by Mats Tunehag
BHAGs: Big Hairy Audacious Goals
We have briefly reviewed the BAM concept’s historical roots, and painted a picture, albeit incomplete, of the scope and nature of the global BAM movement. Now, let’s look ahead. What are some of the challenges facing us?
Over the years and through the global conversations we’ve had, three major challenges have been identified. We call them BHAGs, these are major issues that can only be dealt with if we continue to stay on course and grow the strength of the movement. These are macro issues, which force us to think and act intergenerationally, and to intentionally build an eco-system to optimize holistic impact. They will not be achieved by one company, organization or network alone, but through collaborative effort.
Let me briefly describe them, in no particular order.
1. Align Views of Business with Biblical Principles
BAM is not a technique, but a worldview and a lifestyle. Or as BAM Global puts it: “Business as mission is not simply a method or strategy; it encompasses a worldview and business praxis based on biblical principles and the church’s teaching.”
The sacred-secular divide has been an ongoing issue throughout the history of the church. But Pope John Paul II clearly states: “There cannot be two parallel lives in their existence: on the one hand, the so-called “spiritual” life, with its values and demands; and on the other, the so-called “secular” life, that is, life in a family, at work, in social relationships, in the responsibilities of public life and in culture. … This split between the faith which many profess and their daily lives deserves to be counted among the more serious errors of our age.”
Back to BAM Global’s BHAG statement: