3 Key Questions: How We Define and Evaluate Kingdom Impact
By Will Thomas
Co-Founder & Managing Director, Ambassadors Impact Network
Ambassadors Impact Network (AIN) is an angel investment network based in Dallas, Texas, connecting Christian accredited investors with gospel-advancing entrepreneurs. Since inception in 2018, our members have deployed over USD $20 million across more than 50 companies and funds. In addition to targeting competitive financial returns, we are equally committed to seeking intentional and measurable spiritual impact.
One of the most common inquiries we receive from prospective members and applicant entrepreneurs relates to how we define, evaluate, and measure these kingdom returns. At the heart of our approach is a recognition that entrepreneurs come from diverse spiritual backgrounds, each with unique giftings, passions, and contexts. Therefore, there’s no one-size-fits-all approach to gospel advancement. Instead, we encourage entrepreneurs to articulate how they intend to make Jesus known through three key aspects of their businesses: codified values, business activities, and products and/or services. Below are the questions we ask in our application and some background on each.
1. Incorporating biblical truth into company values
Does your company include biblical principles in the corporate documents (such as mission statement, manuals, etc.)?
Context and examples: Scripture tells us repeatedly of the immense power of words. “A person’s words can be life-giving water; words of true wisdom are as refreshing as a bubbling brook” (Proverbs 18:4). Indeed, it is through speech that our God brings things into existence. Similarly, we believe that the values of a company, when explicitly stated, play an enormous role in shaping organizational culture, guiding decision-making, and providing a stable foundation for God-glorifying growth. In our diligence process, we ask applicants to share about their corporate values, their alignment with biblical principles, and the extent to which these are formally codified in corporate documents, such as in mission statements, operating manuals, external communications, employee policies, etc. Read more