We asked a panel of three experts with firsthand experience to give us their perspective on business as mission and franchising. Read panel bios below.
1. What are some of the opportunities you see in using a franchising approach in a business as mission context?
John: Franchising thrives by tapping into local knowledge and connections, combining them with the franchise operations system to achieve success. Compared to setting up a wholly-owned business, franchising offers a faster rate of expansion, with a lower business risk, whilst maintaining a good amount of control from the franchisor’s (the brand/concept owner’s) point of view.
As a ‘BAM’ tool, franchising taps the knowledge and connections of the locals in the field. This means the ‘locals’ can be blessed by being gainfully employed, whether self-employed or company employed, and earning a livelihood from the labour of their hands. A franchise that does not require a large amount of capital investment, or does not have a complex and huge scale of operation, can be easily replicated across the mission field, penetrating even small towns or large villages. Where the franchisee is a believer, the business can be used as forum for discipling that goes beyond preaching and teaching, but into modeling a transformed lifestyle in the workplace. I can visualise food businesses such as kiosks or small stores and small retail outlets as possible franchise concepts in a BAM context.