Dan Wiebe grew up in a farming family and started his own poultry business in 1970. With decades of experience behind him, he has more recently connected with the business as mission community and become a mentor to others. We asked him to share a little about his story and some of his advice for those doing BAM in the agriculture sector.
Dan, could you share a bit about your own experience in the agriculture sector, about your own background and how your family business grew?
I grew up in a family agri-business as the youngest of 7 children. My father, a second generation Canadian, had taken Teachers Training in the 1920s and by 1940 retired from teaching to manage his farm in the prairies of Manitoba, Canada. In 1949 he moved our family to western Canada to begin intensive farming with poultry.
By 1970 I was ready to begin my own poultry operation with one chicken house and 10,000 chickens. This was a time when poultry became the consumer’s more popular choice over beef. Not only was the market expanding rapidly because chicken was a healthy alternative to red meat, but the cost of producing chicken dropped significantly as scientific improvements were introduced in nutrition and selective breeding to bring chickens to market much faster. The use of hormones in chicken production has never been legal in North America so chicken is still the safest and healthiest meat available to consumers.
I grew up observing in our own family business ways to involve all segments of a farming enterprise with the support industry in order to produce a better quality and more efficient end product. I used these lessons to integrate my own farming operation into the only fully vertically integrated chicken farm in Canada, from farm to plate. Read more