by Bernie Anderson
My name is Bernie Anderson and I have the honor of taking over the BAM blog for the next several weeks. I am a certified business and nonprofit consultant with Growability® – read more in my bio below.
This is Part 2 of a series. Read Part 1 here.
Like many American kids growing up in the 70s and 80s, my parent’s car always had a copy of the Rand McNally Road Atlas under the seat. In fact, I’m certain my parents still keep one.
Our family habit was road trips to obscure points in middle-America, and sometimes I could sit in the front seat. That meant I took on the position of navigator. In my family, the navigator’s job was to hold the Atlas, make sure we stayed on route, and warn the driver (always my dad) of upcoming turns or changes in directions. It all felt so important. Indeed, sometimes it very much was. A more reliable GPS has replaced the Rand McNally Road Atlas in the lap of a 10-year-old navigator. But the fact remains: Navigation is a crucial part of any road trip.
Navigation is the primary task of leadership in a business.
Every business leader should know two things:
- Where we’re going
- How we’re getting there
In my consulting work with Growability®, we provide clients with a “business operating system” built on the three simple ingredients of every organization: Leadership, Management, and marketing. I can’t understate the crucial nature of each of these.
Let’s begin with the most foundational element.
- Leadership is your business’ navigation system.
- Leadership is the flour in your bread.
- Leadership is the seed and the branches of your tree.
Leadership health is critical. Leadership toxicity will kill a business.
There are two critical tasks for leadership in your business.