by Mats Tunehag
F – Freedom
Winston Churchill said: “All the great things are simple, and many can be expressed in a single word: freedom, justice, honor, duty, mercy, hope.”
Today tens of millions of people around the world are held as slaves, they are victims of human trafficking. A root cause to is unemployment. About 80 percent of those who are rescued from trafficking are re-trafficked unless they find a job with dignity at the other end. Thus, jobs with dignity and transformational businesses are essential for true freedom. Freedom businesses exist to fight human trafficking, providing jobs for prevention and restoration. 
There is no quick fix to human trafficking. There is no ‘jump to freedom’; we have a long journey ahead. As Nelson Mandela said: “There is no easy walk to freedom anywhere.” This is true for millions of slaves around the world, and also for the freedom business movement. 
G – God
We are not just Christians doing social enterprise. God is the owner of our businesses; our business praxis should be God-centered.
Let me mention two groups in Asia which are engaging with thousands of business owners and operators.
I have worked for over ten years with Julian Foe and his team, who lead the Kingdom Business Community, KBC in Indonesia. KBC have run camps for over ten thousand business people. It is an induction program, which always emphasizes – as number one: be God centered in your life and business.
Another group is The Brotherhood of Christian Businessmen and Professionals in the Philippines. Their motto is to “Make Disciples of All Nations”, and their vision is “bringing Christ into the marketplace and winning the marketplace for Christ”. They are “are a community of business people and professionals committed to living out Christian values and being change agents in the marketplace”.
BAM is about being God-centered and making Christ known.
H – Holistic
BAM is not doing business with a touch of ‘churchianity’. It is not about doing some church-like activities in a business. BAM is about meeting needs, different kind of needs: economic, social, spiritual, and other needs – as we do business.
BAM is about having a holistic outlook and approach, just like Jesus. He never told anyone they had the wrong kind of need. He constantly and consistently met all kinds of needs; preaching and demonstrating the Kingdom of God. This is a guiding light in BAM. “Businesses that function in alignment with the core values of the Kingdom of God are playing an important role in holistic transformation of individuals, communities and societies.” – Wheaton Declaration on Business as Integral Calling
“We believe that the Gospel has the power to transform individuals, communities and societies. Christians in business should therefore be a part of this holistic transformation through business.” – BAM Manifesto
I – Integrated
BAM is taking our Sunday talk into a Monday walk. It is about integrating what we profess in church into a daily praxis – 24/7.
H2O is hydrogen and oxygen. It can be compartmentalized and analyzed and it can manifest itself as water, ice and steam. But if you’re thirsty you don’t want a chemical formula but water, the integrated whole.
The Church teaches that God is triune; we can observe the three in one, and one in three in the holy Scriptures and throughout history. We can compartmentalize God; focus on the Son for example. But we mustn’t fail to see how the three divine persons overlap, interact and connect. Separate but never disconnected. It is a mystery, indeed, but nevertheless a truth to embrace. 
BAM is an expression of a holistic lifestyle, where godly values and good business practices are integrated.
J – Justice
Business as mission is about embracing Biblical themes, narratives and values, and live them in the marketplace. 
God loves justice and hates injustice. God sent prophets again and again who spoke out against injustice, and they demanded change and correction. Injustice often manifested itself in the marketplace: it was corruption, labor exploitation and abuse of vulnerable people like immigrants. To pursue honest business and care for staff is business as justice. To treat customers and suppliers well is also a part of this God-honoring pursuit.
Business as justice includes fighting corruption, bribery, labor exploitation and human trafficking.
BAM: A to Z graphic design by Tanner Germany
 To learn more, check Freedom Business Alliance, FBA: https://www.freedombusinessalliance.com/
 See article dealing with 12 such values: http://matstunehag.com/2012/09/29/business-as-mission-is-bigger-than-you-think/
Mats Tunehag is a senior global ambassador for BAM and has worked in over half the countries of the world. He is the chairman of BAM Global and contributes to TransformationalSME.org. Visit MatsTunehag.com for BAM resources in 21 languages.
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