How to Develop a Vision and Goals for Your BAM Company

We asked our team of BAM experts to give some practical advice for BAM practitioners in the beginning stages of business planning. For this post we asked them to share ideas about developing goals and vision.

Mats Tunehag, Larry Sharp and Garry all actively mentor frontline BAM companies – as well as teach and write on BAM. Read more about them below.

What advice would you give a new BAMer about developing a vision and mission plus goals/objectives for a company?

Larry Sharp
I am not so big on ‘vision’ initially (though it ultimately is important) but I am more interested in ‘opportunity’. Is there an opportunity to sell a product or provide a service? Is there an opportunity to reach a people group with discipleship? Is there an opportunity to transform a community? I would start there and when answers emerge, a vision and purpose should be articulated – and from there some goals for reaching the vision.  Then I would bounce my ideas on the vision – purpose – goals continuum off of some experienced BAMers. I have had many long-time BAM practitioners tell me that they welcome people to “come and see” and ask questions.

Mats Tunehag
Remember that BAM, is not a technique. It is a worldview and a lifestyle. It is about following Jesus in the marketplace – to the ends of the earth – loving God and serving people through business.

BAM is not Christians just doing social enterprise. BAM always considers God as a stakeholder who has a vested interested in multiple bottom lines and multiple stakeholders. Read more

Integrating Spiritual Impact Through Company Values

Once a month, our panel of mentors answer your practical business questions. Send us your questions!


Dear BAM Mentor,

How and when do I go about my spiritual impact plan? Do I write this at the same time as my business plan? Any practical advice about writing an integrated plan?

~ Perplexed Planner

Dear Perplexed,

Unless the Lord builds the house, the builders labor in vain. Unless the Lord watches over the city, the guards stand watch in vain. In vain you rise early and stay up late, toiling for food to eat – for he grants sleep to those he loves. (Psalm 127:1-2 NIV)

I would be hesitant to create a separate plan that speaks to spiritual impact within my business, rather I would look at how every aspect of my business is structured and operated to provide the space for spiritual impact to occur. It’s my belief that corporate culture and how culture is articulated and modeled daily creates the opportunity for spiritual impact to occur within your organization. The Bible is clear in expressing that the world will know followers of Christ by our fruit – fruit is manifested through actions.

Integrating Spiritual Impact through Values

When you think of spiritual impact within your business you are really speaking to the culture of the environment and how culture is lived out daily between management, employees, customers and vendors. At the core of culture are the values which drive your organization. How those values are communicated within and without the organization establish the foundation for spiritual impact. Your values represent your philosphical views as well as well as your organizational priorities and sense of purpose. Your values will directly impact your mission, goals and objectives. What will be key is understanding and defining how these values integrate into the daily work life of your employees. Read more

How to Approach a Spiritual Impact Plan for Your Business

Once a month, our panel of mentors answer your practical business questions. Send us your questions!

Dear BAM Mentor,

How and when do I go about my spiritual impact plan? Do I write this at the same time as my business plan? Any practical advice about writing an integrated plan?

~ Perplexed Planner

Dear Perplexed,

A business plan is intended to help you work through the key issues you will face in running your business and should include all of the factors that have critical importance. It should addresses the design of the product, distribution, manufacture, finance, marketing, purchasing, and capitalization. It should also address how all of these business functions fit in to the work God is doing.

The spiritual impact of the business is one of the key objectives for a BAM business and as such it ought to be integrated in planning right from the beginning. Much like marketing or distribution, you can’t possibly have all the answers when you start to plan, and likely you won’t have many of the right questions either, but as you flesh out your vision of the business you and your partners will see questions that need to be answered which drive you to find answers.  And in finding those answers you will discover deeper questions. That’s the process that moves a good plan forward. Read more

How to Build a Gospel-Minded Business: A Guide Book

Book Review: From Concept to Scale

From Concept to Scale is a collaborative production out of Praxis Labs. The book information reads:

From Concept to Scale tackles the inevitable challenges every entrepreneur faces when bringing something new into the world. Starting with a Gospel-minded approach to organizational development, the authors examine the opportunities and common pitfalls leaders encounter in the areas of product development, financing, organizational culture, board development, partnerships, time management, and more

from concept to scale coverIn this book, authors Steve Graves, Dave Blanchard, and Josh Kwan have constructed a guide to lead entrepreneurs through practical steps – to go from an idea to a fully operational, sustaining, entity – in what they call a “Field Guide for Entrepreneurs”. A comprehensive and very practical guide this presents less like a book of rules and more like a ‘painter’s palette’, with suggested tools and techniques from which to draw from. While being accessible for the beginner, there is at times an assumption of readers previous experience. While terms are defined as they are introduced, a comprehensive glossary of terms and phrases would also have been helpful.

I found their step-by-step approach, with ‘learn by doing’ practical exercises, to be a great aide in reinforcing the ideas presented. There was a thorough run-through of issues to consider at each stage of organizational development, and each concept was illustrated by the Q&As and case studies that were integrated throughout. The first-hand experiences of mentors and practitioners brought to life what it is to go ‘From Concept to Scale’. Read more

4 Natural Tensions of the Pushed Together Model

We are exploring the integration of business and mission, and the tensions this integration can produce. In Part 1 I introduced two different models of connecting mission with business: ‘Hitched Together’ and ‘Pushed Together’. In Part 2 I unpacked some of the tensions that occur when you ‘Hitch Together’ business and mission. Here is more about ‘Pushed Together’ and the tensions that tend to arise with this model.

The ‘Pushed Together’ Model

Business as mission is where the goals and roles of business operations and missional life are aligned. The ‘ministry’ happens in the context of life in business and out of the activities of the business itself. Although it’s all ‘mission’, it is legitimate to consider different kinds of goals and impacts: commercial, social, environmental and spiritual – because we measure along multiple bottom lines. Specific activities will be focused on producing results for one or more of those bottom lines.
Pushed Together graphic 2
Those pushing the circles together will not, however, be immune to tension. Here are just a few of the kinds that will be encountered:
Read more

4 Tensions to Avoid of the Hitched Together Model

We are exploring the integration of business and mission, and the tensions this integration can produce. In Part 1 I introduced two different models of connecting mission with business: ‘Hitched Together’ and ‘Pushed Together’. Here is more about ‘Hitched Together’ and the tensions that tend to arise with this model.

The ‘Hitched Together’ Model

‘Hitched Together’ is when ministry goals/job description do not overlap very significantly with the business operation. For instance, you work in a business, but you do your primary ‘ministry’ work outside of office hours. Perhaps the business is a means to a particular end – you need it for a visa, or money, or access – but you don’t see it as the primary sphere where your missional goals and role is outworked.Hitched Together graphic
Some might say this isn’t really ‘business as mission’ because it is hardly integrated. They might call it ‘business for mission’ or ‘bivocational work’. There is nothing inherently wrong with being bivocational. For many people in ministry all over the world, it is the way they make life work. However, I would suggest there are some pitfalls to this model, especially in the context of cross-cultural work, and some natural tensions that arise, including: Read more

Hitched Together Versus Pushed Together: BAM Integration

Business as mission is all about the two I’s: Intention and Integration. In BAM we take the innate God-given potential of business to produce innovation, resource multiplication, job creation, community development, and so on, and intentionally leverage that power for ‘missional’ goals.

Business as mission is demonstrating what the Kingdom of God is like in the context of business – and as we do so, engaging with the world’s more pressing social, economic, environmental and spiritual issues.

A hallmark of a BAM company is the intentional layering business operations and mission together into an integrated whole. However, just because something is intentional, it doesn’t mean it is without tension. Practitioners share that when mission and business are layered together, there will inevitably be tensions of one sort of another. But what kind of tensions and how can they be resolved?

Not All Tension is Bad

Tension is not necessarily a bad thing. Forces that tear apart can also, when managed correctly, support great loads. BAM Mentor and, Peter Shaukat, neatly illustrates this point with a picture of the Golden Gate Bridge. Suspension bridges use the forces of tension to support the weight of the bridge across wide spans. Shaukat argues that because success in BAM is measured along multiple dimensions – including commercial returns, spiritual impact, expanding reach and long-term influence – that success in BAM is therefore is dependent on being able to effectively manage tension. Read more

Keeping Your Eye on the Ball: Resolving Business Tensions

by David Skews

Tensions tend to arise when we take our eye off the ball. We need to be constantly asking the questions, Why are we here? Why are we doing what we are doing?

Because we are in business and are employing business methods, it is easy to allow our motivations to become aligned with the world’s motivations, e.g. to make profit for its own sake or only increase shareholder value. There may be nothing inherently wrong with these goals but they do not reflect the primary aims of a BAM business. The focus should be on the benefits generated for people and for pleasing God, which then results in profits and shareholder value.  When our motivations become hijacked, our priorities become distorted and tensions arise, particularly between stakeholders.

Specific actions we have found to be valuable in combating these dangers include:

Clearly define the mission, vision, values and objectives

Spend time to ensure your mission, vision, values and objectives are all very clearly and precisely defined and documented. The idea is that when tensions, arguments or disagreements arise, these clearly defined statements become the arbiters against which differing views can be evaluated. For this reason, woolly definitions are worse than useless since they are open to being interpreted and reinterpreted in different ways to suit and support whatever arguments are being put forward. It is worthwhile revisiting these definitions on a fairly regular basis, first to tighten them up where they have been found wanting and secondly to keep them at the front of people’s minds and avoid them gathering dust on the shelf. Read more

7 BAMers Talk About Why Their Industry is Strategic

We’ve been taking an in depth look at BAM companies in the IT Industry in the last few weeks. Here’s what two BAM company owners said about how IT is strategic for business as mission:

The advantage of an IT company for a B4T is that programming is a skillset that transcends borders and language. Code is the same everywhere and can be used anywhere in the world, so in theory an IT company can be set up anywhere in the world as long as there is electricity and an internet connection. It is an industry that is and will continue to be in high demand.  – Yumi, IT, Vietnam

Technology has real implications for humankind, it can be used to enlighten the world and make it a better place, or it can destroy humanity. As Christian technologists we have the awesome opportunity to bring honor and Glory to God in all that we do. We are here to reflect His character in ourselves and in the technology we build. – Joseph, IT, India

BAM practitioners are in many different industries. Here are other BAMers sharing why they have found their particular business strategic: Read more

European Economic Summit Declaration

By Mats Tunehag

EES Declaration 2015How can we connect Sunday and Monday? How can our faith inform our actions in the marketplace? What are key building blocks in economics and business as we pursue a society built on justice and mercy?

These were key issues addressed by 175 people from 26 nations gathered at the European Economic Summit, EES, in Amsterdam in September 2014. Important observations and suggestions emerged through the pre-consultations, keynote addresses, small group discussions and prayer. These findings were summarized in the EES Declaration. Albeit a particular focus is on Europe, the lessons learned are valid and can be very valuable for other contexts as well. Read more