Lessons From the Edge: Living the Gospel Among Unreached People

Insights from a BAM Practitioner 

This BAM Practitioner has been in business in Asia for 16 years.

Meet your people every day
Your business has to bring you into contact with people. I think this really is the most important thing. If we view the challenge of missions as “how to get a believer together with an unbeliever” then this has to be absolutely central to any BAM model. Access to people is not the end goal, but it means we are able to show the Kingdom and share the King with people. If a business opportunity or role comes up that doesn’t help us be with our people, then we don’t pursue it. It’s surprising how simple, yet easy to miss this can be.

Be respected
That sounds simple, but it’s not so easy in practice! Our lives must be credible to people. Our business must be respectable. Think about what you can do that will make sense to people, what roles or actions will bring understanding and respect. I had a supplier who was supposed to deliver goods, but was late. I had to cut the payment because he was late, and after a long conversation about it, he told me he was going to take me to court. After two weeks he comes back and says, “Well I went to the court and they all told me that you wouldn’t cheat me, so they sent me away.” That place of respectability that we can have in business can be a powerful place to convey the message of the gospel!

Express the Kingdom
We are showing people around the Kingdom, but we also need a safe place where a verbal expression of the gospel can happen. It’s got to be part of what you do. Providing a way for that may change your business model. We’ve changed the way we do production so that clusters of women can do certain jobs in groups in their homes. This is good for productivity, but also for opportunities to share biblical ideas, our stories, and Jesus in countless moments where our Christian staff are sitting with the women and children. This happens in other contexts with the men as well.

Read the full interview with this practitioner