The Real Finish Line: Maximising Missional Potential

How do you know your BAM project is achieving all it can for the Kingdom of God?

This is a challenging questions to answer for many leaders of BAM projects.  Often at a loss as how to measure anything spiritual, it leads to those nebulous statements such as: ‘Jesus is the centre of everything we do’ when questioned.

But it doesn’t have to be nebulous.

It IS possible to measure the progress towards your spiritual goals, but in order to do that you need to know what the target is.

Key Concept – Missional Potential

Not all BAM projects are able to impact for the Kingdom at the same level.  When we opened a data entry company that had Christian employees working for Christian customers, we realised that this was a very limited ‘fishing pool’ from which we were able to impact the Kingdom through evangelism.  The enterprise just didn’t ‘touch’ many people who were not already Christian.

As a response, we opened a bakery in a much busier part of town.  The bakery, by way of the nature of its business model, had many more interactions with people ‘far from God’ and so had much more potential for reaching people for Christ.

Is it fair to expect the data entry business to achieve the same level of spiritual fruit as the bakery?  We think not.  So what is the standard we are measuring the projects by?

The answer?  Each project needs to maximise its missional potential.

The Real Finish Line

By evaluating what the full missional potential is for your project, you now have a target to shoot for.  A finish line to work towards.

If we simplify the missional discussion to evangelism only, then the maximum missional potential for the data entry project is understandably far smaller than that of the bakery.  At the data entry project, we could potentially reach our suppliers (people who provided and fixed our computers for example), but our customers and staff were already Christians.  We would need to look for other areas to impact for the Kingdom of God.  Perhaps introducing discipleship for the staff that they could take home, and maybe evangelism training for them to use within their communities outside of work.

The bakery, however, was in a different league of missional potential.  Almost every interaction was with someone far from God.  We were based in an impoverished community, and both our staff and workers were not Jesus followers.  So considering what our outreach goals could be would need to be much more ambitious if we were going to maximise the missional potential of the bakery.

Are Quantifiable Targets Possible?

The idea of maximising your missional potential may be intuitively easy to understand, but how do you lead an organisation to targets without something quantifiable?  This may be a primary reason why BAM projects tend to shy away from measuring themselves in terms of spiritual fruitfulness:  They do not feel equipped to know how to measure what feels like a God ordained process.

We agree that people coming to Jesus is a God ordained process. At the same time, we feel it is possible to measure the project’s effort of effective exposure (EEE) to the gospel.

Our experience both doing effective outreach ourselves, and also comparing notes with some of the best in the world who do it, is that there are steps that lead to effective evangelism that can measured, and this is where quantifiable goals can be created.

For instance if you use the Four Missional Milestones referenced in the A Case Study – Applying Outreach In Business, it is possible to do analysis on the potential of your project to reach each milestone, and set realistic goals of applying the techniques necessary to reach those milestones through your project.

Application

For example, the first milestone is Connect, with a goal to get to the second milestone Share.  Your first step may be to analyse all the potential people your business touches that might be far from God.  From there you then analyse how many of those interactions are potential for EEE.  You then can set a target for 1) training your Christian team members with the skills for EEE, 2) measuring their performance of achieving EEE in Connect to Share.

Ultimately, you can measure numerically how much of your missional potential you are realising in reaching Connect, and the how many of those reached in the Connect phase are getting to the next milestone Share.  From there, you measure how many are moving from Share to the next milestone Gather and on and on.  You have now quantified your missional potential and are setting SMART goals that help you understand how much of that potential you are realising.

Conclusion

Understanding your project’s maximum missional potential can be a key step in achieving the Spiritual Bottom Line your project exists to fulfil. It allows you to set realistic goals for your team, and measure outcomes that can then be relayed back to investors, supporters or other key stakeholders who are supporting the project in order to see God glorified through the project.

It also helps to prevent you from going red-faced when asked what you are achieving for the Kingdom as you tell the questioner that ‘Jesus is the centre of everything we do’.

 

Article first published on the Business and Mission website, reposted with kind permission.

Business and Mission.org is a network of leaders each with decades of international entrepreneurial experience, but also comparable experience in effective outreach. The network was founded by Colin Crawley. Colin served for 8 years as the CEO of a UK missions agency based out of central London and prior to that served as the Executive Director for a California based global Business as Mission group for 5 years. Colin has a global background having lived in Hong Kong, the US, South Africa, and the United Kingdom. He enjoys meeting and learning from other leaders from all over the world who are passionate about seeing God’s Kingdom come.

 

 

Three Practical Steps to Experiencing the Spiritual Potential of Your Business

by Dave Kahle

Almost every Christian businessperson has a sense that there is potential in their businesses or professions to make a greater impact for the Kingdom. Unfortunately, the idea is often too vague and unformed in our minds, and therefore seems overwhelming. With no direction from the local congregation, and all the noise surrounding us from the purveyors of worldly wisdom, it’s no wonder we’re confused.

Here are three specific steps that every Christian businessperson and professional can implement to tip the edge of their basket a bit and allow more of their light to shine in the marketplaces that they inhabit.

1.  Embed prayer more deeply into your routines

When God told us to bring everything to him in prayer, he meant exactly that.

Do not be anxious about anything, but in everything, by prayer and petition, with thanksgiving, present your requests to God.  And the Peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus. Philippians 4:6

For many of us, the notion of praying, in depth and detail, for every aspect of our business or professional lives is a novel idea. But it is exactly what we are commanded to do. A business is rich with the fodder through which God loves to engage with us. Think of the thousands of decisions that could be informed by a nudge from the Lord:

  • Employee issues – who to hire, who to promote, to whom to give raises, how much and when, who to train, who to discipline, who to encourage, who to terminate.  Just this category alone can keep us on our knees for hours.
  • Customer issues – who to pursue, who to withdraw from, for whom to make concessions, how aggressively to pursue late payments, how close to get to whom, etc.
  • Financial issues – what to charge, should you borrow, how much and from whom, should you sign a lease, etc.
  • Vendor issues – who to buy from, who to pay, who to nurture, who to hold at arm’s length, how much of what to buy.
  • Personal time and priority management – there are a thousand things to do, but not all of them should be done.  How do we effectively allocate and focus our time and energy?

I could go on and on, but you understand the point. Being a responsible person in a business puts you in the middle of thousands of decisions. It’s like playing racquet ball against three people at once – balls are flying at you from every direction, and you must successfully manage them.

The overwhelming challenge of the marketplace these days just naturally drives the committed Christian to prayer. The challenge is to take what is a natural impulse and turn it into a habitual, dedicated routine. Here’s the way some have done that:

a.  Begin each day, on the job, with a dedicated prayer time.

This means you dedicate the first 15 – 30 minutes of your workday to a conversation with God about the challenges of the day.

You may want to walk the floor, greet each employee and see if there is anything for which you can pray for that person.

Or, you may want to take your calendar for the day, note the decisions you’ll need to make, and make that the focus of your prayer.

b.  Find someone else to regularly pray with you at least once a week.

Make it a regularly scheduled event. Certainly, there are some Christians in your organization or sphere of influence who would be eager to pray with you for the business that provides their livelihood.

You may want to make this prayer opportunity available to everyone, and welcome all participants, or you may want to seek out and enlist one or more special people. For years, my customer service manager and I met in my office, early every Monday morning, 20 minutes before the workday began, and lifted up the week’s events to the Lord.

c.  Gather a prayer team, who will commit to praying for the business at least once a week.

Provide them with a weekly list of challenges and upcoming decisions.

Once you commit to this, the members of the prayer team will eventually appear. I have a group of about eight people who have committed to pray for the business on one day each week. I send them a prayer list every Saturday morning, with the expectation that they are lifting my issues up to the Lord. This process of compiling the weekly list keeps me focused on the most important things, forces me to commit to them on paper, and gives me the confidence to know that prayer surrounds all the major decisions and events in the business.

While prayer is an instinctive response to the overwhelming world will live in, by formalizing it and making it a part of your business routines, you move to a higher level of communication with God than if you leave it to the impulses of the moment.

2.  Rewrite your foundational documents, acknowledging God in them

We’ve all heard about the value of creating a vision, mission and values statement for the business or our profession. I suspect that most Christian businesses have such a set of documents. What is often missing, however, is a written, formal acknowledgement of God’s involvement with the business.

Whoever acknowledges me before others, I will also acknowledge before my Father in heaven. But whoever disowns me before others, I will disown before my Father in heaven. Matthew 10:32, 33

There is a sense of humility and confidence that comes from the act of acknowledging God’s ownership of the business. The fact that you are in the position you are in whether it be ownership, executive position, sales responsibility, or professional practice, the truth is that you were put there by God’s involvement in your life.

When you acknowledge that, in writing, you take a stand and make a commitment. Everyone who reads those documents, whether they be a part of every new employee orientation, the information pack you give to prospective employers, your website, or posted on the lunchroom wall, will know exactly where you stand.

That requires a bit of humility on your part. By acknowledging God’s ownership and involvement in the business, you naturally give him the credit for whatever success that business has, instead of yourself.

But there is also a sense of freedom and confidence that comes with that. If God is for you, who can be against you?

So, make the issue of the exact wording of these documents a matter for the prayer and prayer team, and then craft the words that seem best to you and inspired by God into your foundational documents.

3.  Work diligently at creating a Christian business culture

Wikipedia defines corporate culture this way:

Organizational culture encompasses values and behaviors that contribute to the unique social and psychological environment of a business. The organizational culture influences the way people interact, the context within which knowledge is created, the resistance they will have towards certain changes, and ultimately the way they share (or the way they do not share) knowledge. Organizational culture represents the collective values, beliefs and principles of organizational members and is a product of factors such as history, product, market, technology, strategy, type of employees, management style, and national culture; culture includes the organization’s vision, values, norms, systems, symbols, language, assumptions, environment, location, beliefs and habits.

For the Christian businessperson, the culture of the organization is where the values, attitudes, and behaviors of the principals ooze out into the organization and ultimately influence everyone’s behavior. The principals set the standard.  Culture, when done well, proceeds from the top down.

Here’s a simple approach to get you started. Use this phrase often, “Because I’m a Christian, we are going to…”

This should come as no surprise to anyone, as they already know you are a Christian organization (see #2 above). This language, then, makes the connection between your beliefs and your expectation for everyone’s actions. It gives the glory to God, and when done sincerely and repetitively, will move the company’s attitudes, beliefs and actions to a place that will shine your light more brightly.

  

This article is adapted from a post first published on the Biblical Business blog here.

Dave KahleDave Kahle has been a Bible teacher, elder, house church leader, short-term missionary and Christian executive roundtable leader. For 30 years, he has been an authority on sales and sales systems, having spoken in 47 states and eleven countries. He has authored 13 books, including The Good Book on Business. Sign up for his weekly messages here.

More from Dave at: www.davekahle.com and www.thebiblicalbusiness.com.

 

Book - Good Book on Business

Have you ever thought your business was meant to be much more than just a means to make money?

Biblical businesses are God’s first choice as the means to bless mankind, build character, and develop faith.  They hold the solution for much of what ails our economy and our culture.

Join Dave Kahle as he explores what the Bible has to say about businesses and your role in leading a kingdom oriented business.  You’ll uncover Biblical truths that you may have never seen before. Your views on business will never be the same.

Find your place in the movement and unlock the full potential of your business. 

Buy The Good Book on Business on Amazon

 

 

 

 

Photo by Rodion Kutsaev on Unsplash

 

60+ BAM Job Opportunities Around the World

Each quarter we post an updated list of BAM Job Opportunities on The BAM Review. Welcome to the December 2019 edition.

Various Positions – IT Company in North India

Envision yourself as part of a team built on the foundation of servant leadership, where we intentionally support each other in growth as individuals and a company. Since 2001, we have been working in India providing businesses in the West affordable and quality IT resources to keep their companies growing, while creating local jobs that build team direction and personal growth.  We’d love for you to bring your skills and leadership to our team, accelerating our growth so that we can impact more lives globally.

Business Development: Acts as the lungs of our business, working strategically to qualify and turn prospects into long term clients. This person works from their home office (or co-working space) closing deals that will be delivered by our software teams in India. Download job description| Apply Online

Account Manager: Grows trustful relationship with our clients in order to create multi-project, mutually fruitful relationships. Focuses on staging the projects and coaching the delivery team toward success in our offices in India. Download job description | Apply Online

Technologist in India: Works closely with our development and testing teams in India to encourage continuous learning and quality products via strategic processes. Download job description | Apply Online

College Student Intern in India: Soaks up an immersive multicultural experience along with the most practical real-life education on the market—all while creating value and becoming an integral part of our team. Download job description | Apply Online

Gap Year Internship in India: Acts as a Jack-of-all-Trades by flexibly taking on different responsibilities and projects throughout the entire company, providing real value while also gaining multicultural experience in the many different components of business. Download job description | Apply Online

 

Early Childhood Pre-school Teacher – Alabaster Project in West Africa

Alabaster Project is a Christian mission organization currently established in three countries. It is located and works among the unreached people groups of West and North Africa. One of it’s strategies is to use education as a springboard to sharing the gospel and discipleship opportunities. We have a teaching opportunity available for an early childhood education (Pre-school) practitioner. This opportunity is available on a short term (3 months) or long term (multiple years) basis. Those interested please contact us by email for further details. Contact Email

 

Internships – Various BAM Companies

OPEN is looking for interns for between 6-12 weeks to work in BAM Companies in Africa, Middle East and all parts of Asia. 2020 Internships are available now! More information

 

Marketing and Sales Team Leader – Manufacturing Company in Nepal

We are an ethical cut-and-sew manufacturer based in Kathmandu, Nepal. Our mission is to provide world-class, ethical manufacturing that empowers marginalized people and survivors of exploitation to fresh starts and fulfilled lives. The job purpose will be to increase our sales by effectively leading the marketing and sales team to finding new contract sewing clients. As the marketing and sales team leader, you lead our marketing and sales efforts. You are an enthusiastic, motivated, and confident individual, passionate about results and growth. You can identify the right opportunities and enjoy connecting with potential clients. You can think strategically and manage a team, that includes a US business development manage, a local sales coordinator, and communications manager and help them be successful. Download Job Description 

 

Account Director – Software Development Company in Vietnam

We are an IT outsourcing company located in SE Asia and are currently looking to hire for various positions to join our growing team. We are looking for people who can also take an active role in discipling our staff and interns. Previous work experience is important but we are open to training and working with individuals if we feel that they have the right heart and personality fit for our company. The Account Director maintains and expands client relationship by ensuring projects are executed and delivered in a way that meets the customer’s needs and expectations. This position is also responsible for building strategic account plans and making sure these account objectives are met. Link to job description
Read more

How We Built Consistent, Committed Prayer into our Company

A classic from our ‘Ask a BAM Mentor‘ Archive

 

Dear BAM Mentor,

What prayer habits have you found helpful in your business? How have you experienced prayer and hearing direction from the Lord fitting alongside ‘normal’ business practices and hearing from advisors and others?

~ Exploring Prayer

Dear Exploring,

Whatever we attempt for God has to be in accordance with His will and be blessed by Him if we are to see genuine success (in the heavenly definition of success). This is true for every venture, whether operated under the auspices of a local church, a Christian organisation or an overtly commercial business venture. In fact, because of the pressures and expectations that the world brings to bear on business ventures, it is all the more important to ensure close communion and communication with God. Whatever this may mean in practical terms, it has to include prayer.

The most obvious biblical instruction about how we should pray is Jesus’ introduction to His model prayer – that which most people refer to as the Lord’s Prayer – as recorded in Matthew 6. What these instructions boil down to is: keep it sincere, keep it personal (you and God) and keep it short and to the point. How this operates in practice will vary according to local circumstances. Our own experience was developed over a short time but then served the business well for many years – but not without some hiccups along the way, it may be added. Read more