Business as Mission Foundations: 4 Things You Should Know About BAM
by Jo Plummer
1. We can’t talk about ‘business as mission’ until we talk about ‘business’
Business is part of God’s good plan for human flourishing and has a God-designed power and role in human society. Business as mission takes this intrinsic God-given power and role of business and intentionally uses it as an instrument for mission. Just as water or wind power can be intentionally harnessed to do more good (or harm), business as mission is harnessing the power of business for God’s glory, the gospel, and the common good.
It is therefore vitally important that we have a good grasp of what the Bible says about business – and indeed, economics, human flourishing and God’s mission to the world – before we then apply those fundamental truths about God’s purposes to doing business as mission. Let us build on solid biblical foundations!
What we don’t want to do is create a new ‘sacred-secular divide’ while trying to break down the old one. Business does not need to be sanctified by being engaged as an instrument for mission, it is already part of God’s good design. Just as one vocation is not more spiritual or sacred than another, the same goes for different kinds of business. We can glorify God through work and our vocations, wherever we are.
For more on this idea read here and for a biblical foundation for BAM read here.
2. Business as mission is part of a broader movement, but also has a unique and distinctive response to the world’s most pressing issues
For example, business as mission is part of the wider shift in the global church towards more integral (or holistic) models of mission that break down the dichotomy between evangelism and social responsibility. But it is also distinctive in that it emphasises for-profit solutions to mission challenges, rather than charitable or donor-driven mission models.
Business as mission is also part of a broader re-evaluation in society concerning the purpose of business beyond financial returns for shareholders. This movement towards ‘social enterprise’, ‘impact investment’, ‘conscious capitalism, etc. focuses instead on creating ‘shared value’ for many stakeholders, with positive social and environmental impact included alongside economic impact. Although these expressions of social enterprise sometimes encompass spiritual impact as well, BAM always includes spiritual impact. Business as mission makes central a restored relationship with God, through the work of Jesus Christ on the cross – plus all the implications for restored relationship with our neighbours and creation that will also bring.
Business as mission is part of a growing movement to integrate faith and work and to encourage entrepreneurs and business professionals everywhere to be ‘faith-driven’ – and such integration must be foundational in every BAM company. However, business as mission is also distinctive in that the ‘ministry’ happens both within the business context AND also through the business model, through every part of the business strategy and operations. Business as mission sees business both as the medium and the message.
By calling out the distinctives of BAM, we are not implying that it is superior to any other model or emphasis. However, it does require a particular set of methodologies, tools and resources, that benefit from a common language, a community of practice, and a connected, supportive ecosystem.
We are also not saying that the term ‘business as mission’ itself is unique, as there are many other terms in English and of course other languages that are used for the same idea. Rather it is the concept of business as mission (whatever you want to call it) – the idea behind it – that is distinctive.
To read more on the distinctives of BAM and its relationship to ideas like workplace ministries, tentmaking and other mission models, read Chapter 1 of the Lausanne Occasional Paper on BAM: ‘What is Business as Mission?’