What are the most important questions to ask myself when evaluating a business opportunity?
When I first heard this question my reflex response from 30 years experience of running a business was… When will I get my investment back, what is the percentage return on investment and what is the risk?!
My more considered response is to ask three initial questions. There are obviously many other issues but these are those I consider the most significant:
First Question – What is the purpose of this business and what is my real motivation for taking on this opportunity to build a business?
I would ask myself, what am I really focused on – my vision, mission and strategy to bless the nations. I would consider the eternal rather than short-term goals for the business and would seek to discover how the business could sustain itself having once outgrown me and my start up team. Read more