by Chris Cloud
Since there are many excellent articles on Vision Casting out there, I have decided to come at this from a different angle. My question is: Where is a vision likely to fall off the rails? I’d argue that most individuals, and most organizations, are not guided by a clear vision.
I have been a part of a few organizations that nailed it, and a few that could have achieved so much more if they had a clear vision and steered towards it. I’ve also consulted with dozens of companies regarding their brand and strategy, and inevitably vision comes up as one of the most powerful elements of growth and impact.
Without a vision, the people perish. – Proverbs 29:18
Here are some simple observations on where a vision commonly goes off the rails, and what to do about it. Note: I believe a clear vision is just as transformative, and sadly, just as rare for an individual as it is for a group or organization. So even if you aren’t leading a company, this is for you.
Where do Visions Fail?
Lack of Clarity: “What exactly is our vision?” It’s either too complicated, or it’s too ambiguous. Keep it simple enough for a 4th grader to understand. Poor vision: “we’re going to be big and successful one day”. What does that even mean? Strong vision, “We’re going to put all of the world’s information online.” (Google’s vision). It’s clear. It’s stupid simple, though it’s not easy by any stretch. It’s ambitious, almost pretentious, but it’s compelling. It conjures up visceral imagery. The old explorers were great at this. For example, Ernest Shackleton’s vision was, “To accomplish the first crossing of the Antarctic continent.” Read more