Read our short introduction to business as mission:
Business is a God-given vocation and institution in society, with the potential to bring multiple benefits to people, communities and nations. Business as mission intentionally leverages this intrinsic power of business to address spiritual needs, hand in hand with social, economic and environmental needs.
Business as mission is demonstrating what the Kingdom of God is like in the context of business – and as we do so, engaging with the world’s more pressing social, economic, environmental and spiritual issues.
There is a growing consensus around this idea, although other terms are also used for the same concept. Many prefer alternative terms such as: Kingdom business, missional entrepreneurship, transformational business, missional business or business for transformation (B4T), among others. Business as mission, or BAM, is just one widely used term in the English language, other terms have developed in other languages. Read more