by Grace Kim

As Easter draws near, we find ourselves invited once again into the mystery and beauty of the resurrection story. For many, this season brings familiar traditions—quiet reflection, the retelling of the cross and the empty tomb, songs of hope and victory. We gather in churches and homes to remember that, against all odds, life has overcome death, light broke through the darkness, and love has had the final word.

But in the midst of this sacred story, there’s also a question that lingers: What does resurrection really look like in the world we live in today? A world that’s still full of broken systems, unjust economies, displacement, and despair. A world where businesses can often be sources of exploitation rather than restoration.

This is where the vision of business as mission (BAM) becomes deeply relevant—not as a niche idea, but as a prophetic and practical way to live out the resurrection story in real time.

At the heart of business as mission lies a theological foundation rooted in the message of Easter—a story not just of death and resurrection, but of restoration, transformation, and a renewed purpose for all of creation. Easter is more than a religious holiday; it’s the cornerstone of Christian hope, the decisive turning point in history, and a lens through which BAM practitioners interpret their calling in the marketplace.

Business as mission is not a niche idea, but a prophetic and practical way to live out the resurrection story in real time.

Redemption is Holistic

Easter is God’s declaration that nothing is beyond His power to redeem—not hearts, not relationships, not communities, and certainly not systems like business and economics. The resurrection doesn’t just promise life after death; it offers a pattern of renewal for everything that is broken. In the context of BAM, this holistic view of redemption means: Read more