Tag Archive for: goals

Business as Mission versus the Prosperity “Gospel”

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by Mike Baer

Why BAM Is Not the Same as Prosperity Teaching

A Story That Reveals a Bigger Problem

About twenty years ago, while teaching on business as mission at a church conference in Orlando, I noticed a woman looking distressed—confused, even hurt. During the break, I went straight to her and asked what was troubling her.

With tears in her eyes she said, “I don’t think God wants me to be wealthy.”

Her struggle came from taking a true idea and passing it through a faulty filter. I had been teaching that business is an institution created by God—like family or government—and that its God-given purpose is to create wealth. She heard something different: “God wants me personally to be rich.”

As we talked, she began to see the fuller picture:

  • Wealth is not only an individual matter.
  • It is a social good—fuel for families, communities, and nations to flourish.
  • Without wealth creation, societies don’t grow; they simply survive, shrink, or collapse.

This misunderstanding is surprisingly common.

 

Profit Is Not the Enemy—Misuse Is

Some people assume wealth creation is an individual pursuit and therefore un-Christian. But Scripture shows that business creates value for the many, not the few. A healthy business makes a profit, and profit generates wealth. The key questions are:

  • Why do we create it?
  • How do we use it?

When wealth becomes a tool to honor God and bless others, it fulfills its purpose.

 

What BAM Is Not: The Prosperity Gospel

The Prosperity Gospel—the “name it, claim it, frame it” message—teaches that God wants you healthy, you wealthy, and you successful as proof of His approval.

It is false.

It is dangerous.

And it twists Scripture to serve greed.

Unfortunately, as BAM grows, some people misunderstand its teaching on profit and wealth. A few even hijack BAM language to promote their own ego, platform, or bank account. That’s not BAM—that’s opportunism.

 

The Equal and Opposite Error: The Poverty Gospel

When some see the misuse of wealth, they run to the other extreme. They treat profit as suspicious and wealth creation as a necessary evil—something to be “cleansed” by giving it to ministry.

This viewpoint misquotes Scripture (“money is the root of all evil”) and ignores what Paul actually said:

“The love of money is the root of all sorts of evil.” – 1 Timothy 6:10

The problem is not money.

The problem is the heart.

Both extremes miss God’s design:

  • Prosperity Gospel: “God wants you rich.”
  • Poverty Gospel: “God wants you poor.”

Neither is true.

Neither is good news.

 

What BAM Really Teaches

Every institution God created has a purpose. The purpose of business is to help build flourishing communities where people can:

  • Build homes
  • Feed their families
  • Educate their children
  • Innovate and improve
  • Fulfill the Creation Mandate (Genesis 1:26–31)

This requires wealth creation—and when done with a godly heart, it is good, necessary, and blessed.

BAM is not Prosperity Gospel.

BAM is not Poverty Gospel.

BAM is God’s design for business lived out for the good of people and the glory of God.

 

Further Reading

For deeper thinking on this topic, explore the Wealth Creation Manifesto and BAM Global Resources on Wealth Creation, by Mats Tunehag and others.

 

 Mike Baer was one of the early leaders in the modern Business as Mission movement. He started his career as a pastor and church planter. After 15 years in the pastorate Mike was led into business where he gradually began to discover the potential for believers in business to bless their communities, evangelize the lost and spread the Kingdom of God, especially among the unreached. Today, Mike is the CEO of Third Path Initiative, an online BAM education resource, a strategic coach to companies in the staffing industry, a podcast host and YouTube content creator, a speaker at BAM conferences, and an author of 10 books. He and his wife Cindy live in the mountains of Western North Carolina (USA) and enjoy their 7 grandchildren.

 

 

God’s Story, His Glory: Business as Mission Philippines

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Sponsored Post by BAM Philippines

 

Business as Mission (BAM) Philippines was recently commissioned by the Philippine Council of Evangelical Churches (PCEC) on June 10, 2025, during the 36th PCEC National Assembly, held under the theme “Discipleship Revolution.” In this context, it is fitting that BAM Philippines has been recognized as a key player in discipling the nation through its influence and impact in the marketplace.

The Beginnings

BAM Philippines is led by Richard and Cathy Tan. Their journey of discipleship began long before they were called to lead the BAM movement in the Philippines. In Brother Richard’s words:

“Our family faced its own share of challenges as business owners. Yet through every trial, the Lord deeply impressed upon us a fundamental truth: this company is His, and we are merely stewards, managing it by His grace. This wasn’t just a nice thought; it became our anchor. We quickly discovered that numerous business owners yearned to walk rightly with God and desired a godly purpose for their ventures.”

Through a divine appointment in 2020, they met a BAM speaker in Singapore. Richard and Cathy knew in their hearts that this was no ordinary meeting. As Richard shares:

“Cathy and I immediately recognized a profound alignment in our hearts and minds regarding the unique calling of Christian business owners.”

This encounter sparked a series of online gatherings that eventually led to in-person fellowships hosted at their “CRT” building. The Lord impressed upon their hearts to name it CRT, standing for Christ our Redeemer, we Trust. Today, the CRT building serves as the headquarters of BAM Philippines—a hub that connects entrepreneurs, church leaders, and like-minded individuals to advance God’s kingdom both locally and globally.

BAM Philippines Vision, Mission and Values

Vision

To witness Christian business owners faithfully fulfilling the Great Commission and impacting the nation for God’s glory, as Jesus commanded in Matthew 28:18–20: “Go and make disciples of all nations.”

Mission

To unite, love, encourage, strengthen, and serve one another as fellow Christian business owners on the journey of godly stewardship. Inspired by Matthew 22:36–40: “Love the Lord your God with all your heart, and with all your soul, and with all your mind. … Love your neighbor as yourself.”

Core Values

The core values of BAM Philippines use BAM as an acrostic and form the foundation of disciple-making in the marketplace:

1. Biblical – The Bible is the sole authority and ultimate guide for all practices, principles, decisions, and actions—done for the glory of God (2 Timothy 3:16–17; 1 Corinthians 10:31).

2. Authentic – BAM encourages walking the talk by modeling Christlikeness and integrity in the workplace and marketplace, seeking renewal and living in a manner worthy of the Lord (Ephesians 4:22–24; Colossians 1:10; 3:17).

3. Missional – BAM affirms the call of business to care for God’s creation and love all people, proclaiming the Gospel through Christ-centered practices in business, evangelism, and intentional discipleship.

Marketplace Discipleship

Discipleship in business is expressed through business as mission’s 4P’s Framework:

  • Profit – Business must remain sustainable, but profits are not the ultimate goal.
  • Purpose – The heart of business aligns with God’s redemptive and missional purpose.
  • People – BAM honors God’s command to love our neighbors by valuing employees, clients, and communities.
  • Planet – BAM upholds stewardship of God’s creation.

These four P’s amplify discipleship at its core. BAM Philippines encourages Christian business owners to operate with integrity—doing business God’s way. They consider the eternal significance of their work, serve their customers with love, disciple fellow entrepreneurs, and create opportunities to influence others toward godly service.

By modeling Christ, BAM Philippines focuses on the internal transformation of Christian business leaders, reflecting God’s love through missional approaches—one business owner at a time.

BAM in Action: Living Out the Great Commission

How does BAM Philippines live out the Great Commission on both macro and micro levels?

• Macro level: Through its regional members, BAM Philippines holds conferences and fellowships in key cities such as Quezon City, Manila, Davao, and Cebu, as well as in neighboring Asian countries including Singapore, Malaysia, Thailand, and Vietnam. These gatherings inspire Christian entrepreneurs to expand their Kingdom influence through resource-sharing, practical teachings, and challenging messages. Accountability relationships are also fostered through partnerships with local pastors and mentors.

• Micro level: On a day-to-day basis, BAM Philippines encourages Christian business owners to meet regularly for encouragement, spiritual growth, and accountability. Learnings are applied through small group meetings, group chats, and guided discussions using the BAM Workbook and its case studies. A BAM group in Quezon City—comprised of young entrepreneurs—gathers consistently for prayer, authentic fellowship, and mutual encouragement. In this supportive community, they openly share their struggles while staying committed to “letting their light shine before others” (Matthew 5:16).

Living out the Great Commission in the marketplace also includes practical acts of obedience and integrity: conducting Bible studies in the office, paying livable wages to employees, filing the right taxes, and complying with authorities. These seemingly simple actions become powerful testimonies of Christ in the business world, reflecting the values of the Kingdom and leading others to glorify God.

This year, God opened a new door for BAM Philippines to reach a broader audience. BAM Philippines’ influence now extends to the airwaves through its weekly radio program Entre-Pinoy on 702 DZAS, airing every Monday from 11 a.m. to 12 noon. In this program, Christian business stewards share their testimonies and insights from the BAM Workbook.

Additionally, the Philippines will host the BAM Asia Conference for the third year in a row. This year’s event, which also marks the 5th anniversary of BAM Philippines, will take place on October 17–18 at Shangri-La The Fort in Bonifacio Global City. The conference will welcome both local and international participants and anyone interested can find out more here.

Final Word

BAM Philippines is committed to equipping Christian business stewards to embrace their calling as faithful disciples of Christ and stewards of God’s business. They advocate what the Bible teaches: that business has a higher purpose than profit alone. Work is worship! Business is a harvest field where Christ is proclaimed, and disciples are made.

If BAM Philippines fulfills its mandate, we can change a nation from darkness to light. We can make a real difference in the lives of Filipinos—and our country will prosper and truly exemplify a Christian nation that honors God. This is possible if business owners heed the Lord’s calling through the BAM ministry.

As God continues to lead, BAM Philippines remains open to the Spirit’s prompting, prayerfully anticipating the movement’s expansion across Philippine cities and beyond—fulfilling the mandate to do business God’s way: Biblical, Authentic, Missional.

 

Be part of something bigger at the BAM Philippines October Conference 2025

Chosen for God’s Purpose: Built to Last – October 17–18, 2025 Shangri-La The Fort, Taguig City

Let’s rediscover the eternal purpose behind our work. Let’s build businesses that honor Christ. Register today.

 


Photo by BAM Philippines

 

Why We Keep Doing This: 4 Timely Reminders

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by Mike Baer

 

I’m sitting in yet another airport lounge—the “9 zillionth time.” My body’s tired. My family’s back home. The fall colors in the Carolina mountains are blazing without me. And then, in the middle of my self-pity, the Lord whispered: “Why are you doing this?”

I knew the answer. But then I sensed Him nudging me: “Why don’t you share the answer with the rest of the BAM community?”

So here it is. Not just my answer. Our answer. Because I know many of you feel the same way.

1. We Do It Because We’re Called

This isn’t a hobby. It’s a calling.

Business is not second-class. It’s not less than “real ministry.” It’s equal in value to every other calling from God. Any call from Him is holy—period.

For me, this call has been clear for over 35 years. It’s not about feelings, perks, or applause. It’s the Spirit of God saying, “This is the work I set you apart for” (Acts 13:1-4).

That’s why we keep going.

2. We Do It Because It Unleashes Kingdom Resources

Here’s the problem: too few are doing the work of too many. The “80-20 rule” is alive and well. A handful are carrying the load while millions sit in the stands. Why? Because the “system” taught them that “ministry” is only for “ministers.”

But ministry simply means service. A minister is just a servant. Every follower of Jesus is both.

That means the field is wide open for us all. BAM is a powerful way to show the world that work is worship, business is mission, and the marketplace is a pulpit. As I tell audiences: “Get out of the stadium and onto the field.”

We all get to play (Matthew 28:18–20).

3. We Do It Because Jesus Invited Us

This isn’t our idea. BAM wasn’t cooked up by clever people in a boardroom. It’s woven into creation itself (Genesis 1:25–31). Work, trade, stewardship—it’s God’s design.

And here’s the miracle: the One who loved us and gave Himself for us says, “Let’s do this together.”

Business as mission isn’t just about running companies. It’s about joining Jesus in His changeless purpose—to reconcile the world to Himself.

What could be better than that?

4. We Do It Because the World Still Needs Hope

The world is still broken. Whole communities are chained by poverty, corruption, unemployment, and exploitation. Nations remain unreached with the gospel. Creation itself is groaning for redemption.

And here’s the truth: real transformation comes when the Body of Christ shows up in every part of life. Not just in pulpits. Not just in pews. But in shops, factories, offices, farms, and markets.

That’s where the people are. That’s where disciples are made.

So Why Do We Do This?

Yes, sometimes we miss family, home, and rest. But when we remember why, everything changes.

We do this because of the love of God, the call of God, the mission of God, and the Kingdom of God.

And honestly? Doing BAM with God is not just important. It’s a joy. It’s an adventure. It’s downright fun.

 

 

 Mike Baer was one of the early leaders in the modern Business as Mission movement. He started his career as a pastor and church planter. After 15 years in the pastorate Mike was led into business where he gradually began to discover the potential for believers in business to bless their communities, evangelize the lost and spread the Kingdom of God, especially among the unreached. Today, Mike is the CEO of Third Path Initiative, an online BAM education resource, a strategic coach to companies in the staffing industry, a podcast host and YouTube content creator, a speaker at BAM conferences, and an author of 10 books. He and his wife Cindy live in the mountains of Western North Carolina (USA) and enjoy their 7 grandchildren.

 


Photo by Dastan khdir on Unsplash

 

Get Started Growing: Maximizing Startup Success

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This December marks 8 years of regularly posting content on The BAM Review Blog. This month we are sharing some past posts on practical BAM topics that you might have missed. First published in December 2017 as the first part of a series.

by Stu Minshew

On the theme of ‘maximizing BAM success factors’ we’ve invited guest authors to highlight what they consider key factors contributing to success and growth for BAM practitioners. Previously we’ve covered ‘breaking through your growth ceiling’ for an established business. But what if you are a startup? What if you have a business idea and want to know how to maximize your success from the get-go? We asked entrepreneur and CO.STARTERS trainer Stu Minshew to share what he’s learned about maximizing startup success in this five part mini-series.

Part 1: Get Started Growing

Starting and growing a business is a calling from the Lord. If you ask anyone who has done it, they will tell you how exhilarating it can be, but also how it sometimes seems overwhelming and impossible. The truth is that it doesn’t have to be this way. Yes, it always requires hustle and flexibility, but taking a few simple actions can equip you to overcome obstacles to starting and growing your business to a level of sustainability.

During this series, we will explore these steps, but before we get to those, we need to discuss a few foundational points.

Foundational Point 1: Startups & Small Businesses Have Different Needs

In 2016, The Bureau of Labor in the United States shows that about 50% of businesses make it five years, while only about 30% make it past the ten year mark. If this is the reality, then starting a business doesn’t look like such a good idea.  Read more

Measuring the Impact and Performance of BAM: Intro to Metrics

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Business as mission is hard. Very hard! Missionaries with little business experience but plenty of vision start businesses and struggle. Experienced business people start businesses in new countries or cultures and struggle. Too many business as mission (BAM) companies wander in the desert aimlessly. They need a compass to guide them—something to remind them of their direction and tell them if they are on track. Well designed and implemented metrics can help.

Metrics are measures. They are like the control panel on a car—the gauges, lights and dials that tell you how fast you’re going, how much fuel is left and whether you’re headed for trouble. You can drive a car without a fuel gauge or a speedometer, but you will likely run into serious trouble before too much time has passed.

Measures can be numbers, stories, graphs, or generalized reports. These metrics provide an insight into what’s really going on inside the operation. That matters to all who are working hard to see the business achieve its purpose—to glorify God.

Serious Questions

Do we know if business as mission is making a difference?

Can we tell if a business as mission company is doing well or poorly?

Do you know if your company is doing what it set out to do?

Do you know if you or your employees are doing their jobs and making a difference?

These are not simple questions and they deserve serious answers. Evaluating ministry is a challenge that makes many people uncomfortable. This discomfort is reasonable to some extent, as the focus of our ministry is service to God and we know that only God can judge his servants. At the same time we recognize that measurement is a tool for direction, like a compass, and applies to ministry as well as to other areas of life. Without knowing where we are or where we have been, it is impossible to chart a course for where we should go. This is especially true when the ministry is a business. We owe it to the many people who have made investments of time, money and prayer to do a fair and honest assessment of the work—both the effort and the results. That is part of the discipline of business.  Read more

Staying Mission True: Business as Mission Looking Forward

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by Mats Tunehag

Part 3 of a 3 part series on Business as Mission: Roots, Scope & Future. Read Part 1 here and Part 2 here.

BHAGs: Big Hairy Audacious Goals

We have briefly reviewed the BAM concept’s historical roots, and painted a picture, albeit incomplete, of the scope and nature of the global BAM movement. Now, let’s look ahead. What are some of the challenges facing us?

Over the years and through the global conversations we’ve had, three major challenges have been identified. We call them BHAGs, these are major issues that can only be dealt with if we continue to stay on course and grow the strength of the movement. These are macro issues, which force us to think and act intergenerationally, and to intentionally build an eco-system to optimize holistic impact. They will not be achieved by one company, organization or network alone, but through collaborative effort.

Let me briefly describe them, in no particular order.

1. Align Views of Business with Biblical Principles

BAM is not a technique, but a worldview and a lifestyle. Or as BAM Global puts it: “Business as mission is not simply a method or strategy; it encompasses a worldview and business praxis based on biblical principles and the church’s teaching.”[1]

The sacred-secular divide has been an ongoing issue throughout the history of the church. But Pope John Paul II clearly states: “There cannot be two parallel lives in their existence: on the one hand, the so-called “spiritual” life, with its values and demands; and on the other, the so-called “secular” life, that is, life in a family, at work, in social relationships, in the responsibilities of public life and in culture. … This split between the faith which many profess and their daily lives deserves to be counted among the more serious errors of our age.”[2]

Back to BAM Global’s BHAG statement:

Read more

The Present Movement: Business as Mission Today

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by Mats Tunehag

Part 2 of a 3 part series on Business as Mission: Roots, Scope & Future. Read Part 1 here.

Why is There a BAM Movement?

Each generation has to review and highlight old-age concepts and truths and see how they apply to today’s context. That includes various arenas and constituencies, like business, church, and academia.

While acknowledging our roots, we also recognize the emergence of a global BAM movement in our generation. Today we can talk about a global BAM movement – we could not do that 25 years ago. Today there are tens of thousands of businesses on all continents on a BAM journey. Today there are churches and denominations embracing Business as Mission. Today most of the oldest and biggest Evangelical mission agencies in the world are pursuing BAM. Today there are many academic institutions teaching BAM and producing Master and Doctoral theses on Business as Mission. This was not the case just a few decades ago.

Thus, we may ask: why is there a global BAM movement? How did that come about? First and foremost, we recognize that God is the ultimate initiator and conductor of the movement. But allow me to also mention three essential building blocks: common language, communication and collaboration.

Without a common language you cannot communicate. If you cannot communicate you cannot collaborate, and it will lead to disconnected initiatives with limited impact.

BAM Global Think Tank

BAM Global has since 2002 focused on creating and sharing intellectual and social capital. What does that mean? An underlying principle is the belief that there is wisdom in the counsel of many. To that end we have been facilitating global listening processes, where voices from both history and today’s world could be heard, discussions were held, and documented.[1] These inclusive and participatory conversations created ownership of the concept, which continues to be discussed and shared in many languages and contexts. We have also brought people together to not only listen, share and learn, but also to connect and act. The BAM Manifesto and the Wealth Creation Manifesto are essential for establishing a common language for communication and collaboration, to create greater impact. See the BAM A – Z booklet which also expresses the common BAM language.[2]

The 2nd BAM Global Think Tank (2011 – 2013) started over 30 national, regional and international working groups, dealing with BAM in a particular country or region, or BAM related to issues like poverty, human trafficking, unreached peoples, metrics, funding and incubation. Many of these groups produced a report, but the ongoing conversations also catalyzed BAM initiatives around the world which further propelled the global movement. Today there is a growing number of BAM Global Ambassadors serving regions and issues.[3]

Read more

Deeply Rooted: Business as Mission Looking Back

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by Mats Tunehag

Part 1 of a 3 part series on Business as Mission: Roots, Scope & Future

She was amazed and perplexed at the same time. She was treated with respect and dignity. She was a woman challenged with disabilities. But her life had changed. With little or no prospect of ever getting a job, she was now working in a manufacturing company. She was creative, she had made friends, and she made money.

Women in this country and religious context were treated as second-class citizens. If they had mental or physical handicaps they were often further down.

But the company she worked for employed and offered jobs with dignity to women with disabilities. It was unheard of, and it made a huge difference not only in her life, but also for the other women who worked there. It even had a transformational impact on families and the community.

This woman asked herself: why is this workplace so different? It changes lives on many levels. She knew that the founder and CEO was a follower of Jesus. So she told herself: If that’s what it means to be a follower of Jesus, I will also follow him. It was a huge and risky step for a handicapped woman in a conservative Muslim environment.

What brought her to Christ? A gospel tract? A Jesus film? A bible study? No, it was human resource management informed by biblical values, underpinned with prayer. Ultimately, it was, of course, God’s doing.

BAM: Concept, Practice, Movement

This true story from the Middle East points towards three aspects of Business as Mission, BAM, which is about serving God and people in and through business, with a Great Commission perspective. BAM is a biblical concept, which is practiced and applied by people around the world with a wide variety of backgrounds, which together form a global movement.

BAM Global has since 2002 engaged around 500 significant leaders in business, church, missions & NGOs and academia, from about 50 countries, in global conversations about the concept and the practice. This has resulted in about 30 peer produced and peer reviewed think tank reports, and two manifestos which summarize our findings [1]. The global and participatory nature of the think tank processes have created an unprecedented spread and ownership of the BAM concept.[2]

Read more

We’re Taking a Break: Enjoy our Blog Archive!

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We had a blast at the recent BAM Global Congress in April – in total 865 people registered and over 75 countries were represented!

In order to give our team a break after this major project, focus on the Post-Congress Series and take some time to re-evaluate the future direction of The BAM Review Blog and Email, we are taking a break.

We’ll be back later this year with even more great resources on Business as Mission.

Meanwhile, we have over 550 original blogs on BAM to explore from the past 6 years:

 

EXPLORE BUSINESS AS MISSION BLOG TOPICS

 

 

Read about our Big Hairy Audacious Goals (BHAGs) for BAM:

Read More >> Reaching a Tipping Point for Macro Impact Through BAM Businesses
Read More >> Transforming Views of Business in the Church Worldwide
Read More >> Solving Global Issues with Innovative BAM Solutions

 

Download PDF of the BAM BHAGs

 

 

Transforming Views of Business in the Church Worldwide

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by Jo Plummer & Mats Tunehag

This post is the third in a series of three that share the BAM Global Big Hairy Audacious Goals – our ‘BHAGs’ for the global business as mission movement.

BAM Global is one of the founding partners of this website and aims to be a catalyst for connection and communication across the BAM community. These goals are not ones we expect to accomplish by ourselves, instead they drive our mission to invigorate the BAM movement – to strengthen and enrich this community so that the hundreds and thousands of companies, networks, agencies, churches, institutions, etc. in the movement see these BHAGs realised together.

The BHAG: Transform views on business in the church worldwide

Business as mission is not simply a method or strategy; it encompasses a worldview and business praxis based on biblical principles and the church’s teaching. The sacred-secular divide is still permeating the church. What is considered ‘sacred’ (worship, faith, church activities, etc.) is often judged to be more valuable that the ‘secular’ (work, business, material goods, etc.) The clergy (pastor, missionary, etc.) are considered to have a higher calling than the laity (teacher, business professional, lawyer, etc.). This is still a dominating paradigm among many Christians around the globe.

As a consequence, business people and professionals in the church do not fully understand that their gifts, skills and experience are vital to God’s kingdom work on earth. Many feel that the most ‘spiritual’ thing they can do is to give financially to those doing the ‘real ministry’, and, if they really want to serve God, they should leave their company behind and become a missionary or pastor. While generosity and a true calling to church leadership is to be commended, this narrow view of the value of business ultimately hinders the mission of the church.  Read more

Reaching a Tipping Point for Macro Impact Through BAM Businesses

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by Jo Plummer & Mats Tunehag

This post is the second in a series of three that share the BAM Global Big Hairy Audacious Goals – our ‘BHAGs’ for the global business as mission movement.

BAM Global aims to be a catalyst for connection and communication across the BAM community. These goals are not ones we expect to accomplish by ourselves, instead they drive our mission to invigorate the BAM movement – to strengthen and enrich this community so that the hundreds and thousands of companies, networks, agencies, churches, institutions, etc. in the movement see these BHAGs realised together.

The BHAG: Reach a tipping point for macro impact through BAM businesses

The global BAM movement has grown rapidly in the last 20-plus years. There are now thousands of BAM businesses, and countless BAM-related initiatives in businesses, churches, missions and academia. As a growing number of business people follow Jesus in the marketplace and shape their businesses for God’s glory and the common good, they will have a positive impact on the financial, social, environmental and spiritual well-being of people and societies.

Through the BAM Think Tank processes we have documented significant holistic transformation taking place through companies, affecting many stakeholders – employees, customers, suppliers, neighbours, officials, etc. – and on many levels. The BAM ecosystem is now large, varied and global, and has the hallmarks of a true movement. This is a positive growth and a strength.  Read more

Solving Global Issues with Innovative BAM Solutions

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by Jo Plummer & Mats Tunehag

This post is the first in a series of three that share the BAM Global Big Hairy Audacious Goals – our ‘BHAGs’ for the global business as mission movement.

BAM Global is one of the founding partners of this website and aims to be a catalyst for connection and communication across the BAM community. These goals are not ones we expect to accomplish by ourselves, instead they drive our mission to invigorate the BAM movement – to strengthen and enrich this community so that the hundreds and thousands of companies, networks, agencies, churches, institutions, etc. in the movement see these BHAGs realised together.

The BHAG: Solve global issues with innovative BAM solutions

Business as mission is about serving God and people, seeking holistic transformation through business. We know that businesses are strong transformational agents and they can bring solutions to many human problems and needs.

The biggest lift out of poverty in the history of mankind has taken place in our generation. This has happened not through aid but trade – through businesses – especially small and medium sized companies. Financial wealth has been created through business, but so has physical wealth (health, medicines, etc.), cultural wealth (books, theatres, museums, etc.), and many other kids of wealth. Wealth creation through business and job creation has been and continues to be a key driver for welcome progress in society.  Read more

3 Reasons to Scale Your Business to Reach the Unreached: Best of BAM Blog

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AND THE AWARD GOES TO...

Our goal is to provide the BAM Community with great content and resources. Each year we do a summer roundup of articles which have stood out in the past 6 months.

Below is our second “Staff Pick” for January to June 2019.

Please enjoy and thanks for following!

by Mike Baer

In all entrepreneurial circles, the hot topic is “How to scale the business.” How do we take our company from me (and possibly a few others) to many? How do we add more employees? Customers? Lines of business? Locations? Profits?

Scaling in General

“Scale or Die” is the cry that comes from many startups and from virtually all investors. Growth is an evidence of life and health. Healthy companies grow. But it’s not easy, especially in a business as mission endeavor.

Where will you find the funding to expand? Bootstrapping or “cash-flowing” expansion is extremely difficult and tediously slow.

What about managers sufficiently skilled and knowledgeable to lead a larger business who also share your faith and focus? Where will you find them? How will you pay them? Who will move to your location? Do you use locals? Expats?

And, most importantly, what about your own experience or lack thereof? If you’ve never done it before, it’s daunting and difficult to say the least! The overwhelming majority of startups fail to scale.  Read more

How Business as Mission Can Help End Poverty for Good: Best of BAM Blog

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AND THE AWARD GOES TO...

Our goal is to provide the BAM Community with great content and resources. Each year we do a summer roundup of articles which have stood out in the past 6 months.

Below is our first “Staff Pick” for January to June 2019.

Please enjoy and thanks for following!

by Doug Seebeck

The Business as Mission movement has made remarkable advances over the past 20 years. It is a powerful movement that affirms God’s call to business and the central role of business in missions and insists that business is critical to the redemptive work of God in the world and the fulfillment of the Great Commission.

While there is much to celebrate, now is the time for a rallying cry for what can and must be done in the 20 years ahead of us. Indeed, the health of our planet, the flourishing of our neighbors, and the integrity of the Gospel itself depend upon our concerted focus and action. And that focus is the end of extreme global poverty as we know it today. To this end, we need the Business as Mission movement to serve those at the bottom of the pyramid who are scraping by on less than $2 per day.

Our vision at Partners Worldwide is to see the end of poverty so that all may have life, and have it abundantly. This is a grand, audacious goal we know we can’t accomplish alone. And yet, for the first time in human history, the number of our fellow human beings who face extreme poverty has fallen to under 10 percent. The latest figures from World Bank suggest the extreme poverty rate fell to 8.6 percent last year—a rapid decrease from 36 percent in 1990. It is truly amazing!  Read more

How Business as Mission Can Help End Poverty for Good

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by Doug Seebeck

The Business as Mission movement has made remarkable advances over the past 20 years. It is a powerful movement that affirms God’s call to business and the central role of business in missions and insists that business is critical to the redemptive work of God in the world and the fulfillment of the Great Commission.

While there is much to celebrate, now is the time for a rallying cry for what can and must be done in the 20 years ahead of us. Indeed, the health of our planet, the flourishing of our neighbors, and the integrity of the Gospel itself depend upon our concerted focus and action. And that focus is the end of extreme global poverty as we know it today. To this end, we need the Business as Mission movement to serve those at the bottom of the pyramid who are scraping by on less than $2 per day.

Our vision at Partners Worldwide is to see the end of poverty so that all may have life, and have it abundantly. This is a grand, audacious goal we know we can’t accomplish alone. And yet, for the first time in human history, the number of our fellow human beings who face extreme poverty has fallen to under 10 percent. The latest figures from World Bank suggest the extreme poverty rate fell to 8.6 percent last year—a rapid decrease from 36 percent in 1990. It is truly amazing!  Read more

3 Reasons to Scale Your Business to Reach the Unreached

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by Mike Baer

In all entrepreneurial circles, the hot topic is “How to scale the business.” How do we take our company from me (and possibly a few others) to many? How do we add more employees? Customers? Lines of business? Locations? Profits?

Scaling in General

“Scale or Die” is the cry that comes from many startups and from virtually all investors. Growth is an evidence of life and health. Healthy companies grow. But it’s not easy, especially in a business as mission endeavor.

Where will you find the funding to expand? Bootstrapping or “cash-flowing” expansion is extremely difficult and tediously slow.

What about managers sufficiently skilled and knowledgeable to lead a larger business who also share your faith and focus? Where will you find them? How will you pay them? Who will move to your location? Do you use locals? Expats?

And, most importantly, what about your own experience or lack thereof? If you’ve never done it before, it’s daunting and difficult to say the least! The overwhelming majority of startups fail to scale.  Read more

Solving Global Issues with Innovative BAM Solutions

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by Jo Plummer & Mats Tunehag

This post is the third in a series of three that share the BAM Global Big Hairy Audacious Goals – our ‘BHAGs’ for the global business as mission movement. BAM Global is one of the founding partners of this website and aims to be a catalyst for connection and communication across the BAM community. These goals are not ones we expect to accomplish by ourselves, instead they drive our mission to invigorate the BAM movement – to strengthen and enrich this community so that the hundreds and thousands of companies, networks, agencies, churches, institutions, etc. in the movement see these BHAGs realised together.

The BHAG: Solve global issues with innovative BAM solutions

Business as mission is about serving God and people, seeking holistic transformation through business. We know that businesses are strong transformational agents and they can bring solutions to many human problems and needs.

The biggest lift out of poverty in the history of mankind has taken place in our generation. This has happened not through aid but trade – through businesses – especially small and medium sized companies. Financial wealth has been created through business, but so has physical wealth (health, medicines, etc.), cultural wealth (books, theatres, museums, etc.), and many other kids of wealth. Wealth creation through business and job creation has been and continues to be a key driver for welcome progress in society.  Read more

Reaching a Tipping Point for Macro Impact Through BAM Businesses

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by Jo Plummer & Mats Tunehag

This post is the second in a series of three that share the BAM Global Big Hairy Audacious Goals – our ‘BHAGs’ for the global business as mission movement. BAM Global is one of the founding partners of this website and aims to be a catalyst for connection and communication across the BAM community. These goals are not ones we expect to accomplish by ourselves, instead they drive our mission to invigorate the BAM movement – to strengthen and enrich this community so that the hundreds and thousands of companies, networks, agencies, churches, institutions, etc. in the movement see these BHAGs realised together.

The BHAG: Reach a tipping point for macro impact through BAM businesses

The global BAM movement has grown rapidly in the last 20-plus years. There are now thousands of BAM businesses, and countless BAM-related initiatives in businesses, churches, missions and academia. As a growing number of business people follow Jesus in the marketplace and shape their businesses for God’s glory and the common good, they will have a positive impact on the financial, social, environmental and spiritual well-being of people and societies.

Through the BAM Think Tank processes we have documented significant holistic transformation taking place through companies, affecting many stakeholders – employees, customers, suppliers, neighbours, officials, etc. – and on many levels. The BAM ecosystem is now large, varied and global, and has the hallmarks of a true movement. This is a positive growth and a strength.  Read more

Transforming Views of Business in the Church Worldwide

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by Jo Plummer & Mats Tunehag

This post is the first in a series of three that share the BAM Global Big Hairy Audacious Goals – our ‘BHAGs’ for the global business as mission movement. BAM Global is one of the founding partners of this website and aims to be a catalyst for connection and communication across the BAM community. These goals are not ones we expect to accomplish by ourselves, instead they drive our mission to invigorate the BAM movement – to strengthen and enrich this community so that the hundreds and thousands of companies, networks, agencies, churches, institutions, etc. in the movement see these BHAGs realised together.

The BHAG: Transform views on business in the church worldwide

Business as mission is not simply a method or strategy; it encompasses a worldview and business praxis based on biblical principles and the church’s teaching. The sacred-secular divide is still permeating the church. What is considered ‘sacred’ (worship, faith, church activities, etc.) is often judged to be more valuable that the ‘secular’ (work, business, material goods, etc.) The clergy (pastor, missionary, etc.) are considered to have a higher calling than the laity (teacher, business professional, lawyer, etc.). This is still a dominating paradigm among many Christians around the globe.

As a consequence, business people and professionals in the church do not fully understand that their gifts, skills and experience are vital to God’s kingdom work on earth. Many feel that the most ‘spiritual’ thing they can do is to give financially to those doing the ‘real ministry’, and, if they really want to serve God, they should leave their company behind and become a missionary or pastor. While generosity and a true calling to church leadership is to be commended, this narrow view of the value of business ultimately hinders the mission of the church.  Read more

How Startup Success Starts with You

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by Stu Minshew

Highlights from the Archives

Success Starts With You

Why would a post on starting and growing your business focus on YOU? A good product or service is all it takes, right? While it is important to have a good product or service, the most important factor in the success or failure of your business is you!

Most businesses don’t fail because of poor products or fierce competition. They fail when finances are mismanaged, passion is lacking, and expectations are unrealistic. By starting with an in-depth look at yourself – including your passions, strengths, weaknesses, expectations, and financial literacy – you can take the critical first steps to launching a successful business.

Identify and Test Your Assumptions

We all have an idea of what our successful business will look like in the future. At this point, that picture might be a little blurry if your business is only a concept. However, getting a clearer picture of that vision is important for your success. It is going to provide you with a general target for how you grow your business.  Read more

Dream Big and Move Forward! 6 Tips for Impact from a Modern Abolitionist

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by Joyce Ahn

David Batstone is a human rights activist and co-founder of Not For Sale, an organization that provides human trafficking survivors and at-risk individuals with tools for long-term self-sufficiency through work-readiness skills and job placements. David is also the cofounder of REBBL, a health-drink company, and senior managing partner of ‘Just Business,’ an international investment group that incubates social enterprises.  

In his final keynote speech at the BAM Conference 2017, David shared 6 tips for business people who want to make a major impact on society:

  1. Fearlessly Pursue Your Passion

Don’t get stuck asking,“What’s the next step?” or “What does God want me to do?” Instead, start taking steps based off of what you know and the opportunities right in front of you. Reflect on the gifts and calling that God has given you. What’s the burning passion in your heart? Rather than getting stuck pursuing someone else’s dream for your life, take ownership of your vision and do something about it!

  1. Look Back Before You Look Forward

You might find this surprising, but we often can see God’s path for us most clearly not when we look forward, but as we look behind us. As you look at your past, you will start to see how all the seemingly unconnected parts fit together and how even your mistakes played a role in shaping the bigger picture. Read more

Every Man is as Lazy as He Dares to Be

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by Patrick Lai

Every man is as lazy as he dares to be.  – Emerson

Emerson had it right. People do not do what is expected; we do what is inspected. Phil Parshall, after forty years of serving among Muslims, said to me, “I have my doubts about tentmaking … most tentmakers I know start out doing business and ministry, but in the end it is all business and no ministry.”

Everyone receives gratification from accomplishing tasks. Whether we are building a bridge or cleaning out the garage, we enjoy seeing the fruits of our labors. Productivity makes us feel good. It gives us value and a sense of worth. Those people groups which are still without a church in the 21st century are unreached for a reason – they are difficult to reach! Missionary work among these peoples has produced precious little fruit. Tentmakers, by definition have two tasks to do. If one task is producing fruit and the other is not, it is easy to gravitate toward the more productive, fruitful task. Therefore, it is important that every tentmaker is under some structure or relationship which provides the needed accountability to keep us growing and active in fulfilling both of our callings.
Read more

Get Started Growing: Maximizing Startup Success

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AND THE AWARD GOES TO...

Our goal is to provide the BAM Community with the best content and resources available. As we head into summer we are highlighting various articles and resources which have stood out in the past 6 months. Below is the “Editor’s Pick” for January to July 2017.

Please enjoy and thanks for following!

by Stu Minshew

On the theme of ‘maximizing BAM success factors’ we’ve invited guest authors to highlight what they consider key factors contributing to success and growth for BAM practitioners. Previously we’ve covered ‘breaking through your growth ceiling’ for an established business. But what if you are a startup? What if you have a business idea and want to know how to maximize your success from the get-go? We asked entrepreneur and CO.STARTERS trainer Stu Minshew to share what he’s learned about maximizing startup success in this five part mini-series.

Part 1: Get Started Growing

Starting and growing a business is a calling from the Lord. If you ask anyone who has done it, they will tell you how exhilarating it can be, but also how it sometimes seems overwhelming and impossible. The truth is that it doesn’t have to be this way. Yes, it always requires hustle and flexibility, but taking a few simple actions can equip you to overcome obstacles to starting and growing your business to a level of sustainability.

During this series, we will explore these steps, but before we get to those, we need to discuss a few foundational points.

Foundational Point 1: Startups & Small Businesses Have Different Needs

In 2016, The Bureau of Labor in the United States shows that about 50% of businesses make it five years, while only about 30% make it past the ten year mark. If this is the reality, then starting a business doesn’t look like such a good idea.  Read more

Iterations Through Feedback: Maximizing Startup Success

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by Stu Minshew

On the topic of ‘maximizing BAM success factors’ we’ve invited guest authors to highlight what they consider key factors contributing to success and growth for BAM practitioners. But what if you are a startup? What if you have a business idea and want to know how to maximize your success from the get-go? We asked entrepreneur and CO.STARTERS trainer Stu Minshew to share what he’s learned about maximizing startup success in this five part mini-series.

Part 5: Iterations Through Feedback

In my last post, we explored the benefits of a small start with a focus on providing value to the customer. This allows you to get your product or service into the hands of your customers quickly and begin collecting feedback. Today, we will discuss what type of feedback you are looking for and what to do with it once you have it.

Capturing Customer Feedback

Once you have the product into your customer’s hands, you will need to to create a system that allows you to learn from your customer. This will allow you to capture their feedback and make improvements to your business, product, or service. In every successful business, learning to meet customer needs is a top priority.

Find a way to hear stories about how your offering is helping to solve your customers’ problems. How is it meeting a need? How are they using it on a daily, monthly, or yearly basis? Ask the questions that will get people to tell you those stories. This is most effective through face-to-face interaction, where you can learn through what they say, and how they say it. If face-to-face isn’t an option, phone or video call is a solid second option. Make sure you are asking open ended questions that are allowing them to tell their stories about how your business is changing their life.  Read more

Starting Small: Maximizing Startup Success

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by Stu Minshew

On the topic of ‘maximizing BAM success factors’ we’ve invited guest authors to highlight what they consider key factors contributing to success and growth for BAM practitioners. But what if you are a startup? What if you have a business idea and want to know how to maximize your success from the get-go? We asked entrepreneur and CO.STARTERS trainer Stu Minshew to share what he’s learned about maximizing startup success in this five part mini-series.

Part 4: Starting Small

In my last post, I focused on the importance of living out your Kingdom values by loving and serving your customers. This allows you to sustain and grow your customer base as you deepen your relationship with those you serve. However, before you can get customers, you need a product or service for them to buy. The sooner you can get your product or service to them, the closer you are to making money and creating a sustainable business.

Dream Big, Start Small, Grow Smartly

Earlier in this series, in the post titled It Starts With You, I talked about the big dreams that motivate and inspire us. Often times our big dreams cause us to do too much or take on too much too fast. This can be overwhelming and result in a failure to do anything well. Or, it can put a large financial burden on our business too quickly. Neither of these is helpful as you are seeking to create sustainability.

Dream big, but start small.

To be good stewards of what God has given you, I encourage you to find the quickest and easiest way to get your product or service in front of your customer, while continuing to communicate the unique benefit you offer. This means you may not be able to offer everything you envision to your customer at first. By simplifying your long term vision to focus on the first step in achieving your dream, you will define a way forward that looks much more manageable. This allows you to serve your customer NOW, instead of someday, and helps you make the customer an important part your startup journey.  Read more

Understanding Your Customer: Maximizing Startup Success

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by Stu Minshew

On the topic of ‘maximizing BAM success factors’ we’ve invited guest authors to highlight what they consider key factors contributing to success and growth for BAM practitioners. But what if you are a startup? What if you have a business idea and want to know how to maximize your success from the get-go? We asked entrepreneur and CO.STARTERS trainer Stu Minshew to share what he’s learned about maximizing startup success in this five part mini-series.

Part 3: Understanding Your Customer

As a current or future business owner, your customer is critical to your success. While we may believe that our customer exists to buy our products or service, the reality is that we exist to serve our customers. I appreciate how CO.STARTERS intensely focuses on knowing and serving your customer. This customer-centric view aligns with Christ-honoring Kingdom values. Jesus calls us to love, care for, and serve our neighbor, or customers, in the same manner that we desire to be served. In order to serve our customers well, keep them coming back, and increasing in number, we must deeply listen to and understand their needs and desires.

What’s inside your customer?

Traditional customer research focuses on demographics including age, gender, location, income, etc. While these are important, it is vital to understand the the factors that lie beneath the surface. What are their interests, passions, skills, beliefs, and values? For example, if you have a product or service for dog lovers, your customer will cover a wide-range of demographics, but it is important to realize they share a common trait, a love for dogs.  Read more

It Starts With You: Maximizing Startup Success

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by Stu Minshew

On the topic of ‘maximizing BAM success factors’ we’ve invited guest authors to highlight what they consider key factors contributing to success and growth for BAM practitioners. But what if you are a startup? What if you have a business idea and want to know how to maximize your success from the get-go? We asked entrepreneur and CO.STARTERS trainer Stu Minshew to share what he’s learned about maximizing startup success in this five part mini-series.

Part 2: Success Starts With You

Why would a series on starting and growing your business begin with a whole post dedicated to you? A good product or service is all it takes, right? While it is important to have a good product or service, the most important factor in the success or failure of your business is YOU.

Most businesses don’t fail because of poor products or fierce competition. They fail when finances are mismanaged, passion is lacking, and expectations are unrealistic. By starting with an in-depth look at yourself – including your passions, strengths, weaknesses, expectations, and financial literacy – you can take the critical first steps to launching a successful business.

Identify and Test Your Assumptions

We all have an idea of what our successful business will look like in the future. At this point, that picture might be a little blurry if your business is only a concept. However, getting a clearer picture of that vision is important for your success. It is going to provide you with a general target for how you grow your business.  Read more

Get Started Growing: Maximizing Startup Success

/in , , /by

by Stu Minshew

On the theme of ‘maximizing BAM success factors’ we’ve invited guest authors to highlight what they consider key factors contributing to success and growth for BAM practitioners. Previously we’ve covered ‘breaking through your growth ceiling’ for an established business. But what if you are a startup? What if you have a business idea and want to know how to maximize your success from the get-go? We asked entrepreneur and CO.STARTERS trainer Stu Minshew to share what he’s learned about maximizing startup success in this five part mini-series.

Part 1: Get Started Growing

Starting and growing a business is a calling from the Lord. If you ask anyone who has done it, they will tell you how exhilarating it can be, but also how it sometimes seems overwhelming and impossible. The truth is that it doesn’t have to be this way. Yes, it always requires hustle and flexibility, but taking a few simple actions can equip you to overcome obstacles to starting and growing your business to a level of sustainability.

During this series, we will explore these steps, but before we get to those, we need to discuss a few foundational points.

Foundational Point 1: Startups & Small Businesses Have Different Needs

In 2016, The Bureau of Labor in the United States shows that about 50% of businesses make it five years, while only about 30% make it past the ten year mark. If this is the reality, then starting a business doesn’t look like such a good idea.  Read more

Punching Through Your Growth Ceiling

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by Chris Cloud

Continuing on the theme of ‘maximizing BAM success factors’ we have invited guest authors to highlight what they consider key factors contributing to success and growth for BAM practitioners. Business consultant Chris Cloud shares this mini-series on how to break through your growth ceiling.

 

In the first post we discussed what a growth ceiling is, and how to identify whether or not you are at one. In these second post we’ll cover proven strategies for growing past your ceiling.

The following advice has been gleaned from years of studying how people break past their growth ceiling, from personal experience, and from helping dozens of executive teams identify and break through their ceilings.

Working ON the business, not just IN it

Warren Buffet says his managers should spend 80% of their time working on becoming better leaders and thinking about how they will grow their business. How much time do you spend focused on growing in these areas? Most missional small business owners spend next to zero amount of time working ON the business or on their leadership, because they are too overwhelmed working IN the business. We have to find a way to rise above, if we are ever going to break past our growth ceilings.

We don’t rise to the level of our expectations, we fall to the level of our training. – Archilochus

Reminder: There’s hidden grace available if we’re willing to step out.

Isolate the Problem

Once you have committed time to work ON the business, the first step is to isolate the specific area where you are plateauing.  Read more

Have You Reached a Growth Ceiling?

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by Chris Cloud

Continuing on the theme of ‘maximizing BAM success factors’ we have invited guest authors to highlight what they consider key factors contributing to success and growth for BAM practitioners. Business consultant Chris Cloud shares this mini-series on how to break through your growth ceiling.

 

A former client of mine, a venture capitalist, said he noticed an interesting trend. Each company his firm invested in, their leader would have a personal ceiling where he/she couldn’t grow the company past a certain point. For some it was $3 million in annual revenue, for others it was $300 million, but every single leader had a growth ceiling. That company never grew past a certain level until they brought in an entirely new management team.

From what I’ve observed, each growth phase of a company requires a different way of thinking, so most people can’t adopt new ways of thinking easily as the business or organization grows. All kinds of added responsibilities, dealing with high level investors, more employees, different market strategies, it all requires a different skill set.  Read more