Launching Out and Landing Well: Getting Started in Business as Mission

A to B diagramHow do people get from A to B? What propels them towards BAM? What factors help launch them out into stable, successful business as mission enterprises – wherever that might be?

We will address these questions, and others, on The BAM Review Blog this month as we delve into the topic of ‘Launching Out and Landing Well’. Here’s a preview of some of the issues we’ll cover:

Launching Well

How do we most effectively recruit and mobilise for business as mission? What are some of the challenges and opportunities we face? What are the skills and characteristics that BAM companies are looking for as they recruit? Are we recruiting in the right places and what could we do better? How do potential BAMers best develop themselves and prepare for doing business as mission? What is holding them back?

Landing Well

How do we successfully deploy new BAM practitioners? What are some of the factors that help BAMers get well-established? Are there common barriers and challenges that BAMers have to face? How do we support and equip practitioners to overcome these barriers? What support mechanisms and resources are helpful for those doing?


We’ll be telling the good, the bad and the ugly of BAM preparation in the next few weeks. We’ll be sharing real stories about how different BAM practitioners got started and what helped and hindered them. We’ll be drawing on research into BAM mobilisation, training and deployment and sharing key findings and good practices. We’ll be asking mentors and experts to share their lessons and factors for success.

Join us on The BAM Review Blog this month as we explore Launching and Landing. Have your say on social media on this topic by following us on Twitter or Facebook.

Jo Plummer Jo Plummer is the Co-Chair of the BAM Global Think Tank and co-editor the Lausanne Occasional Paper on Business as Mission. She has been developing resources for BAM since 2001 and currently serves as Editor of the Business as Mission website. 


Photo credit: wilco737 via Flickr CC