by Mike Baer
Funding for your new business is obviously crucial – no cash, no business. So let’s think about this from an investor’s perspective. What is it that interests him or her? What does he or she want to see? What questions answered?
Here’s what I’d be asking:
- What exactly is the product or service that you intend to sell? Don’t assume that I understand it. Make it simple for me.
- What is the market demand for this? Is it a cool idea, a “me too,” or is there a real demand? In other words, do people really need/want your product or service?
- Who will your competitors be? How is your idea better than and different from theirs?
This first set of questions is about your viability in the market place. Is this a real business? This second set of questions is about you. Can I count on you? Read more