Lessons From the Edge: Living the Gospel Among Unreached People

Insights from a BAM Practitioner 

This BAM Practitioner has been in business in Asia for 16 years.

Meet your people every day
Your business has to bring you into contact with people. I think this really is the most important thing. If we view the challenge of missions as “how to get a believer together with an unbeliever” then this has to be absolutely central to any BAM model. Access to people is not the end goal, but it means we are able to show the Kingdom and share the King with people. If a business opportunity or role comes up that doesn’t help us be with our people, then we don’t pursue it. It’s surprising how simple, yet easy to miss this can be.

Be respected
That sounds simple, but it’s not so easy in practice! Our lives must be credible to people. Our business must be respectable. Think about what you can do that will make sense to people, what roles or actions will bring understanding and respect. I had a supplier who was supposed to deliver goods, but was late. I had to cut the payment because he was late, and after a long conversation about it, he told me he was going to take me to court. After two weeks he comes back and says, “Well I went to the court and they all told me that you wouldn’t cheat me, so they sent me away.” That place of respectability that we can have in business can be a powerful place to convey the message of the gospel!

Express the Kingdom
We are showing people around the Kingdom, but we also need a safe place where a verbal expression of the gospel can happen. It’s got to be part of what you do. Providing a way for that may change your business model. We’ve changed the way we do production so that clusters of women can do certain jobs in groups in their homes. This is good for productivity, but also for opportunities to share biblical ideas, our stories, and Jesus in countless moments where our Christian staff are sitting with the women and children. This happens in other contexts with the men as well.

Read the full interview with this practitioner


More Fruitful Practices for BAM and Church Planting

Although BAM companies integrating church planting strategies tend to be very diverse, there are some common fruitful practices. Read the first 7 practices in Part 1 here. Part 2, more fruitful practices for BAM and church planting:

8. Prayer

Incorporate prayer right from the start.

Prayer is one of the cornerstones of church planting and BAM. Some of the businesses incorporate prayer in their meetings with key staff, while most pray for their business, and their business decisions on a regular basis. Most BAMers regularly pray for their staff and sometimes have opportunities to pray with their employees individually. Most people respond to and welcome prayer for themselves and family members, especially at times of distress and trouble. Often BAM practitioners develop a reputation as a man or woman of prayer and have people seek them out because of answers to prayer. In one company, a business owner prayed for healing of a sick woman, who had tried many other options, and she was healed. This gave the owner a chance to talk about spiritual ideas and a church was started as a result.    Read more

7 Fruitful Practices for BAM and Church Planting

BAM companies are usually very diverse, each business with its own unique features. However, through research into real experiences of BAM and Church Planting, some shared commonalities emerged in the following fruitful practices:

1. Contact

Make sure that the business provides regular contact with the focus people.

Intentionally create a business that provides regular contact with those with whom you are hoping to share the gospel – whether they are employees, customers, suppliers or others. A bakery business owner estimates that they have a chance to meet an average of 100 people a day. Christ can be made known to staff, suppliers, and customers through business activities. One employer who hires local women who come from difficult home lives seeks to help those women achieve a greater quality of life. Another BAM company provides business opportunities and income for local Christian leaders, encouraging them to stay and carry on the church planting work rather than moving away for employment to support their families. An agricultural business enables local Christians to do church planting work by training them in an egg production business. In this model they also help the trainees set up the businesses which provides contacts for them, as well as an income. This agriculture business also provides church planting training to the locals as part of their strategy.

Although the business is usually the context in which contacts are made and relationships started, several BAM practitioners (BAMers) mentioned that conversations about spiritual matters typically take place outside of the workplace. However, in other cases BAMers reported that these conversations start naturally through a shared work environment. Read more