We asked people working on the front-lines of BAM in different parts of Africa to share some of their experiences and perspectives. They see business as a powerful means to share the message of the Gospel in the marketplace, deepen the impact of Jesus’ teachings on society, tackle evils such as poverty and corruption and mobilise the next generation of African Christians to transform their own nations. Here are six BAM views from Africa:
BAM is crucial in South Africa as a key to two major challenges: discipleship and economic empowerment. South Africa is said to have a high percentage of Christians, however, like many other parts of the world, sin is a key challenge. Corruption, sexual immorality, crime and other evils are on the rise, indicating that Christianity has not been making the kind of impact on society as it should. Business as mission could therefore provide an avenue for regular discipleship in the marketplace, as believers model Godly character and leadership.
South Africa also has a high percentage of poor people, although it is Africa’s most advanced economy. BAM – especially ‘BAM at the base of the pyramid’ – may be the key to large scale sustainable economic empowerment, particularly through the establishment of SME sized companies in rural areas.
Henry Gwani is originally from Nigeria, now working in BAM in South Africa Read more