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Starting Lean: Soft Launches Help Avoid Hard Landings

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by Mike Baer

Adapted from material developed for a Third Path Initiative training module.

A very common story among highly excited entrepreneurs goes something like this: get a great idea, build the product, go whole hog to market, wait and lose a lot of money. It’s equivalent to the leadership anti-mantra “ready, fire, aim.” I call this the “emotional/entrepreneur syndrome” where any action is preferred to analysis and patience.

Contrast that with a less common but much wiser approach. Get an idea, test the idea, check out the landscape, build a sufficient product to try out, go lightly to market, listen, and adjust. Boring? Not at all…unless you just get off on failure.

This approach has been called many things over the years. It’s not new. Soft opening. Soft launch. Lean startup. Trial and error. Jesus put it this way:

For which of you, desiring to build a tower, does not first sit down and count the cost, whether he has enough to complete it? Otherwise, when he has laid a foundation and is not able to finish, all who see it begin to mock him… – Luke 14:28-29, ESV

Out of context, I admit but true nonetheless. Take your time and do it right.

Here are the steps I’d use if I was doing another startup. After my initial ideation, testing the market, and market research, I’d:

Develop a Minimal Viable Product

This is a concept not created but made popular by Eric Ries in The Lean Startup. A “minimal viable product” or MVP is defined as:

…that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” – Wikipedia

… a development technique in which a new product or website is developed with sufficient features to satisfy early adopters. The final, complete set of features is only designed and developed after considering feedback from the product’s initial users. – Techopedia

In other words, don’t try to create the perfect website, application, food, widget. Instead, build just enough, barely enough, the minimum to actually go to market. You will improve and update and complete your product later but for now I just want my car on the track.  Read more

An Abundance of Counselors: Practical Steps to Set Up an Advisory Board

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This December marks 8 years of regularly posting content on The BAM Review Blog. This month we are sharing some past posts on practical BAM topics that you might have missed.

 

Dear BAM Mentor,

I keep hearing that having an Advisory Board is good idea for a BAM company. How is an advisory board different from other kinds of boards and how should I go about setting one up?

~ Needing Advice

Dear Needing Advice,

The question arises as to the purpose and practicality of an Advisory Board for a small business or a startup. I have had advisory boards for several of the businesses I’ve launched and served on advisory boards for others. Needless to say, I am a big fan.

King Solomon put it like this:

“Where there is no guidance, a people falls, but in an abundance of counselors there is safety.”  Proverbs 11:14

“…for by wise guidance you can wage your war, and in abundance of counselors there is victory.”  Proverbs 24:6

The basic premise of an Advisory Board is that, rather than try to figure out everything on your own, you can enlist the wisdom, perspective and experience of others to help you “wage your war.” In addition to advice there is also a healthy element of accountability – something many entrepreneurs don’t want, but something all of them need. Read more

An Abundance of Counselors: Practical Steps to Set Up an Advisory Board

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We are revisiting some of the classic material from The BAM Review blog on governance, accountability and the support that a BAM practitioner needs around them to thrive.

 

Dear BAM Mentor,

I keep hearing that having an Advisory Board is good idea for a BAM company. How is an advisory board different from other kinds of boards and how should I go about setting one up?

~ Needing Advice

Dear Needing Advice,

The question arises as to the purpose and practicality of an Advisory Board for a small business or a startup. I have had advisory boards for several of the businesses I’ve launched and served on advisory boards for others. Needless to say, I am a big fan.

King Solomon put it like this:

“Where there is no guidance, a people falls, but in an abundance of counselors there is safety.”  Proverbs 11:14

“…for by wise guidance you can wage your war, and in abundance of counselors there is victory.”  Proverbs 24:6

The basic premise of an Advisory Board is that, rather than try to figure out everything on your own, you can enlist the wisdom, perspective and experience of others to help you “wage your war.” In addition to advice there is also a healthy element of accountability – something many entrepreneurs don’t want, but something all of them need. Read more

The Seamless Integration of Business as Mission: The Nucleus of BAM

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by Mike Baer

In the early to mid 1990’s, as BAM was beginning to be rediscovered in Scripture and the world of missions activity, there was a phrase floating around to describe what we were thinking and doing. Our company, The Jholdas Group, for example, actually built it into our mission statement. “Our purpose,” we wrote, “is to support church planting among the unreached people groups of the 10/40 Window through the seamless integration of Business as Mission.” I believe that this phrase, the seamless integration of Business as Mission, was and still is at the core of the modern BAM movements, it is the nucleus around which all other particles orbit.

Let’s quickly parse the phrase in reverse. There is not an “s.” in mission, It’s not “business as missions.” That would limit it to missionary activity. It’s bigger and more encompassing. The word mission refers to the purpose of God in the world. It’s much more than saving souls, although that is vital. The purpose of God, His mission, is to glorify Himself and His grace In Jesus Christ in this broken world by redeeming, restoring, and transforming people, communities, societies, institutions, and the environment affected by the fall. In the words of Isaac Watts, “He comes to make His blessings flow, far as the curse is found…”

What Business as Mission does in the term “seamless integration” is to simply ask every Christian to bring every aspect of his or her existence and constantly ask, “Lord Jesus, how might this glorify you?”

Business is God’s institution for producing wealth through the profitable exchange of ideas, labor, products, services, etc. It is His engine of wealth creation from before the fall and now after the fall; I, for one, believe that work and business will exist in the fully manifested Kingdom of God. Wealth creation is God’s means of blessing humanity, providing our daily bread, and enabling us to improve our lives and the lives of our neighbors.

Seamless integration means perfected unity. It is recognizing that when God created all things they worked together perfectly, they were aligned, they were integrated. Sin brought disintegration and fractured living. Grace brings wholeness, reintegration, and holism. Life under the Lordship of Christ knows no boundaries, no compartments, no hierarchies. Life and the life of the Body is a unified, free-flowing experience and expression of the glory of God.  Read more

5 Key Positions in Your Start Up and Some Things to Avoid

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TOP 5 BLOGS IN 5 YEARS

This month we are celebrating 5 years of publishing weekly blogs on The BAM Review and sending out bi-weekly emails!  To celebrate, we are re-posting the TOP 5 most read blogs from the past 5 years for your reading enjoyment.

by Mike Baer

I’ve consulted with a lot of business startups – usually after they’ve stalled or run into trouble. The problem in almost every case I have seen is not funding. It’s people.

Not having the right people around you from Day One is Problem One.

This post will address some of the key things to think about when it comes to your team.

Team Composition

Exactly what you need in term of skills depends largely on the type of business you are starting and the particular impact strategy you’ve chosen. Nevertheless, here are some basic positions you need to have filled – even if you have the same person filling two boxes on the organisational chart or if you outsource.

1. Finance and Accounting
It’s not just about reports. It’s about regulations, tax compliance, and information. Here’s a tip: businesses don’t fail for lack of profit; they fail for lack of cash. Think about that. A finance guy knows what I’m saying. If you don’t, then you need to hire one.

2. Operations 
Whatever your product or service someone has to run the day-to-day operations. Planning. Making. Stocking. Shipping. Delivering. Inspecting. Improving. Supply chain. Transportation. A lot goes into running a business.

3. IT 
Even if you’re not a technology company (and the odds are you will be) there’s a ton of technology you have to be on top of. Networks. Systems. Hardware. Software. Websites. Lions, tigers and bears…oh my!  Read more

3 Reasons to Scale Your Business to Reach the Unreached: Best of BAM Blog

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AND THE AWARD GOES TO...

Our goal is to provide the BAM Community with great content and resources. Each year we do a summer roundup of articles which have stood out in the past 6 months.

Below is our second “Staff Pick” for January to June 2019.

Please enjoy and thanks for following!

by Mike Baer

In all entrepreneurial circles, the hot topic is “How to scale the business.” How do we take our company from me (and possibly a few others) to many? How do we add more employees? Customers? Lines of business? Locations? Profits?

Scaling in General

“Scale or Die” is the cry that comes from many startups and from virtually all investors. Growth is an evidence of life and health. Healthy companies grow. But it’s not easy, especially in a business as mission endeavor.

Where will you find the funding to expand? Bootstrapping or “cash-flowing” expansion is extremely difficult and tediously slow.

What about managers sufficiently skilled and knowledgeable to lead a larger business who also share your faith and focus? Where will you find them? How will you pay them? Who will move to your location? Do you use locals? Expats?

And, most importantly, what about your own experience or lack thereof? If you’ve never done it before, it’s daunting and difficult to say the least! The overwhelming majority of startups fail to scale.  Read more

3 Reasons to Scale Your Business to Reach the Unreached

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by Mike Baer

In all entrepreneurial circles, the hot topic is “How to scale the business.” How do we take our company from me (and possibly a few others) to many? How do we add more employees? Customers? Lines of business? Locations? Profits?

Scaling in General

“Scale or Die” is the cry that comes from many startups and from virtually all investors. Growth is an evidence of life and health. Healthy companies grow. But it’s not easy, especially in a business as mission endeavor.

Where will you find the funding to expand? Bootstrapping or “cash-flowing” expansion is extremely difficult and tediously slow.

What about managers sufficiently skilled and knowledgeable to lead a larger business who also share your faith and focus? Where will you find them? How will you pay them? Who will move to your location? Do you use locals? Expats?

And, most importantly, what about your own experience or lack thereof? If you’ve never done it before, it’s daunting and difficult to say the least! The overwhelming majority of startups fail to scale.  Read more

Foundations: BAM 101

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AND THE AWARD GOES TO...

Our goal is to provide the BAM Community with the best content and resources available. This summer, we are highlighting various articles and resources which have stood out in the past 6 months. Below is the “Most Popular Post” for January to June 2018.

Please enjoy and thanks for following!

by Mike Baer

So what exactly is Business as Mission? In its original intent (I was one of the first to use the term, so I can say this!) it meant that business—my job, my company, my skills—can and should be deliberately connected to what God is doing in the world, i.e. His mission. Nothing more. Nothing less.

What BAM is Not

Over the past 25 years the term Business a Mission and the concept has been adulterated and abused. For some it has come to mean:

  • Ethical Business—simply being honest in a Christian sort of way
  • Business as Visa—setting up fake or quasi-fake businesses in the effort to secure an entry visa for missionary work in a restricted access country
  • Poverty Alleviation—programs to help the poor make a better living
  • Business Justification—making business OK or more valuable to God by somehow doing it overseas (I write as an American)

Read more

Breaking Down the Sacred-Secular Divide

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by Mike Baer

Adapted from material first published on the Third Path Blog, as part of a series, reposted with kind permission.

What is the Sacred-Secular Divide?

You don’t have to go very far today to hear some reference to the ‘sacred-secular divide’ or the ‘sacred-secular dichotomy.’ It’s in all the books, blogs, conferences – and occasionally in a sermon. And it’s always in a negative connotation.

So what exactly is the sacred-secular divide? In one sense, it’s impossible to define. It’s a kind of culture, a nuance, an entirely too subtle way of looking at life, vocation and ministry. It’s a shadow that covers many other aspects of our lives. It seems innocuous, but it’s not. The divide is a false dichotomy, a false worldview, an infection in the minds of Jesus’ followers that has done incalculable damage to the cause of the Church.

However, we can at least approximate the meaning of the divide in this way. It is a view of life built on a separation or distinction between those things, people and places someone believes to be sacred (holy and of God) and those believed to be secular (worldly and not of God). Certain callings are holy (missionary, pastor) and others are secular, i.e. of the world and therefore unholy (business, medicine, construction, etc). Certain places are sacred as well—church buildings, graveyards, seminaries while others are secular—my house, your house, schools, and athletic stadiums. I know you might like the sentiment, but a candle lit in a church building is no more holy or special to God than a candle on my 2 year old grandson’s birthday cake. Caution: if that statement offends you, then you are living in the divide. In short, it is all about distinctions and separations and classes and castes. Read more

Foundations: Expanding into Hard Places

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by Mike Baer

I don’t want to bury the lead so here it is: BAM is one of the most strategic ways to engage the worlds unreached people groups and that focus should dominate the movement.

Now, in the spirit of fairness, I am for BAM everywhere and believe that all Christians in all callings should be directly and deliberately connecting all of their lives (including their careers) to God’s eternal purpose. To me, this is the sine qua non of true BAM and certainly means more than just doing business among UPGs. It means doing business to the glory of God and with a free conscience wherever He has placed us.

Yet, how can we look at the world and the billions who live in the hardest to reach places, the people groups with no viable Gospel witness or church and not recognize the priority of UPGs. 25 years after the birth of the modern Business as Mission movement in Central Asia, the overwhelming majority of BAM enterprises are among the reached countries.

Read more

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