How Can We Measure an Organisation’s Kingdom Impact?
by James Waters
Five years ago, I quit my job to explore whether it was possible to measure the Kingdom of God coming through businesses and non-profits all over the world. My background was researching and helping the largest secular development organisations understand if they were being effective. I had seen how measuring complex aspects of human social and economic well-being, and organisations’ processes could move from seemingly impossible, to practical and standardised. And yet the concept of measuring ‘spiritual impact’ remained elusive.
Five years later, after hundreds of conversations, dozens of metrics reviewed, multiple assessment tools developed and organisations analysed, I am convinced it is not only possible, but critical.
Several years ago, BAM Global identified three Big Hair Audience Goals (BHAGs) for the BAM movement at large. In order to know if we are making progress according to the first BHAG: ‘Solve global issues with innovative BAM solutions’ — we need to know if BAM organisations within the movement are having an impact! The recent State of the BAM Movement Report we published in partnership with BAM Global indicated that indeed, many companies are tackling social and spiritual issues, but we want to have evidence of that impact.
Likewise, we want to be good stewards of the resources God has entrusted to us. In my opinion, that looks like knowing the impact of our organisations or investments, so that we can a) help address the needs of those we are serving or working alongside more accurately, b) improve the processes of our organisations so we are more effective, and c) celebrate what God is doing with all our stakeholders.
But how can this be done? How can a Kingdom business leader move from anecdote about their spiritual and social impact, to actual evidence? And how can we become leaders who truly understand our Kingdom impact?[1]
The ‘How’ of Kingdom Impact Measurement
There are many ways to measure Kingdom Impact, but there are three key principles that I have learned from approaching this challenge to date: Read more


