by Michael Thiessen
Capitalism – for all of the wealth and prosperity that comes with it – has many flaws. One flaw, however, is often overlooked. Capitalism causes us to stamp out uniqueness and to treat everyone as if they were exactly the same. The industrial revolution of the 18th and 19th centuries led into the mass market revolution of the 20th century, which led us to where we are today, in the 21st century.
Along the way these revolutions significantly changed how we operate our businesses and how we treat our customers. Over time we have been trained to view other human beings as faceless numbers on a spreadsheet. In this way it has robbed us of our ability to serve each other’s unique needs. It has made it more difficult for us to love and serve our customers as individuals. But this trend is reversing. Now we have a lot more ability to serve each person’s specific needs and treat them like a fellow human, while still running a successful business.
The Mass Market and Taylorism
The mass market has profoundly shaped our society – not just by creating wealth and boosting productivity, but by changing how we think. It all started with a man named Frederick Winslow Taylor, whose ideas on what he called Scientific Management paved the way for the mass market. His innovation was simple – to apply engineering practices to the business itself. Read more