6 Ways to Build Trust for Greater Impact

by Larry Sharp

In early 2016 I picked up a copy of the The Economist, entitled “The World in 2016”. An article on page 90 intrigued me entitled, “A Crisis of Trust” by Richard Eldelman.1 Mr. Edelman maintains that “trust – or, often, the lack of it – is one of the central issues of our time”. He may be right.

The Edelman Trust Barometer has been tracking trust issues for fifteen years, particularly between countries in the categories of government, business, technology, media, and NGOs. Technology is the most trusted sector and government is the least trusted institution worldwide. While trust in business is recovering, trust in CEOs has declined by ten points since 2011.

A recent Maritz poll2 indicates that only seven percent of workers strongly agree that they trust their senior leaders to look out for their best interest. John Blanchard’s research demonstrates that 59% of respondents indicated they had left an organization due to trust issues, citing lack of communication and dishonesty as key contributing factors.3 Clearly everywhere and in every sector, trust is at a tipping point.

All of this got me thinking about missional business startups. Certainly trust is fragile – in all aspects of life, and also in business. It is imperative for clients, customers, employees and team members to trust the owner because it is often easier to mistrust than to trust. What can a business owner do to develop high levels of trust?

The simplest understanding of trust is that it centers in competence and character. If owners and managers are competent in their knowledge, practice, and in getting things done; and they are persons of integrity, reliability and promise, they are probably a person of trust.

Perhaps the following concrete actions will go a long way to building trust in the business environment.

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Second in Command

by Larry Sharp

Business as Mission (BAM) narratives oftentimes focus on the founder or the entrepreneur credited with the initial startup leadership; and rightly so; but sometimes the real reason for success may rest with the #2 or #3 person. Sometimes key success factors can be traced to the “second in command”.

Since graduating with a business degree in 1968, I have had more than one opportunity to lead an organization both in Brazil and in Pennsylvania, but most of my life in management has been as the #2 guy – in Alaska managing a fish plant; in Brazil; and as VP of operations and business partnerships for Crossworld for 19 years. What is positive about being second in command?

  1. Flexibility in use of abilities.

My years as the second guy gave me an opportunity to maximize my skills, giftedness and interests. Oftentimes the CEO is required to do things because of his/her position which are not aligned with skills and interests. I observed my bosses consumed with fund raising, capital development, spontaneous thinking, or public speaking, all of which were not appealing to me. The scriptures are clear that God creates all people differently and when it comes to a Kingdom business, employees contribute best when in positions that maximize their God-given wiring and experiences.1

  1. Influence on specialized audiences.

Mike Baer in his book 2IC: Business as Mission for the Rest of Us, uses the Biblical characters of Daniel and Joseph to demonstrate that what they accomplished relative to God’s purposes and influencing people was highly correlated with their positions as the number two guy. I was very grateful for the opportunities to influence individual employees while managing a fish processing plant because I wasn’t on the phone all day or up in the office. Similarly, while supervising a home mission office I was able to develop people, solve problems and make strategic plans – something that was less true for my boss, the CEO.

  1. Identification with regular employees.

While it is true that those who are second in command do have influence and authority, there is a certain advantage with not being the top dog. People tend to look at you also as having a boss and can identify with you and that gives you respect and identity with many. In more than one situation, I found it acceptable to participate in “community work day” with everyone else, while it was less likely that the President, my boss, could get so involved with mundane tasks. Such activities endeared me to the employees.

  1. Time to think and plan.

“In Consiglieri (an Italian word for adviser or counselor that dates back to the Middle Ages but was made famous by The Godfather), Richard Hytner writes about two types of what he calls “C” executives: Those who have taken advantage of the No. 2 role to prepare themselves for the top job—think Tim Cook, who was Steve Jobs’ longtime deputy at Apple before becoming CEO—and those who value the position for its own sake. For one thing, he likes “having the time to think through a problem deeply, which most CEOs do not have,” he says. “If you are curious and contemplative by nature and enjoy influencing strategy and events from behind the scenes, then there really is no better job.”2

Second in command people often have different motivations than A leaders. They often crave time and space to think, opportunity to create and shape practical outcomes, and the satisfaction of directly helping others. I well remember receiving Sunday phone calls from our president with his latest “wild idea” asking me if we could do it and could I prepare a draft plan for early in the week. When the CEO is open to reason and discussion, such scenarios are often a welcome challenge to the number two person.

  1. Opportunity to be mentored for the CEO job.

I well remember being appointed as president of a group in Brazil after being a vice president and being mentored by my predecessor. He continually assured me that I could do it even though ten years earlier he was clear that I couldn’t. His faith in me at the right time was a real confidence builder.
A recent study of top positions in US corporations indicated that 60% of those second in command did not aspire to the top job. However, in the world of the startup and especially Business as Mission initiatives, there is high probability that the entrepreneur or founding owner may not survive until profitability. Thus, he or she must be on the lookout for number 2 or 3 individuals as part of succession planning. In small startup companies, a person with aspirations and competency for the CEO role may have a shorter pathway to the top role than in big corporations. Taking the number two position, when determined to learn and grow, can be a great positive factor.


This blog is reposted from IBEC Ventures:

Larry Sharp is the Founder and current Director of Strategic Training and Partnerships of a Business for Transformation (BAM, B4t) consulting firm, International Business and Education Consultants ( Larry served 21 years in Brazil and then 20 years as Crossworld VP of Operations and as Vice President of Business Partnerships. He is currently a VP Emeritus and consultant with Crossworld. Since 2007 he has devoted energies toward Business as Mission (BAM) and currently is a consultant on BAM and education themes. Larry travels within North America speaking and teaching in conferences, colleges and churches on themes related to Business As Mission (BAM, B4t) and missions.  His travels abroad relate to BAM, crisis preparation and management, and team building. 

Flying Fish: Lessons I Learned from a Risk Taker

by Larry Sharp

I was recently driving through Tucson, Arizona and decided to go out of my way and visit the famed airplane graveyard in the desert. Hundreds of planes are parked there because it is a safe, dry place. Many will never fly again but many are still very useful; it is just that there is no market for them.

The scene reminded me of my mother-in-law who was the first person I met who was a true entrepreneur, one characteristic of which is having a high tolerance for taking risks. I had taken a job in a fish processing plant which she owned. I quickly learned the ‘ins’ and ‘outs’ of fish processing in Alaska and the ‘ins’ and ‘outs’ of working with a risk taker.

First a little background on the salmon industry in Alaska. The salmon return to their streams to spawn on a God-given cycle and they return at different times throughout the summer. So when they come to Cook Inlet, the fishermen are ready for the summer’s catch; similarly when they come to Bristol Bay, or to the Copper River area or to the Yukon River. The trick is that no one knows when that time is.

The net result of all this is that the processing plants (such as the one we operated) have a feast or famine situation. There are either so many fish we can’t keep up processing 24/7; or we are sitting around waiting for the fish, paying stand-by crews to do nothing.
An innovator comes up with a novel workable idea; and the entrepreneur makes it happen.

I don’t know who thought of the idea, but I know that Doris made it happen.
The novel idea was to fly fish by airplane from an area with a glut of fish to an area waiting for fish to process. So if Bristol Bay had too many fish to handle, why not fly them by the plane load to Cook Inlet where the plants were waiting for their fish. Then when Cook Inlet is glutted, fly their fish to the plants in Bristol Bay which are winding down their operations. A novel and gutsy idea!

Many things needed to happen. Many things could go wrong. But Doris looked at this challenge the way she always looked at such challenges with a “why not? not “why?” perspective. She made some phone calls to the Arizona desert and discovered that DC-3s, 4s, and 6s where sitting there still operable. She also knew the Vietnam war was winding down and young pilots who had returned, were still itching to fly.

So she made it happen – hiring pilots, paying licensing fees, leasing planes, renting tarmac space at small airports, buying fish totes and bringing it all to Alaska. People thought she was crazy. I was one of them. However, not only was it profitable for our company, but she set the stage for an industry of flying fish which continues to this day.

This Alaskan seafood company provided me with my first real business management experience and its owner, Doris, with my first experience working for a risk taker and industry innovator.

Time and again, Doris proved to be a master risk taker. Though it wasn’t always easy, working for her taught me countless lessons that have helped me throughout my life and particularly in my work with BAM (Business as Mission) businesses. I’ll pass on these nine to you, in hopes that you can learn from them as well:

  1. Tolerance: Entrepreneurs think outside the box. Doris’ ideas were uncomfortable to me as a manager and to the finance people who continuously watched the financial bottom line. This was another scary idea from Doris. One day I asked where Doris was and she was on a plane for the capitol to talk to the Governor. Wow, I thought, I could have used that money to hire someone to fix an ailing compressor. I either had to learn tolerance for her risk tolerance or get out. As hard as it was, I decided to stay.
  2. Comfort with chaos: As Lewis Carroll said, “Sometimes I’ve believed as many as six impossible things before breakfast.” That was Doris. It irritated me. I wondered where the money would come from. I wondered where it went. All this was not my comfort level. Again, I had to learn to accept difference and be comfortable with chaos.
  3. Adaptability: As a manager I had a plan. I had goals for the shift, for the fish from the first sight of them as they surfaced from the boats in the brailers, to the semi-trailers that hauled the frozen fish away to faraway places like Norway and Japan. I scheduled breaks for the guys and knew how to put shifts together. Now I was called to the office to think about something new. I had to be patient and learn to adapt.
  4. Communication: I had to learn that sometimes risk-taking entrepreneurs need people like me and I need the courage to ask questions and make comments. That means advanced levels of communication because risk-takers sometimes have their mind made up before you first hear about the idea. It might be too late for my comments, but I needed to learn how to do it appropriately and in a timely manner.
  5. Togetherness: In the business world we cannot afford a “we-them” approach as we aim toward common goals. I had to try to get along with Doris, not only as my mother-in-law, but as my boss, and as a person taking risks which sometimes seemed impossible. Some were unreasonable, but when we saw success, I learned to say, “you were right – congratulations Doris.”
  6. Acceptance of failure: Not all of Doris’ big ideas were successes; in fact, many were not; not unlike big industry in America. Remember the Ford Edsel, New Coke, and Apple Lisa. According to a recent Wall Street study, it is normal for 40% of new product launches to flop. While working with Doris in Alaska’s fish industry I learned that risk-takers accept failure, and I needed to understand that.
  7. There is always another day: With all the things that cause discomfort in working with an entrepreneur who takes risks easily, it can be easy to lose sleep. Maybe it was working the long days and nights, but I eventually learned to sleep and not worry about it and try to develop strategies for learning things like tolerance, adaptability, togetherness, communication, and acceptance of how a risk-taker operates.
  8. It is all about the customer: Managers can get myopic about the details of operation, but it is important to keep the big picture in mind. Doris often thought about the value of salmon to the customer – its nutritional value and lofty goals like “feeding the world”. It was all about good food and healthy people. It was about the customer.
  9. Leadership: Doris was a leader and I learned that leaders lead, set direction and inspire followers. I wanted to be a leader, too, so I watched, listened and learned so that even though I had the innate qualities of a manager, I could learn leadership qualities, see the big picture and drive toward satisfying customer needs, improve product quality and employee development. I started to learn to do the right thing and not just to do things right, as Warren Bennis reminds us “Leaders are people who do the right thing; managers are people who do things right.”.


This blog is reposted from IBEC Ventures:


Larry Sharp is the Founder and current Director of Strategic Training and Partnerships of a Business for Transformation (BAM, B4t) consulting firm, International Business and Education Consultants ( Larry served 21 years in Brazil and then 20 years as Crossworld VP of Operations and as Vice President of Business Partnerships. He is currently a VP Emeritus and consultant with Crossworld. Since 2007 he has devoted energies toward Business as Mission (BAM) and currently is a consultant on BAM and education themes. Larry travels within North America speaking and teaching in conferences, colleges and churches on themes related to Business As Mission (BAM, B4t) and missions.  His travels abroad relate to BAM, crisis preparation and management, and team building. 

Is Business As Mission Disruptive Innovation?

by Larry Sharp

A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leading firms, products and alliances. The term was defined and phenomenon analyzed by Clayton M. Christensen beginning in 1995.1

BAM takes into consideration, the human condition of poverty and pain (both spiritual and physical) with the creation of a profitable business which creates jobs, which in turn creates wealth (a Biblical value stated in Deut. 8:18). It links that with the goal of making followers of Jesus and with the importance of wise use of human and natural resources. In summary, Business as Mission (BAM) at its core has a Quadruple Bottom Line: 1) Profit and Sustainability, 2) Job Creation, 3) Followers of Jesus, 4) Stewardship of Resources.

So how might this be innovative and how might it be disruptive?

First look at some well-known disruptive innovators. Jeff Bezos did not just improve book sales when he started Amazon. He disrupted everything – speedy book deliveries, then other products to become the world’s largest online shopping retailer. His latest disruptive talk: drones and space warehouses. His mantra, “if you are going to invent, you are going to disrupt.”

Looking back a few decades, some of us can remember the advent of the transistor radio. People first thought of them as Japanese junk, with poor quality, but they were portable and teenagers could take them to the beach easily. Gradually the sound improved and the product totally disrupted and made redundant the old cabinet radios.

I remember when a visitor showed up at our school in Brazil in the early 1970s with a portable calculator. Our bookkeeper was using a manual adding machine which did the job but was big, clumsy and noisy. I took the leap of faith and asked to purchase this calculator from the visitor before he left the country. I paid $180.00 for what today can be bought in Wal-Mart for $5.99. Portable calculators were disruptive because they did not just improve on existing technology, they disrupted it by introducing simplicity, convenience, accessibility and eventually affordability.

Perhaps one of the biggest examples of disruptive innovation is the development of the personal computer, when the big main frames ruled the day in the 1960s-70s. Even the chairman of IBM, Thomas Watson is famously quoted: “I think there is a world market for maybe five computers.” But the personal computer formed a niche market that appeared unattractive and inconsequential at first but eventually the new product completely redefined the computing industry.

Mobile phones – the same story. The idea is that the historic technology and industry concentrates on improving their product while the innovative disruptors focus on the bottom end of the market tapping into new customers with new and different needs. They create new demand and find overlooked customers. Think Blockbuster and Netflix.

Back to the question: Is Business as Mission disruptive innovation? BAM spokesperson Mats Tunehag likens Kingdom Business today to a 21st century reformation. The Protestant Reformation was disruptive in that it focused Jesus followers on simpler easier forms of faith – reading their own scriptures, the priesthood of individual believers and faith over works as the way of salvation, among other things.

So perhaps BAM is disruptive in the following ways:

Business is returned to its rightful place as the only institution which creates wealth in society; it is not government, nor education, nor health care and not the church. All of these, as good and important as they are, consume wealth. Business creates it. And it is ordained by God.2

Business is the modern means ordained by God to address the issue of poverty. It creates wealth through job creation and gives dignity, honor and empowerment to individuals, families and communities. Jesus gave the Great Commandment requiring believers to love God and love their neighbor. Today loving our neighbor is creating a job for him/her and this becomes the modern equivalent of feeding the five thousand, or healing the leper. BAM is what Jesus would do today.3

Business and faith are easily integrated. Business leaders are together with people many hours each week so the principles of faith can be lived out in the marketplace of life. In most cultures, people learn by observing and doing and when it comes to knowing Jesus, one learns by observing a Jesus follower living and acting like Jesus in every life. Dale Losch in his book A Better Way, talks about living and loving like Jesus.

Whereas most of the 20th century became accustomed to outsourcing missional work to the professional clergy, Business as Mission is a reformation. It is the work of all believers in the workplace, not just the clergy, or those paid to be missional with their faith.

BAM is innovative in that it is cost effective. It does not require an endless infusion of charity monies which often become toxic by creating dependency and destabilization. It addresses issues of declining mission funding, and “America first” perspective.

Today Business as Mission and related means such as Tentmaking4 are disrupting the market. They have the potential (as the little guy at the bottom of the market) to replace the multi trillion dollar aid industry, and make the traditional mission professional mission groups redundant in much of the world.

Business as Mission is making the product (Quadruple Bottom Line) simple, accessible, convenient and affordable. It is not just improving on what has been done in the past; it is disrupting things in modern times by returning to an old order of “faith without works is dead”, creating wealth and promoting dignified sustainability. In one sense it is an ancient idea; but because it has been largely lost, it may be considered innovative, and certainly disruptive.


1   – See more at:

2 Deut.8:18 “But remember the Lord your God, for it is he who gives you the ability to produce wealth.”


4 Tentmaking is mission done in accordance with the model of the apostle Paul. He was a tentmaker by profession, and made a living through his work when he was on his mission journeys (Acts 18:3, 1 Cor 9). Today the ‘tentmaking’ label is used to describe everyone who seeks to serve God in other cultures through his or her profession. It includes business people, professionals, and students bringing the “Good News” onwards to new places.


Larry Sharp is the Founder and current Director of Strategic Training and Partnerships of a Business for Transformation (BAM, B4t) consulting firm, International Business and Education Consultants ( Larry served 21 years in Brazil and then 20 years as Crossworld VP of Operations and as Vice President of Business Partnerships. He is currently a VP Emeritus and consultant with Crossworld. Since 2007 he has devoted energies toward Business as Mission (BAM) and currently is a consultant on BAM and education themes. Larry travels within North America speaking and teaching in conferences, colleges and churches on themes related to Business As Mission (BAM, B4t) and missions.  His travels abroad relate to BAM, crisis preparation and management, and team building. 



Damaging Beliefs About Work and Missional Calling

by Larry Sharp

In recent years I have taken notice of what pastors have stated on topics related to Business as Mission (BAM), the theology of work and the Great Commission. Here are some comments which give me particular concern and have caused me to wonder how typical they are or if they are part of the cause for the slow growth in the BAM movement.

I was part of a workshop at a BAM conference designed for pastors with about 30 in attendance. At one point after much had been presented and then discussed by the group, one pastor remarked that he was not in agreement with some things because “after all work was a result of the fall of man.” I was shocked, and wondered how long it had been since he read the book of Genesis.

The truth:  God is a God of work demonstrated in the creation of all things, and then He gave a job description to the earth’s first human inhabitants.

Read more

5 Risk Factors Guaranteed to Doom a BAM Business

by Larry Sharp


The Good, the Bad and the Ugly: Stories from the Frontline

Last year I was leading a seminar in a conference in Arizona, when a local business owner asked the question, “Are there no failed BAM businesses?” While I readily agreed there were, I began to think about the question in a more profound way. What is the “good, the bad and the ugly” of real life BAM business experiences – those that demonstrate that there are BAM failures along with the successes?

Over the past 10 years, I have observed risk factors for BAM enterprises which should stimulate every stakeholder in the BAM community towards better recruitment, better preparation, better deployment and better accountability. Many a sports leader, military hero, or young entrepreneur has demonstrated the oft-quoted statement of Benjamin Franklin, “Failure to prepare is preparing to fail.” And that is true in the Kingdom business endeavors of today.

So what are these factors and where are the stories which help us understand basic principles for launching and landing well in a cross-cultural business? How do we best start companies designed to work out the Great Commandment and the Great Commission? How can we improve so that there will be fewer failures and a greater chance of successful transformational businesses in the areas of the world that need them the most? If these five risk factors don’t actually doom your BAM company, not paying attention to them will seriously endanger it… at the very least!  Read more

Do You Have Clear KPIs for Your Kingdom Business?

by Larry Sharp

What if Jesus was your boss? What if he was the chairman of your board? What if you reported to him each month for your KPIs (Key Performance Indicators)?

What would he expect that those KPIs would be? How would he measure how you are doing?

A wise owner or manager continuously keeps his KPIs in mind. He knows that accountability is a key factor in driving results. So it is with God as the owner of our businesses because Kingdom business owners see themselves as stewards.

KPIs should be clear, short and understandable to everyone in the business. They should be measurable and uncomplicated. Either you achieved them or you didn’t; they are not fuzzy.


We expect secular entrepreneurs to think profit margins and growth. But what about Kingdom business owners? Yes, definitely. Jesus himself established a KPI for profit as a measure of success when he told the parable of the talents (Matthew 25: 14-30). He made it clear that everyone is entrusted with wealth in unique proportions. In his example he told of one who received five bags of gold and he doubled it; another received two and he doubled it. Both were commended because they “put their money to work.” Jesus said, “Well done.”

On the other hand, one person received one talent and did nothing with it. We might have thought Jesus would have said: “…oh well, he is just not a business guy!” No – he also was expected to be profitable and when he did not even invest the gold in low-interest accounts, he was called “wicked”. Read more

7 Things We Have Learned in 10 Years of BAM Consulting

by Larry Sharp and Gary Willett

IBEC Ventures was incorporated in 2006 as a consulting group to provide consulting services primarily to Business as Mission startups in areas where there is high unemployment, great injustice and where there a few followers of Jesus.

IBEC’s Purpose: IBEC helps build sustainable businesses through consultative expertise that changes lives and transforms communities.

IBEC’s Vision: We envision an increasing number of small-medium sustainable Kingdom businesses with our special emphasis on areas that are both economically impoverished and spiritually unreached.

So what have we learned in these last ten years? We have made significant mistakes to be sure; and we have seen some successes, but recently three of us senior leaders considered the question of what we have learned. Here are some of those lessons:

1. Business as mission should be fully integrated

We have learned that this is not business as usual, and this is not missions as usual. BAM is a based in a theology of a ‘worker God’ who created man to be a worker and a creator (Gen 1-2). He also created mankind with various ‘wirings’ and gifts and many are business people with abilities to create wealth (Deut 8:18), as an act of worship and as their unique ministry. Business is a high and holy calling and those gifted to serve the kingdom of God in this way are ministers, fulfilling their spiritual calling. Read more

Don’t Miss This: Essential Preliminary Research for a BAM Company

We asked our team of BAM experts to give some practical advice for BAM practitioners in the beginning stages of business planning. For this post we asked them to share ideas about developing goals and vision.

Robert Andrews, Larry Sharp and Garry all actively mentor frontline BAM companies – as well as teach and write on BAM. Read more about them below.

What kinds of preliminary research or on-ground preparation would you emphasise as particularly important to someone planning a BAM company – especially in a cross-cultural context?

Robert Andrews

A business plan is intended to help you work through the key issues you will face in running your business and should include all of the factors that have critical importance. It should addresses the design of the product, distribution, manufacture, finance, marketing, purchasing, and capitalization. It should also address how all of these business functions fit in to the work God is doing. Read more

Startup Planning Questions: Discovering your Business Model

by Larry Sharp

This is Part 2 of a two-part post, read Part 1.

What is the business model?

I have always found that plans are useless, but planning is indispensable.
– General Dwight Eisenhower

I am not a big fan of complex business plans in the early stages, but prefer to develop a business model typical of the lean start-up strategy.1 Don’t get me wrong – proper plans are necessary in time especially to qualify for a business loan or to record key research, but at an early stage I prefer modeling that is hypothesis driven. This mind-set should be intuitive to the entrepreneur and be at the heart of the consultant’s strategy.

Business founders should begin with a search for a business model which is driven by a hypothesis which can be tested in the marketplace of customer need. The model canvas contains a series of theories or good guesses which must be tested. These are sketches of how the company anticipates creating value for the customer. Read more