the distribution of active BAM businesses,
according to their turnover. Each dot represents a country, the size of the
dot represents the number of businesses in that country, and the colour represents the average turnover.

 

As João Mordomo writes for the Foreword for Neal Johnson’s new book on BAM, “Business as mission is not a new concept. It has, however, taken on new meaning for the church and her mission in the 21st Century. The modern BAM Movement started about 25 years ago and, like other great movements of God — being God-ordained, God-ignited, God-led, and God-blessed — it began to take shape simultaneously in different places around the global by way of different and diverse groups of people.”

Read more

The State of the BAM Movement Report Overview [Video]

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Video Presentation by James Waters

 

 James Waters of Eido Research shares some preliminary findings from the results of the State of the BAM Movement Survey – recorded at the BAM Global Congress in April 2021.

>>Download State of the Movement Report Here

Read more

Colonising Earth with the Life of Heaven: Creation Care & Mission

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by Caroline Pomeroy

Last month I visited a lively Anglican church in my local town. It was ‘Mission Sunday’ and to illustrate this to the children, the leader stuck post-it notes onto a giant inflatable globe, each yellow note signifying one of the church’s mission partners. He then asked people to remind him what Mark 16:15 says. ‘Go and evangelise all the people in the world’ was the first response…

These few minutes highlighted two things for me – first, a popular misconception about what the Good News means; and secondly the challenges of doing global mission in a climate crisis.

Good News to All Creation

At the end of Mark’s gospel, Jesus calls the first disciples to ‘… go and preach the good news to all creation.’ Although opinions differ on the exact interpretation of this phrase, a reading of other versions of the Great Commission – and indeed the whole of the bible – implies that there is more to the Good News than just saving human souls. In Matthew 28:19 the disciples are told to ‘… go and make disciples…’. A disciple is someone who loves God and loves their neighbour. So the process of disciple-making must include the practical outworking of loving God and neighbour. But how can we say we love our neighbours if, as a result of the way we live and do business, our global neighbours’ crops are failing due to climate change; our future neighbours’ homes will be under water by the end of the century; and our non-human neighbours’ habitat is disappearing due our demand for palm oil or coffee?

In Genesis chapters 1 and 2, Adam and Eve, made in God’s likeness, are given authority to ‘rule over’ creation on God’s behalf.  But just as Jesus, the Servant King, exercises loving dominion over His kingdom, this first Great Commission in Genesis 1-2 is about dominion, not domination. Humankind is called to serve and preserve the earth and all its creatures, not to dominate and exploit them.  Read more

Why Should We Care About Creation Care?

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by Mats Tunehag

We know we are to be good stewards of creation. Those are God’s instructions to humans in Genesis 1 & 2 – especially Gen.1:28, often known as the ‘creation mandate’ (also ‘cultural mandate).

In the Business as Mission (BAM) movement we typically talk about the quadruple bottom line of social, spiritual, environmental and economic impact:

In and through business we want to:

  • serve people,
  • align with God’s purposes,
  • be good stewards of the planet,
  • and make a profit.

But how are we doing in the BAM community with stewardship of the planet? How are BAM companies leading the way in positive environmental change?

We know from our work in the BAM Global Network that creation care and environmental stewardship is a relatively weak area for BAM companies, and and that BAM practitioners feel under-resourced and overwhelmed by this challenge. Creation care is a topic in much need of further exploration in the BAM movement, which is why we are focusing on BAM and Creation Care again on The BAM Review this month. Read more

The World is Open for Business

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by Jo Plummer

 

Bottom-line thinking

It is becoming more common for companies to plan for positive impact on ‘multiple bottom lines’. Rather than only measuring success as a positive number on the profit and loss statement—ie, the ‘financial bottom line’—businesses around the world are beginning to look for positive impact on social, environmental, and financial bottom lines. Social enterprises now aim to have a positive impact on multiple stakeholders—their employees, suppliers, the community, their customers, etc.—rather than focusing solely on returning financial rewards to shareholders. This ‘cutting-edge thinking’ is rediscovering God’s original design for business.

A business as mission (BAM) company is simply one that embraces all of this thinking about multiple bottom lines and multiple stakeholders. Crucially, it holds that God is the most important Stakeholder in the business, and that the purposes of the company should align with his purposes. Thus, a BAM company is one that thinks about how the whole strategy for the business—and the business model itself—can intentionally integrate mission.

BAM company owners start their businesses for a wide variety of reasons, including: to fight the evils of human trafficking, accelerate the task of reaching the remaining unreached peoples with the gospel, and tackle the problems of social injustice, environmental degradation, and dire poverty, to name a few. Annie started her business in Asia to provide alternative employment for exploited women, Anne started hers in Northern Europe to create jobs and connect with disaffected youth, and Mary started hers in the Middle East to more effectively share the gospel in one of the least-reached nations on earth.

The world is open for business

God has mandated humankind to be good stewards of Creation, to create resources for the good of society, to love God first and then love our neighbor, and to take the gospel to the ends of the earth. Thus, a business as mission company includes spiritual transformation as a measure of business success, alongside social, environmental, and economic concerns—and has a special concern for the poor, marginalized, and unreached peoples. Business as Mission is:

  • Profitable and sustainable businesses;
  • Intentional about kingdom of God purpose and impact on people and nations;
  • Focused on holistic transformation and the multiple bottom lines of economic, social, environmental, and spiritual outcomes;
  • Concerned about the world’s poorest and least-evangelized peoples. 

Read more

Business as Mission and the Global Workplace

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by Jo Plummer

 

Introduction

Dallas Willard once said that, ‘Business is a primary moving force of the love of God in human history.’[1] Business, done well, is glorifying to God and has enormous potential to do good. Business has an innate God-given power to create dignified jobs, to multiply resources, to provide for families and communities and to push forward innovation and development in human society.

In the global marketplace today, we have an enormous opportunity to leverage this God-given potential of business to address some of the world’s most pressing spiritual, social, environmental, and economic issues. This is ‘business as mission’—a movement of business professionals using the gifts of entrepreneurship and good management to bring creative and long-term, sustainable solutions to global challenges. This movement of business people is growing worldwide; they are serving God in the marketplace and intentionally shaping their businesses for God’s glory, the gospel, and the common good. Business professionals are using their skills to serve people, make a profit, be good stewards of the planet, and align with God’s purposes; they are taking the whole gospel to the ends of the earth.

This paper aims to encourage businesswomen and men—whether entrepreneurs, managers, business professionals, or technical experts—that their gifts, experience, and capacity is a much-needed resource in global mission. In addition, it will exhort church and mission leaders to affirm and equip the business people in their networks and congregations so that they can effectively respond to the challenges in the global workplace today.

God gives us the ability to produce wealth

In Deuteronomy 8 we read that it is God who gives us the ability to produce wealth. He provides abundant natural resources so that we can use our creativity, talents, and hard work to provide for ourselves and innovate for society. Business processes naturally generate wealth and resources; companies are able to create good products and services for the benefit of communities. Business pushes forward innovation, helping societies develop; enterprises bring in new technologies, skills, and training to communities. Business, done well—not forgetting the Lord our God (Deut 8:11)—is glorifying to him.  Read more

10 Things That Will Help or Hinder BAM Multiplication

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As we count down to the BAM Global Congress in April 2020, we revisit some of the key issues that we want to address when we gather together. These 10 topics are all on the agenda for the Congress 2020 and we invite you to join us!

How do we multiply and scale the number of fruitful BAM companies around the world? One of our key tasks must be to envision and mobilise a new wave of would-be business as mission practitioners from every country on the planet. Some of those will come from a corporate or small business background, envisioned with a broader perspective on their skills, experiences or companies. Others will come from a non-profit or mission agency context after seeing the need for business as mission firsthand. Still others will be the next generation coming through schools and colleges, growing up with an integrated passion for business and God’s work in the nations.

There are many strategies and models for mobilising and equipping future BAMers. Whatever your strategy, here are 10 things that will help or hinder BAM multiplication:

1. God is at work

Perhaps our most important opportunity is that God is on the move in the global marketplace. God is at work among business people and business people are hungry for this message. Christ-followers in the marketplace around the globe are sensing God’s call to impact the world in and through their vocation. Our message must affirm business professionals and exhort them to use their vocational experience and expertise for God’s Kingdom work. Since we are co-workers with the Holy Spirit in the work of mobilisation, prayer must be considered vital work in the BAM community. We cannot have fruitful advocacy and mobilisation without this partnership between our efforts and God’s work in people’s lives. This is not another program for us to deliver, but a movement of God. Read more

The Vital Place of Mission Agencies in the BAM Movement

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by Jo Plummer

Mission Agencies have long been a crucial player and partner in the contemporary BAM movement.

Many early pioneer BAM practitioners of the 80s, 90s and early 2000s either came from a missionary background or were members of a mission agency. These agency workers- turned-BAMers were at the forefront of the early wave of BAM companies because they were already at the front lines. Sent out with a call and vision to see people and communities transformed by the gospel, they discovered that business could be a powerful means of integral mission – meeting spiritual, social and economic needs in communities.

Looking back on 20 years and more of recent BAM history, we see that companies with missional goals embedded within their business model, business culture, company values, working relationships and so on, have often proved to be the most fruitful way for agency workers to pursue their work. But it has not always been easy.

Business failure – already a high possibility for seasoned entrepreneurs in home cultures – became a common experience for missionary-run startups with the additional hazard of being in environments often hostile to both mission and business. Many missionaries are by nature pioneering and somewhat entrepreneurial, however most early agency-related BAMers lacked the know-how and practical business experience they needed to create sustainable, scalable companies. Early BAM companies had few models to follow and lessons were learned the hard way.

Those hard-won fruitful practices are now being passed on, benefiting the current generation of BAM practitioners. They are able to stand on the shoulders of a host of early BAMers (from both business and mission backgrounds) because those pioneers heard the Lord and were willing to go, they were willing to innovate, risk and persevere. In turn, these early BAM pioneers stood on the shoulders of many generations of traditional missionaries that passed on their own hard-won lessons.

Beyond ‘Business as Visa’

Necessity is the mother of invention. In some parts of the world, starting a business has long been the only viable means to establish a settled, credible role in a community. William Carey, right back in the late 1700s, took a management position in an indigo factory when he first arrived in India because missionary visas were hard to come by in the days of the East India Company. And like William Carey*, modern day mission workers soon discovered that the power of a business model extends far beyond a means to getting a visa. (Read more on how it extends here).

Thankfully most agency workers who are getting into business now have many more resources to draw on. They understand that to have a credible, sustainable role in a community, their company has to be credible and sustainable. That means aiming towards excellence in business practice and the true integration of holistic missional goals into every aspect of a company – from business plan, to daily business life.  Read more

The Academic Engine: Academic and BAM Practitioner Collaboration

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by Mick Bates, D. Mgt

Jim Collins, the late Peter Drucker and Michael Porter are near household names in the business world. What do they have in common? They are academics who have impacted the efficiency and effectiveness of organizations around the world. Yes, their work also influences BAM organizations, but what if there was a cadre of academics who focused on helping BAM companies be all they can be in transforming economies, being social change agents, bringing the gospel to a world in need and helping the planet?

Academics interested in BAM are out there, but the challenge at hand is to bring them together in a way that creates critical mass. You might say this sounds good, by why does it matter?

How Academics Add Value to BAM

Academics, just as those mentioned above, are uniquely positioned to add value to the BAM movement, specifically in the areas of research, practitioner support and student engagement. Their ability to apply disciplined research techniques to BAM problems gives reliable and valid data that goes beyond the “gut-feel” of the BAM practitioners to what is really happening in the BAM space. The broad perspectives and experiences of the BAM academic can bring effective training, best practices and education to BAMers and their constituencies thereby providing an immediate boost to business productivity and evangelism effectiveness. BAM academics, by virtue of their classrooms, are also principal seed-planters for the next generation of possible BAMers. It is the academic who generally drives the engagement of students with the concept of BAM, practitioners in the field, and doors to experiences with people groups around the world. The academic with an orientation toward BAM, can be a focal point for real-time added value. An academic network with collaborative partnerships with BAM practitioners can be a driver, an “engine,” if you like, for future impact.

Barriers to Entry

You might say this sounds great, but why have we not seen more academics involved in BAM? The challenge with any start-up or movement is often overcoming the barriers to entry. For the academic with a heart toward BAM, this is particularly relevant. For instance, the faith element of BAM causes friction for the business academic who has responsibilities to publish in their area of discipline. There are very few publishing outlets for business academics that recognize the role of faith in business success. Consequently, researching and writing about BAM may create limitations in the academic’s ability to be published. If the BAM movement wants more legitimate research, it must help in creating publishing opportunities for academics.

Read more

Turn Off the Lights to Share the Light: Why Good Environmental Practice is Great Business Practice

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by Mark Polet

There is a misconception that good environmental management always costs money. Well, sometimes it does seem to cost when externalities are not costed fully (waste management, air and water pollution control) or when the company is not managed properly (contamination). 

Turn Off the Lights so You can Share the Light

However, there is another area of sound business management where good environmental management saves money. It’s called efficiency.

In short, turn off the lights.

It is easy for all of us to fall into complacency or just get too busy to really manage our costs, especially in the challenging places where you work. That is why we are looking for quick wins. The first quick win my colleagues and I have noted in working for Kingdom Companies is energy efficiency.

Turn off the lights when you leave! I find it remarkable how many times energy is wasted in companies, even where energy availability is inconsistent. We have seen whole factories lit up with not a soul in them.

Manage your air conditioning.  25°C (77°F) is often recommended, no cooler. If  you have your suit jacket on while you work at your desk, something may be wrong.

BAM is in the relationship business, and enrolling staff in Creation Care is one more step in discipleship.

Watch for phantom power costs. Turn off appliances when not in use. 

Many electronic appliances (i.e. monitor screens) are still drawing power even when ‘off’. If at all possible, shut off at the main plug.

Read more

Messy Site, Messy Company: Aiming for Environmental Excellence

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by Mark Polet

When it comes to running a good business, cleanliness really is next to godliness.

I want to explore with you why you who are pursuing excellence in business need to weave good environmental practice into your operations.

Messy Site, Messy Company

Good environmental practice is not a stand alone activity. Good environmental practice is woven into all aspects of the company. Because poor environmental practice is often quite visible in a disorderly site and disorganized operations, it is often the most evident warning bell to any investor or customer that something is wrong with this firm.

Why do I stay that? After over forty years of assessing companies for environmental excellence, including Kingdom-Oriented firms, there is one correlation in my experience that always holds.

If the site is a mess, the accounting is a mess.

Good environmental practice is not a stand alone activity. Good environmental practice is woven into all aspects of the company.

A messy site means messed up books. I have reviewed firms across a score of industry groups. At times I will come across a  company that has an unkempt site. Sometimes it is debris lying around; other times it is  far worse, with spills contaminating the soil. In all cases, I find as I continue my audit that their financial records are equally messy, and their regulatory compliance is spotty at best. The management of their supply chain was poor. The amount of waste they generate, both in lost productivity and actual, physical waste, is evident.  Read more

Business as Mission and the Global Workplace: Part 2

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by Jo Plummer

First published as an Advance Paper for the Lausanne Global Workplace Forum.

Bottom-line thinking

It is becoming more common for companies to plan for positive impact on ‘multiple bottom lines’. Rather than only measuring success as a positive number on the profit and loss statement—ie, the ‘financial bottom line’—businesses around the world are beginning to look for positive impact on social, environmental, and financial bottom lines. Social enterprises now aim to have a positive impact on multiple stakeholders—their employees, suppliers, the community, their customers, etc.—rather than focusing solely on returning financial rewards to shareholders. This ‘cutting-edge thinking’ is rediscovering God’s original design for business.

A business as mission (BAM) company is simply one that embraces all of this thinking about multiple bottom lines and multiple stakeholders. Crucially, it holds that God is the most important Stakeholder in the business, and that the purposes of the company should align with his purposes. Thus, a BAM company is one that thinks about how the whole strategy for the business—and the business model itself—can intentionally integrate mission.

BAM company owners start their businesses for a wide variety of reasons, including: to fight the evils of human trafficking, accelerate the task of reaching the remaining unreached peoples with the gospel, and tackle the problems of social injustice, environmental degradation, and dire poverty, to name a few. Annie started her business in Asia to provide alternative employment for exploited women, Anne started hers in Northern Europe to create jobs and connect with disaffected youth, and Mary started hers in the Middle East to more effectively share the gospel in one of the least-reached nations on earth.

The world is open for business

God has mandated humankind to be good stewards of Creation, to create resources for the good of society, to love God first and then love our neighbor, and to take the gospel to the ends of the earth. Thus, a business as mission company includes spiritual transformation as a measure of business success, alongside social, environmental, and economic concerns—and has a special concern for the poor, marginalized, and unreached peoples. Business as Mission is:

  • Profitable and sustainable businesses;
  • Intentional about kingdom of God purpose and impact on people and nations;
  • Focused on holistic transformation and the multiple bottom lines of economic, social, environmental, and spiritual outcomes;
  • Concerned about the world’s poorest and least-evangelized peoples. 

Read more

Business as Mission and the Global Workplace: Part 1

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by Jo Plummer

First published as an Advance Paper for the Lausanne Global Workplace Forum.

Introduction

Dallas Willard once said that, ‘Business is a primary moving force of the love of God in human history.’[1] Business, done well, is glorifying to God and has enormous potential to do good. Business has an innate God-given power to create dignified jobs, to multiply resources, to provide for families and communities and to push forward innovation and development in human society.

In the global marketplace today, we have an enormous opportunity to leverage this God-given potential of business to address some of the world’s most pressing spiritual, social, environmental, and economic issues. This is ‘business as mission’—a movement of business professionals using the gifts of entrepreneurship and good management to bring creative and long-term, sustainable solutions to global challenges. This movement of business people is growing worldwide; they are serving God in the marketplace and intentionally shaping their businesses for God’s glory, the gospel, and the common good. Business professionals are using their skills to serve people, make a profit, be good stewards of the planet, and align with God’s purposes; they are taking the whole gospel to the ends of the earth.

This paper aims to encourage businesswomen and men—whether entrepreneurs, managers, business professionals, or technical experts—that their gifts, experience, and capacity is a much-needed resource in global mission. In addition, it will exhort church and mission leaders to affirm and equip the business people in their networks and congregations so that they can effectively respond to the challenges in the global workplace today.

God gives us the ability to produce wealth

In Deuteronomy 8 we read that it is God who gives us the ability to produce wealth. He provides abundant natural resources so that we can use our creativity, talents, and hard work to provide for ourselves and innovate for society. Business processes naturally generate wealth and resources; companies are able to create good products and services for the benefit of communities. Business pushes forward innovation, helping societies develop; enterprises bring in new technologies, skills, and training to communities. Business, done well—not forgetting the Lord our God (Deut 8:11)—is glorifying to him.  Read more

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