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Get Started Growing: Maximizing Startup Success

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This December marks 8 years of regularly posting content on The BAM Review Blog. This month we are sharing some past posts on practical BAM topics that you might have missed. First published in December 2017 as the first part of a series.

by Stu Minshew

On the theme of ‘maximizing BAM success factors’ we’ve invited guest authors to highlight what they consider key factors contributing to success and growth for BAM practitioners. Previously we’ve covered ‘breaking through your growth ceiling’ for an established business. But what if you are a startup? What if you have a business idea and want to know how to maximize your success from the get-go? We asked entrepreneur and CO.STARTERS trainer Stu Minshew to share what he’s learned about maximizing startup success in this five part mini-series.

Part 1: Get Started Growing

Starting and growing a business is a calling from the Lord. If you ask anyone who has done it, they will tell you how exhilarating it can be, but also how it sometimes seems overwhelming and impossible. The truth is that it doesn’t have to be this way. Yes, it always requires hustle and flexibility, but taking a few simple actions can equip you to overcome obstacles to starting and growing your business to a level of sustainability.

During this series, we will explore these steps, but before we get to those, we need to discuss a few foundational points.

Foundational Point 1: Startups & Small Businesses Have Different Needs

In 2016, The Bureau of Labor in the United States shows that about 50% of businesses make it five years, while only about 30% make it past the ten year mark. If this is the reality, then starting a business doesn’t look like such a good idea.  Read more

Measuring the Impact and Performance of BAM: Intro to Metrics

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Business as mission is hard. Very hard! Missionaries with little business experience but plenty of vision start businesses and struggle. Experienced business people start businesses in new countries or cultures and struggle. Too many business as mission (BAM) companies wander in the desert aimlessly. They need a compass to guide them—something to remind them of their direction and tell them if they are on track. Well designed and implemented metrics can help.

Metrics are measures. They are like the control panel on a car—the gauges, lights and dials that tell you how fast you’re going, how much fuel is left and whether you’re headed for trouble. You can drive a car without a fuel gauge or a speedometer, but you will likely run into serious trouble before too much time has passed.

Measures can be numbers, stories, graphs, or generalized reports. These metrics provide an insight into what’s really going on inside the operation. That matters to all who are working hard to see the business achieve its purpose—to glorify God.

Serious Questions

Do we know if business as mission is making a difference?

Can we tell if a business as mission company is doing well or poorly?

Do you know if your company is doing what it set out to do?

Do you know if you or your employees are doing their jobs and making a difference?

These are not simple questions and they deserve serious answers. Evaluating ministry is a challenge that makes many people uncomfortable. This discomfort is reasonable to some extent, as the focus of our ministry is service to God and we know that only God can judge his servants. At the same time we recognize that measurement is a tool for direction, like a compass, and applies to ministry as well as to other areas of life. Without knowing where we are or where we have been, it is impossible to chart a course for where we should go. This is especially true when the ministry is a business. We owe it to the many people who have made investments of time, money and prayer to do a fair and honest assessment of the work—both the effort and the results. That is part of the discipline of business.  Read more

Staying Mission True: Business as Mission Looking Forward

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by Mats Tunehag

Part 3 of a 3 part series on Business as Mission: Roots, Scope & Future. Read Part 1 here and Part 2 here.

BHAGs: Big Hairy Audacious Goals

We have briefly reviewed the BAM concept’s historical roots, and painted a picture, albeit incomplete, of the scope and nature of the global BAM movement. Now, let’s look ahead. What are some of the challenges facing us?

Over the years and through the global conversations we’ve had, three major challenges have been identified. We call them BHAGs, these are major issues that can only be dealt with if we continue to stay on course and grow the strength of the movement. These are macro issues, which force us to think and act intergenerationally, and to intentionally build an eco-system to optimize holistic impact. They will not be achieved by one company, organization or network alone, but through collaborative effort.

Let me briefly describe them, in no particular order.

1. Align Views of Business with Biblical Principles

BAM is not a technique, but a worldview and a lifestyle. Or as BAM Global puts it: “Business as mission is not simply a method or strategy; it encompasses a worldview and business praxis based on biblical principles and the church’s teaching.”[1]

The sacred-secular divide has been an ongoing issue throughout the history of the church. But Pope John Paul II clearly states: “There cannot be two parallel lives in their existence: on the one hand, the so-called “spiritual” life, with its values and demands; and on the other, the so-called “secular” life, that is, life in a family, at work, in social relationships, in the responsibilities of public life and in culture. … This split between the faith which many profess and their daily lives deserves to be counted among the more serious errors of our age.”[2]

Back to BAM Global’s BHAG statement:

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The Present Movement: Business as Mission Today

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by Mats Tunehag

Part 2 of a 3 part series on Business as Mission: Roots, Scope & Future. Read Part 1 here.

Why is There a BAM Movement?

Each generation has to review and highlight old-age concepts and truths and see how they apply to today’s context. That includes various arenas and constituencies, like business, church, and academia.

While acknowledging our roots, we also recognize the emergence of a global BAM movement in our generation. Today we can talk about a global BAM movement – we could not do that 25 years ago. Today there are tens of thousands of businesses on all continents on a BAM journey. Today there are churches and denominations embracing Business as Mission. Today most of the oldest and biggest Evangelical mission agencies in the world are pursuing BAM. Today there are many academic institutions teaching BAM and producing Master and Doctoral theses on Business as Mission. This was not the case just a few decades ago.

Thus, we may ask: why is there a global BAM movement? How did that come about? First and foremost, we recognize that God is the ultimate initiator and conductor of the movement. But allow me to also mention three essential building blocks: common language, communication and collaboration.

Without a common language you cannot communicate. If you cannot communicate you cannot collaborate, and it will lead to disconnected initiatives with limited impact.

BAM Global Think Tank

BAM Global has since 2002 focused on creating and sharing intellectual and social capital. What does that mean? An underlying principle is the belief that there is wisdom in the counsel of many. To that end we have been facilitating global listening processes, where voices from both history and today’s world could be heard, discussions were held, and documented.[1] These inclusive and participatory conversations created ownership of the concept, which continues to be discussed and shared in many languages and contexts. We have also brought people together to not only listen, share and learn, but also to connect and act. The BAM Manifesto and the Wealth Creation Manifesto are essential for establishing a common language for communication and collaboration, to create greater impact. See the BAM A – Z booklet which also expresses the common BAM language.[2]

The 2nd BAM Global Think Tank (2011 – 2013) started over 30 national, regional and international working groups, dealing with BAM in a particular country or region, or BAM related to issues like poverty, human trafficking, unreached peoples, metrics, funding and incubation. Many of these groups produced a report, but the ongoing conversations also catalyzed BAM initiatives around the world which further propelled the global movement. Today there is a growing number of BAM Global Ambassadors serving regions and issues.[3]

Read more

Deeply Rooted: Business as Mission Looking Back

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by Mats Tunehag

Part 1 of a 3 part series on Business as Mission: Roots, Scope & Future

She was amazed and perplexed at the same time. She was treated with respect and dignity. She was a woman challenged with disabilities. But her life had changed. With little or no prospect of ever getting a job, she was now working in a manufacturing company. She was creative, she had made friends, and she made money.

Women in this country and religious context were treated as second-class citizens. If they had mental or physical handicaps they were often further down.

But the company she worked for employed and offered jobs with dignity to women with disabilities. It was unheard of, and it made a huge difference not only in her life, but also for the other women who worked there. It even had a transformational impact on families and the community.

This woman asked herself: why is this workplace so different? It changes lives on many levels. She knew that the founder and CEO was a follower of Jesus. So she told herself: If that’s what it means to be a follower of Jesus, I will also follow him. It was a huge and risky step for a handicapped woman in a conservative Muslim environment.

What brought her to Christ? A gospel tract? A Jesus film? A bible study? No, it was human resource management informed by biblical values, underpinned with prayer. Ultimately, it was, of course, God’s doing.

BAM: Concept, Practice, Movement

This true story from the Middle East points towards three aspects of Business as Mission, BAM, which is about serving God and people in and through business, with a Great Commission perspective. BAM is a biblical concept, which is practiced and applied by people around the world with a wide variety of backgrounds, which together form a global movement.

BAM Global has since 2002 engaged around 500 significant leaders in business, church, missions & NGOs and academia, from about 50 countries, in global conversations about the concept and the practice. This has resulted in about 30 peer produced and peer reviewed think tank reports, and two manifestos which summarize our findings [1]. The global and participatory nature of the think tank processes have created an unprecedented spread and ownership of the BAM concept.[2]

Read more

We’re Taking a Break: Enjoy our Blog Archive!

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We had a blast at the recent BAM Global Congress in April – in total 865 people registered and over 75 countries were represented!

In order to give our team a break after this major project, focus on the Post-Congress Series and take some time to re-evaluate the future direction of The BAM Review Blog and Email, we are taking a break.

We’ll be back later this year with even more great resources on Business as Mission.

Meanwhile, we have over 550 original blogs on BAM to explore from the past 6 years:

 

EXPLORE BUSINESS AS MISSION BLOG TOPICS

 

 

Read about our Big Hairy Audacious Goals (BHAGs) for BAM:

Read More >> Reaching a Tipping Point for Macro Impact Through BAM Businesses
Read More >> Transforming Views of Business in the Church Worldwide
Read More >> Solving Global Issues with Innovative BAM Solutions

 

Download PDF of the BAM BHAGs

 

 

Transforming Views of Business in the Church Worldwide

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by Jo Plummer & Mats Tunehag

This post is the third in a series of three that share the BAM Global Big Hairy Audacious Goals – our ‘BHAGs’ for the global business as mission movement.

BAM Global is one of the founding partners of this website and aims to be a catalyst for connection and communication across the BAM community. These goals are not ones we expect to accomplish by ourselves, instead they drive our mission to invigorate the BAM movement – to strengthen and enrich this community so that the hundreds and thousands of companies, networks, agencies, churches, institutions, etc. in the movement see these BHAGs realised together.

The BHAG: Transform views on business in the church worldwide

Business as mission is not simply a method or strategy; it encompasses a worldview and business praxis based on biblical principles and the church’s teaching. The sacred-secular divide is still permeating the church. What is considered ‘sacred’ (worship, faith, church activities, etc.) is often judged to be more valuable that the ‘secular’ (work, business, material goods, etc.) The clergy (pastor, missionary, etc.) are considered to have a higher calling than the laity (teacher, business professional, lawyer, etc.). This is still a dominating paradigm among many Christians around the globe.

As a consequence, business people and professionals in the church do not fully understand that their gifts, skills and experience are vital to God’s kingdom work on earth. Many feel that the most ‘spiritual’ thing they can do is to give financially to those doing the ‘real ministry’, and, if they really want to serve God, they should leave their company behind and become a missionary or pastor. While generosity and a true calling to church leadership is to be commended, this narrow view of the value of business ultimately hinders the mission of the church.  Read more

Reaching a Tipping Point for Macro Impact Through BAM Businesses

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by Jo Plummer & Mats Tunehag

This post is the second in a series of three that share the BAM Global Big Hairy Audacious Goals – our ‘BHAGs’ for the global business as mission movement.

BAM Global aims to be a catalyst for connection and communication across the BAM community. These goals are not ones we expect to accomplish by ourselves, instead they drive our mission to invigorate the BAM movement – to strengthen and enrich this community so that the hundreds and thousands of companies, networks, agencies, churches, institutions, etc. in the movement see these BHAGs realised together.

The BHAG: Reach a tipping point for macro impact through BAM businesses

The global BAM movement has grown rapidly in the last 20-plus years. There are now thousands of BAM businesses, and countless BAM-related initiatives in businesses, churches, missions and academia. As a growing number of business people follow Jesus in the marketplace and shape their businesses for God’s glory and the common good, they will have a positive impact on the financial, social, environmental and spiritual well-being of people and societies.

Through the BAM Think Tank processes we have documented significant holistic transformation taking place through companies, affecting many stakeholders – employees, customers, suppliers, neighbours, officials, etc. – and on many levels. The BAM ecosystem is now large, varied and global, and has the hallmarks of a true movement. This is a positive growth and a strength.  Read more

Solving Global Issues with Innovative BAM Solutions

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by Jo Plummer & Mats Tunehag

This post is the first in a series of three that share the BAM Global Big Hairy Audacious Goals – our ‘BHAGs’ for the global business as mission movement.

BAM Global is one of the founding partners of this website and aims to be a catalyst for connection and communication across the BAM community. These goals are not ones we expect to accomplish by ourselves, instead they drive our mission to invigorate the BAM movement – to strengthen and enrich this community so that the hundreds and thousands of companies, networks, agencies, churches, institutions, etc. in the movement see these BHAGs realised together.

The BHAG: Solve global issues with innovative BAM solutions

Business as mission is about serving God and people, seeking holistic transformation through business. We know that businesses are strong transformational agents and they can bring solutions to many human problems and needs.

The biggest lift out of poverty in the history of mankind has taken place in our generation. This has happened not through aid but trade – through businesses – especially small and medium sized companies. Financial wealth has been created through business, but so has physical wealth (health, medicines, etc.), cultural wealth (books, theatres, museums, etc.), and many other kids of wealth. Wealth creation through business and job creation has been and continues to be a key driver for welcome progress in society.  Read more

3 Reasons to Scale Your Business to Reach the Unreached: Best of BAM Blog

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AND THE AWARD GOES TO...

Our goal is to provide the BAM Community with great content and resources. Each year we do a summer roundup of articles which have stood out in the past 6 months.

Below is our second “Staff Pick” for January to June 2019.

Please enjoy and thanks for following!

by Mike Baer

In all entrepreneurial circles, the hot topic is “How to scale the business.” How do we take our company from me (and possibly a few others) to many? How do we add more employees? Customers? Lines of business? Locations? Profits?

Scaling in General

“Scale or Die” is the cry that comes from many startups and from virtually all investors. Growth is an evidence of life and health. Healthy companies grow. But it’s not easy, especially in a business as mission endeavor.

Where will you find the funding to expand? Bootstrapping or “cash-flowing” expansion is extremely difficult and tediously slow.

What about managers sufficiently skilled and knowledgeable to lead a larger business who also share your faith and focus? Where will you find them? How will you pay them? Who will move to your location? Do you use locals? Expats?

And, most importantly, what about your own experience or lack thereof? If you’ve never done it before, it’s daunting and difficult to say the least! The overwhelming majority of startups fail to scale.  Read more