The answer is always the same… “We need marketplace access.” We work with Freedom Businesses – companies that have a focus on combatting slavery and human-trafficking. This answer is often given in response to the question, “What do you need most as a Freedom Business?” Marketplace access is a consistent, ongoing need for all companies, Freedom Businesses and BAM companies are no different.
What this question does not take into account is whether that market access is for retail, wholesale, white labelling, production only, or any other creative way to enter the general market. What we have found is that marketplace access is really a coded way to say, “We need money and therefore we need sales.”
The reality is that Freedom Businesses do need a market: real markets that are based on quality products and not just the marketing of the brand’s story or relying on ‘sympathy purchases’. While it is important to relay that story with dignity and deep purpose, the story should not take the lead over the product. The product needs to be able to stand on its own merit, with a real market, if the business is to truly succeed. Read more