by Mick Bates, D. Mgt
Jim Collins, the late Peter Drucker and Michael Porter are near household names in the business world. What do they have in common? They are academics who have impacted the efficiency and effectiveness of organizations around the world. Yes, their work also influences BAM organizations, but what if there was a cadre of academics who focused on helping BAM companies be all they can be in transforming economies, being social change agents, bringing the gospel to a world in need and helping the planet?
Academics interested in BAM are out there, but the challenge at hand is to bring them together in a way that creates critical mass. You might say this sounds good, by why does it matter?
How Academics Add Value to BAM
Academics, just as those mentioned above, are uniquely positioned to add value to the BAM movement, specifically in the areas of research, practitioner support and student engagement. Their ability to apply disciplined research techniques to BAM problems gives reliable and valid data that goes beyond the “gut-feel” of the BAM practitioners to what is really happening in the BAM space. The broad perspectives and experiences of the BAM academic can bring effective training, best practices and education to BAMers and their constituencies thereby providing an immediate boost to business productivity and evangelism effectiveness. BAM academics, by virtue of their classrooms, are also principal seed-planters for the next generation of possible BAMers. It is the academic who generally drives the engagement of students with the concept of BAM, practitioners in the field, and doors to experiences with people groups around the world. The academic with an orientation toward BAM, can be a focal point for real-time added value. An academic network with collaborative partnerships with BAM practitioners can be a driver, an “engine,” if you like, for future impact.
Barriers to Entry
You might say this sounds great, but why have we not seen more academics involved in BAM? The challenge with any start-up or movement is often overcoming the barriers to entry. For the academic with a heart toward BAM, this is particularly relevant. For instance, the faith element of BAM causes friction for the business academic who has responsibilities to publish in their area of discipline. There are very few publishing outlets for business academics that recognize the role of faith in business success. Consequently, researching and writing about BAM may create limitations in the academic’s ability to be published. If the BAM movement wants more legitimate research, it must help in creating publishing opportunities for academics.