4 Things You Need to Know About Business as Mission

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by Jo Plummer

 

1. We can’t talk about ‘business as mission’ until we talk about ‘business’

Business is part of God’s good plan for human flourishing and has a God-designed power and role in human society. Business as mission takes this intrinsic God-given power and role of business and intentionally uses it as an instrument for mission. Just as water or wind power can be intentionally harnessed to do more good (or harm), business as mission is harnessing the power of business for God’s glory, the gospel, and the common good.

It is therefore vitally important that we have a good grasp of what the Bible says about business – and indeed, economics, human flourishing and God’s mission to the world – before we then apply those fundamental truths about God’s purposes to doing business as mission. Let us build on solid biblical foundations!

What we don’t want to do is create a new ‘sacred-secular divide’ while trying to break down the old one. Business does not need to be sanctified by being engaged as an instrument for mission, it is already part of God’s good design. Just as one vocation is not more spiritual or sacred than another, the same goes for different kinds of business. We can glorify God through work and our vocations, wherever we are.

For more on this idea read here and for a biblical foundation for BAM read here.

 

2. Business as mission is part of a broader movement, but also has a unique and distinctive response to the world’s most pressing issues

For example, business as mission is part of the wider shift in the global church towards more integral (or holistic) models of mission that break down the dichotomy between evangelism and social responsibility. But it is also distinctive in that it emphasises for-profit solutions to mission challenges, rather than charitable or donor-driven mission models.

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The World is Open for Business

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by Jo Plummer

 

Bottom-line thinking

It is becoming more common for companies to plan for positive impact on ‘multiple bottom lines’. Rather than only measuring success as a positive number on the profit and loss statement—ie, the ‘financial bottom line’—businesses around the world are beginning to look for positive impact on social, environmental, and financial bottom lines. Social enterprises now aim to have a positive impact on multiple stakeholders—their employees, suppliers, the community, their customers, etc.—rather than focusing solely on returning financial rewards to shareholders. This ‘cutting-edge thinking’ is rediscovering God’s original design for business.

A business as mission (BAM) company is simply one that embraces all of this thinking about multiple bottom lines and multiple stakeholders. Crucially, it holds that God is the most important Stakeholder in the business, and that the purposes of the company should align with his purposes. Thus, a BAM company is one that thinks about how the whole strategy for the business—and the business model itself—can intentionally integrate mission.

BAM company owners start their businesses for a wide variety of reasons, including: to fight the evils of human trafficking, accelerate the task of reaching the remaining unreached peoples with the gospel, and tackle the problems of social injustice, environmental degradation, and dire poverty, to name a few. Annie started her business in Asia to provide alternative employment for exploited women, Anne started hers in Northern Europe to create jobs and connect with disaffected youth, and Mary started hers in the Middle East to more effectively share the gospel in one of the least-reached nations on earth.

The world is open for business

God has mandated humankind to be good stewards of Creation, to create resources for the good of society, to love God first and then love our neighbor, and to take the gospel to the ends of the earth. Thus, a business as mission company includes spiritual transformation as a measure of business success, alongside social, environmental, and economic concerns—and has a special concern for the poor, marginalized, and unreached peoples. Business as Mission is:

  • Profitable and sustainable businesses;
  • Intentional about kingdom of God purpose and impact on people and nations;
  • Focused on holistic transformation and the multiple bottom lines of economic, social, environmental, and spiritual outcomes;
  • Concerned about the world’s poorest and least-evangelized peoples. 

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Business as Mission and the Global Workplace

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by Jo Plummer

 

Introduction

Dallas Willard once said that, ‘Business is a primary moving force of the love of God in human history.’[1] Business, done well, is glorifying to God and has enormous potential to do good. Business has an innate God-given power to create dignified jobs, to multiply resources, to provide for families and communities and to push forward innovation and development in human society.

In the global marketplace today, we have an enormous opportunity to leverage this God-given potential of business to address some of the world’s most pressing spiritual, social, environmental, and economic issues. This is ‘business as mission’—a movement of business professionals using the gifts of entrepreneurship and good management to bring creative and long-term, sustainable solutions to global challenges. This movement of business people is growing worldwide; they are serving God in the marketplace and intentionally shaping their businesses for God’s glory, the gospel, and the common good. Business professionals are using their skills to serve people, make a profit, be good stewards of the planet, and align with God’s purposes; they are taking the whole gospel to the ends of the earth.

This paper aims to encourage businesswomen and men—whether entrepreneurs, managers, business professionals, or technical experts—that their gifts, experience, and capacity is a much-needed resource in global mission. In addition, it will exhort church and mission leaders to affirm and equip the business people in their networks and congregations so that they can effectively respond to the challenges in the global workplace today.

God gives us the ability to produce wealth

In Deuteronomy 8 we read that it is God who gives us the ability to produce wealth. He provides abundant natural resources so that we can use our creativity, talents, and hard work to provide for ourselves and innovate for society. Business processes naturally generate wealth and resources; companies are able to create good products and services for the benefit of communities. Business pushes forward innovation, helping societies develop; enterprises bring in new technologies, skills, and training to communities. Business, done well—not forgetting the Lord our God (Deut 8:11)—is glorifying to him.  Read more