by Mick Bates
Jim Collins, the late Peter Drucker and Michael Porter are near household names in the business world. What do they have in common? They are academics who have impacted the efficiency and effectiveness of organizations around the world. Yes, their work also influences BAM organizations, but what if there was a cadre of academics who focused on helping BAM companies be all they can be in transforming economies, being social change agents, bringing the gospel to a world in need and helping the planet?
Academics interested in BAM are out there, but the challenge at hand is to bring them together in a way that creates critical mass. You might say this sounds good, by why does it matter?
How Academics Add Value to BAM
Academics, just as those mentioned above, are uniquely positioned to add value to the BAM movement, specifically in the areas of research, practitioner support and student engagement. Their ability to apply disciplined research techniques to BAM problems gives reliable and valid data that goes beyond the “gut-feel” of the BAM practitioners to what is really happening in the BAM space. The broad perspectives and experiences of the BAM academic can bring effective training, best practices and education to BAMers and their constituencies thereby providing an immediate boost to business productivity and evangelism effectiveness. BAM academics, by virtue of their classrooms, are also principal seed-planters for the next generation of possible BAMers. It is the academic who generally drives the engagement of students with the concept of BAM, practitioners in the field, and doors to experiences with people groups around the world. The academic with an orientation toward BAM, can be a focal point for real-time added value. An academic network with collaborative partnerships with BAM practitioners can be a driver, an “engine,” if you like, for future impact.
Barriers to Entry
You might say this sounds great, but why have we not seen more academics involved in BAM? The challenge with any start-up or movement is often overcoming the barriers to entry. For the academic with a heart toward BAM, this is particularly relevant. For instance, the faith element of BAM causes friction for the business academic who has responsibilities to publish in their area of discipline. There are very few publishing outlets for business academics that recognize the role of faith in business success. Consequently, researching and writing about BAM may create limitations in the academic’s ability to be published. If the BAM movement wants more legitimate research, it must help in creating publishing opportunities for academics.
A somewhat related barrier is that much of the BAM activity is in areas of the world where security is a concern. This inhibits communication, the willingness of people to offer specific information, and the danger of publishing stories. This is becoming a bigger issue as social media makes it easier to “out” people doing BAM work.
Finally, the individualistic nature of the academic pulls against the need to come together, share and collaborate. These barriers seem formidable, but they also create opportunities.
Opportunities at Hand
Opportunity for the BAM movement and interested academics is encapsulated with the posture that the sum of the parts is greater than the whole. God inspires and empowers individuals, but it is relationship in community that brings change. Getting BAM practitioners, academics and others working together is the opportunity at hand. This can occur in joint research and other collaboration activities, for example, engaging students in cross-institutional projects or trips, or faculty working together in consulting engagements to maximize value for the BAM practitioner. For instance, how cool would it be to have students and faculty from different institutions working together on a research or consulting project? Then, the faculty members could present their results together at a BAM conference or other academic forum. The BAM practitioner, students and academics achieve wins all around.
There are pockets of these types of academic collaborations occurring in isolated instances, but how can we catalyze these into beneficial community experiences? One way is to become involved in the BAM Academics network.
Invitation to Connect
BAM Academics is a group of higher education professionals dedicated to the promotion and support of the Business as Mission movement. The group accomplishes this in their daily activities in colleges and universities around the world with special emphasis on BAM-oriented research agendas and BAM practitioner support. The goal of the group is to foster closer ties between academics, to generate momentum in areas of common interest, and ultimately, to bring value to the global BAM movement.
Additionally, the Academics Track at the annual BAM Conference USA and the upcoming BAM Global Congress 2020 are an excellent way to meet, engage and collaborate. Not only do participants receive valuable information and new ideas, the relationships formed here often lead to unexpected scholarly, student engagement and consulting opportunities.
I invite BAM practitioners and others to connect with academics to share needs, hopes and desires as they relate to productivity, employment/internships and empowering the movement. You can start the conversation via email to email@example.com where you will be connected with potential resources.
Request for Proposals
The BAM Global Congress will be held in Jomtien, Thailand from 29 April to 3 May 2020. It is anticipated there will be over 1,000 people from all over the world in attendance.
As part of Academics Track for the Congress, the BAM Academics network is soliciting proposals for presenting papers, briefings on academic work in support of BAM, or relevant discussion panels. Each session of 20-30 minutes will bring valuable information to academics, practitioners and supporters of BAM. To make a proposal for consideration, please follow this link, BAM Global Congress Proposal Submission, and enter the requested information no later than 31 December 2019. Offers to present will be made no later than 30 January 2020.
As you consider about how you might contribute to the BAM Academics track, I encourage you to think in terms of Boyer’s Scholarship Model that addresses the scholarship of Discovery, Integration, Application, and Teaching and Learning. This model provides more flexibility and value points for academics to contribute to BAM in a variety of ways. Regardless, if you have engaged with BAM in an “academic” way, please submit a proposal. We all learn from each other.
Whether you present or not, I encourage you to consider attending this important global conference. I guarantee you will come away with some new ideas, new friends and inspired. Finally, please do not hesitate to forward this information to likeminded people in academia and do not hesitate to contact me if I may be of service in any way.
Finally, the late Peter Drucker once posited that management was a liberal art, “’liberal’ because it deals with the fundamentals of knowledge, self-knowledge, wisdom and leadership: ‘art’ because it is also concerned with practice and application” (Drucker, 2001, p. 13). I believe we can extrapolate these thoughts to a similar recognition of BAM and its quadruple bottom-line by academia. I hope to see you at the BAM Global Congress in 2020.
Drucker, P. (2001). The essential Drucker. New York, NY: HarperCollins Publishers, Inc.
This month on The BAM Review blog, we are focusing on the four major constituencies within the BAM community: Business, Academia, Church and Agencies.
Join us at the BAM Global Congress, the ‘one stop shop’ for the global business as mission movement. The Congress is open to everyone interested and only happens every seven years, so don’t miss this chance to connect with BAM leaders from every continent! Find out more information about the Congress here.
The BAM Global Congress in April next year will reflect the four major constituencies of BAM, including:
- An Academic Track
- A Church Track
- An Agency Track
Plus, Business topics and sub-tracks of all kinds:
- BAM stories and cases
- BAM planning and start-up
- BAM operations
- BAM incubation and investment
- Practical integration of business and missional objectives
- Industry-specific Roundtables
- The application of BAM to tackling human trafficking and poverty
- The application of BAM to taking the gospel to the unreached
- And many more.
Mick Bates has developed a passion for imbuing the spirit of innovation and entrepreneurship in others. He has spent the last 14 years in higher education, primarily as the Founding Program Chair and Associate Professor for Business Administration at Life Pacific College, and currently Associate Professor of Marketing at Taylor University. Prior to that, Mick spent 20 years in business in call center technology start-ups.