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Forever Crystals: A Missional Business with Latin Flair

‘Every Crystal Has a Story’, is the tag line of Forever Crystals. Every person also has a story. Here is the story of Merari Pena and her business Forever Crystal Jewelry.

It started with her father. Merari, a native of Puerto Rico, was raised in the church and at the age of 16 she became a Christian. However it was some years later, in 2003, that she came back to the Lord, wanting to passionately follow Jesus. Although Merari comes from a missionary family, she has always been a business person. Early on in her business career Merari had a specialist advertising agency selling outdoor media space. It was out of a motivation to help her father reach his dream of going to Cuba as a missionary that she got involved in the family jewelry business.

Living from commissions on successful advertising sales, Merari had a lot of time on her hands and she offered to help manage her father’s jewelry kiosks to support him in his work in Cuba. “It really started because I had a desire to serve and do something for God. Running the kiosks was the only thing holding my father back,” she explains, “I didn’t know anything about the jewelry business when I started helping my father. For me it was an enlightening process of learning by trial and error, and just walking with God and him showing the way because I didn’t know anything about it!” Read more

BAM in a Box?

by Mats Tunehag

One can identify 3 essential activities that have helped to catalyze and grow the global Business as Mission (BAM) movement: 1. Developing the concept 2. Spreading the concept and 3. Applying the concept.

Of course one cannot credit just one book, event, person or organization with the current interest in Business as Mission amongst Christians today. BAM is a Biblical concept and thus as old as the foundational stories of creation. It is based on theology and anthropology; who God is and what he does, and who we are as human beings and what we are called to do. Good and godly principles of work and value added processes are found in the first chapters of the book of Genesis. God has used women and men throughout history to serve God and nations in and through business. Read more

Franchising and Business as Mission: Expert Panel

We asked a panel of three experts with firsthand experience to give us their perspective on business as mission and franchising. Read panel bios below.

1. What are some of the opportunities you see in using a franchising approach in a business as mission context?

John: Franchising thrives by tapping into local knowledge and connections, combining them with the franchise operations system to achieve success.  Compared to setting up a wholly-owned business, franchising offers a faster rate of expansion, with a lower business risk, whilst maintaining a good amount of control from the franchisor’s (the brand/concept owner’s) point of view.

As a ‘BAM’ tool, franchising taps the knowledge and connections of the locals in the field.  This means the ‘locals’ can be blessed by being gainfully employed, whether self-employed or company employed, and earning a livelihood from the labour of their hands.  A franchise that does not require a large amount of capital investment, or does not have a complex and huge scale of operation, can be easily replicated across the mission field, penetrating even small towns or large villages.  Where the franchisee is a believer, the business can be used as forum for discipling that goes beyond preaching and teaching, but into modeling a transformed lifestyle in the workplace.  I can visualise food businesses such as kiosks or small stores and small retail outlets as possible franchise concepts in a BAM context.

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SEA English Academy: A Global Franchise Business

Kim is the founder and co-owner of SEA English Academy, a business that has grown over the last 5 years into a string of international franchises. Kim is driven by a passion for high quality education and equally by the desire to make a positive impact through her business. She is a high profile business woman who seeks to leverage her experience and success to make a difference in her community and in the nations.

A long road to business

Over 30 years ago Kim had a dream which started her on a journey. Her dream was of a woman in Muslim dress, veiled from head to toe, standing in the desert of the Arabian Peninsula. She knew it was herself she saw in her dream, living amongst and serving a Muslim community. The dream was so vivid that she knew it was an answer to prayers she’d been praying, asking God to show her what she should focus on, what she should be praying for. It was a seed sown that would eventually take her to places and among people she had never imagined. Through these experiences a love and respect for Muslim peoples would grow in her heart. That passion is still at the core of everything she does. Read more

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