Posts

BAM Endurance: Principles and Habits for Long-term Fruitfulness

One of the foundations of business as mission is that the company must be profitable and sustainable – otherwise how can it be a business long-term? We know that making sales, maintaining cash-flow and reaching profitability are a non-negotiables for BAM company health. Commercial success is critical.

But what else besides commercial success is vital to the endurance of a BAM company – or indeed to the BAM practitioners who run it?

Endurance vs Attrition

Missionary attrition is a term adopted by ‘member care’ experts to describe missionaries quitting the field earlier than planned and the factors that contribute to that. There is much we can learn from the wider mission community about the causes and cures of stress and attrition, however, when you add a commercial operation into the mix, there is an added layer of complexity.

What are the stressors common to business as mission that wear down a company’s chances of long-term survival? What causes practitioners to give up and go home? What causes BAM attrition, and conversely, what helps BAMers endure? Read more

Business as Mission and the Global Workplace: Part 2

by Jo Plummer

First published as an Advance Paper for the Lausanne Global Workplace Forum.

Bottom-line thinking

It is becoming more common for companies to plan for positive impact on ‘multiple bottom lines’. Rather than only measuring success as a positive number on the profit and loss statement—ie, the ‘financial bottom line’—businesses around the world are beginning to look for positive impact on social, environmental, and financial bottom lines. Social enterprises now aim to have a positive impact on multiple stakeholders—their employees, suppliers, the community, their customers, etc.—rather than focusing solely on returning financial rewards to shareholders. This ‘cutting-edge thinking’ is rediscovering God’s original design for business.

A business as mission (BAM) company is simply one that embraces all of this thinking about multiple bottom lines and multiple stakeholders. Crucially, it holds that God is the most important Stakeholder in the business, and that the purposes of the company should align with his purposes. Thus, a BAM company is one that thinks about how the whole strategy for the business—and the business model itself—can intentionally integrate mission.

BAM company owners start their businesses for a wide variety of reasons, including: to fight the evils of human trafficking, accelerate the task of reaching the remaining unreached peoples with the gospel, and tackle the problems of social injustice, environmental degradation, and dire poverty, to name a few. Annie started her business in Asia to provide alternative employment for exploited women, Anne started hers in Northern Europe to create jobs and connect with disaffected youth, and Mary started hers in the Middle East to more effectively share the gospel in one of the least-reached nations on earth.

The world is open for business

God has mandated humankind to be good stewards of Creation, to create resources for the good of society, to love God first and then love our neighbor, and to take the gospel to the ends of the earth. Thus, a business as mission company includes spiritual transformation as a measure of business success, alongside social, environmental, and economic concerns—and has a special concern for the poor, marginalized, and unreached peoples. Business as Mission is:

  • Profitable and sustainable businesses;
  • Intentional about kingdom of God purpose and impact on people and nations;
  • Focused on holistic transformation and the multiple bottom lines of economic, social, environmental, and spiritual outcomes;
  • Concerned about the world’s poorest and least-evangelized peoples. 

Read more

Business as Mission and the Global Workplace: Part 1

by Jo Plummer

First published as an Advance Paper for the Lausanne Global Workplace Forum.

Introduction

Dallas Willard once said that, ‘Business is a primary moving force of the love of God in human history.’[1] Business, done well, is glorifying to God and has enormous potential to do good. Business has an innate God-given power to create dignified jobs, to multiply resources, to provide for families and communities and to push forward innovation and development in human society.

In the global marketplace today, we have an enormous opportunity to leverage this God-given potential of business to address some of the world’s most pressing spiritual, social, environmental, and economic issues. This is ‘business as mission’—a movement of business professionals using the gifts of entrepreneurship and good management to bring creative and long-term, sustainable solutions to global challenges. This movement of business people is growing worldwide; they are serving God in the marketplace and intentionally shaping their businesses for God’s glory, the gospel, and the common good. Business professionals are using their skills to serve people, make a profit, be good stewards of the planet, and align with God’s purposes; they are taking the whole gospel to the ends of the earth.

This paper aims to encourage businesswomen and men—whether entrepreneurs, managers, business professionals, or technical experts—that their gifts, experience, and capacity is a much-needed resource in global mission. In addition, it will exhort church and mission leaders to affirm and equip the business people in their networks and congregations so that they can effectively respond to the challenges in the global workplace today.

God gives us the ability to produce wealth

In Deuteronomy 8 we read that it is God who gives us the ability to produce wealth. He provides abundant natural resources so that we can use our creativity, talents, and hard work to provide for ourselves and innovate for society. Business processes naturally generate wealth and resources; companies are able to create good products and services for the benefit of communities. Business pushes forward innovation, helping societies develop; enterprises bring in new technologies, skills, and training to communities. Business, done well—not forgetting the Lord our God (Deut 8:11)—is glorifying to him.  Read more

What is Success? Advancing Spiritual Impact in BAM: Best of BAM Blog

AND THE AWARD GOES TO...

Our goal is to provide the BAM Community with great content and resources. Each year we do a summer roundup of articles which have stood out in the past 6 months.

Below is the “Editor’s Pick” for January to June 2019.

Please enjoy and thanks for following!

by Tom

It is easy to be confused by how success in business as mission (BAM) is defined today from a spiritual perspective.

Once-upon-a-time the core concept of BAM was to have a spiritual impact. The reality that a business needed to be profitable should also have been a given, after all, a business that does not make money can’t survive or, as we say in BAM, cannot be sustainable. Even with this relative simplicity, being able to measure spiritual impact seemed elusive.

Early definitions struggled between Business AS Mission and Business FOR Mission both of which held that a central purpose was spiritual transformation. Early theological debates centered around the secular-sacred divide, could business even be spiritual? There were common perceptions of money and profit, often portrayed as evil and exploitive among Christians, that needed to be overcome. Business AS Mission assumed that when operations aligned with spiritual values, businesses could and would produce spiritual results when driven by the influence of the Holy Spirit. Business FOR Mission simply used the profits of a business to support traditional missional activity.

Today the definition of BAM has expanded to include an emphasis on poverty alleviation and job creation etc., issues that are also popular in the secular social enterprise world. However, one danger we face is that while we are expanding, we might also lose what makes us distinctive, appearing to put less and less emphasis on spirituality or spiritual impact. Yet, without intentional spiritual impact BAM is not any different than any well-meaning secular program.

Twenty years on from the early days of the business as mission movement, we continue to wrestle with this topic of spiritual impact in BAM!  Read more

10 Pressing Issues to Address in BAM in the Next 20 Years: Best of BAM Blog

AND THE AWARD GOES TO...

Our goal is to provide the BAM Community with great content and resources. Each year we do a summer roundup of articles which have stood out in the past 6 months.

Below is the “Most Popular Post” for January to June 2019.

Please enjoy and thanks for following!

by Jo Plummer

This year marks around 20 years since the term ‘Business as Mission’ was first used and discussed amongst a growing group of like-minded people around the world. Of course, there were pioneer BAM models before that time, not to mention the fact that business and mission have been integrated in many different ways since Paul the Apostle made tents! However, for this modern iteration, the cohesion and an international conversation around this concept really started around 20 years ago.

I like to think of this pioneer generation and what has followed as ‘BAM 1.0’. It is amazing to reflect on all God has done in our global community in the past couple of decades! Now, as we look forward to the future, we want to explore the theme of ‘BAM 2.0’ for a new series of posts on The BAM Review blog. In the coming months, we’ll discover where we’ve got to and the issues we still face for the future.

To prepare for this series, we asked 20 leaders who have been engaged in business as mission for between 10 and 35 years to tell us what they believe are the most pressing issues we must address if the BAM movement is to be even more fruitful for the next 20 years… and beyond! While this isn’t a scientific survey across the entire BAM community, it does represent wisdom from a collection of leaders who have served long in our movement.

Here are the 10 overarching issues that were identified by these leaders, in no particular order:  Read more

3 Reasons to Scale Your Business to Reach the Unreached: Best of BAM Blog

AND THE AWARD GOES TO...

Our goal is to provide the BAM Community with great content and resources. Each year we do a summer roundup of articles which have stood out in the past 6 months.

Below is our second “Staff Pick” for January to June 2019.

Please enjoy and thanks for following!

by Mike Baer

In all entrepreneurial circles, the hot topic is “How to scale the business.” How do we take our company from me (and possibly a few others) to many? How do we add more employees? Customers? Lines of business? Locations? Profits?

Scaling in General

“Scale or Die” is the cry that comes from many startups and from virtually all investors. Growth is an evidence of life and health. Healthy companies grow. But it’s not easy, especially in a business as mission endeavor.

Where will you find the funding to expand? Bootstrapping or “cash-flowing” expansion is extremely difficult and tediously slow.

What about managers sufficiently skilled and knowledgeable to lead a larger business who also share your faith and focus? Where will you find them? How will you pay them? Who will move to your location? Do you use locals? Expats?

And, most importantly, what about your own experience or lack thereof? If you’ve never done it before, it’s daunting and difficult to say the least! The overwhelming majority of startups fail to scale.  Read more

What is Success? Advancing Spiritual Impact in BAM

by Tom

It is easy to be confused by how success in business as mission (BAM) is defined today from a spiritual perspective.

Once-upon-a-time the core concept of BAM was to have a spiritual impact. The reality that a business needed to be profitable should also have been a given, after all, a business that does not make money can’t survive or, as we say in BAM, cannot be sustainable. Even with this relative simplicity, being able to measure spiritual impact seemed elusive.

Early definitions struggled between Business AS Mission and Business FOR Mission both of which held that a central purpose was spiritual transformation. Early theological debates centered around the secular-sacred divide, could business even be spiritual? There were common perceptions of money and profit, often portrayed as evil and exploitive among Christians, that needed to be overcome. Business AS Mission assumed that when operations aligned with spiritual values, businesses could and would produce spiritual results when driven by the influence of the Holy Spirit. Business FOR Mission simply used the profits of a business to support traditional missional activity.

Today the definition of BAM has expanded to include an emphasis on poverty alleviation and job creation etc., issues that are also popular in the secular social enterprise world. However, one danger we face is that while we are expanding, we might also lose what makes us distinctive, appearing to put less and less emphasis on spirituality or spiritual impact. Yet, without intentional spiritual impact BAM is not any different than any well-meaning secular program.

Twenty years on from the early days of the business as mission movement, we continue to wrestle with this topic of spiritual impact in BAM!  Read more

Transforming the Church, One Engaged Business Person at a Time

by Larry Sharp

Over the years I have had various business owners and executives travel with me as I’ve coached and supported companies around the world. On one particular trip, the VP of a Fortune 500 company came with me and some others to a former Soviet Republic country. He had gone on many mission trips, built churches, passed out tracts, and tutored English – all good things! But in Kazakhstan he helped Kazakh believers and expats with business mentoring on topics like making financial projections, contract law, and international marketing. On the trip home he told me that he finally saw how his skills can be used to build the kingdom of God. “Where are we going next?” he asked, after a short time of reflection at home.

I have had many experiences like this, witnessing firsthand the moment business people have felt affirmed and become engaged in using their skills and experience in business as mission. They go from seeing their contribution as limited to PRAY or PAY, and start to realise they can be actively involved – i.e. PLAY! And there are multiple ways for people to get engaged.

For the first time she saw that her business ability and position was a God-given asset.

A young fellow about 30 years old heard me speak in a large mega-church in Pennsylvania. He asked to meet with me and said, “All this is new to me and I don’t think my wife will want to move outside the state, what can I do?” After finding out he was the owner of an SEO company with 14 employees, I said absolutely – and you don’t even have to leave your computer. He has been a wonderful contributor to business startups in unreached areas of the world.

On another occasion, I spoke in a church in the Philadelphia area one Sunday morning. The pastor seemed open to all I spoke about that morning but the real encouragement was talking to several business people afterwards. One woman was a chemical engineer, a former Proctor and Gamble manager who supervised the development of Pampers. She joined our team and helped us with our “product development” when we were just getting going as a BAM consulting group.  Read more

3 Reasons to Scale Your Business to Reach the Unreached

by Mike Baer

In all entrepreneurial circles, the hot topic is “How to scale the business.” How do we take our company from me (and possibly a few others) to many? How do we add more employees? Customers? Lines of business? Locations? Profits?

Scaling in General

“Scale or Die” is the cry that comes from many startups and from virtually all investors. Growth is an evidence of life and health. Healthy companies grow. But it’s not easy, especially in a business as mission endeavor.

Where will you find the funding to expand? Bootstrapping or “cash-flowing” expansion is extremely difficult and tediously slow.

What about managers sufficiently skilled and knowledgeable to lead a larger business who also share your faith and focus? Where will you find them? How will you pay them? Who will move to your location? Do you use locals? Expats?

And, most importantly, what about your own experience or lack thereof? If you’ve never done it before, it’s daunting and difficult to say the least! The overwhelming majority of startups fail to scale.  Read more

Solving Global Issues with Innovative BAM Solutions

by Jo Plummer & Mats Tunehag

This post is the third in a series of three that share the BAM Global Big Hairy Audacious Goals – our ‘BHAGs’ for the global business as mission movement. BAM Global is one of the founding partners of this website and aims to be a catalyst for connection and communication across the BAM community. These goals are not ones we expect to accomplish by ourselves, instead they drive our mission to invigorate the BAM movement – to strengthen and enrich this community so that the hundreds and thousands of companies, networks, agencies, churches, institutions, etc. in the movement see these BHAGs realised together.

The BHAG: Solve global issues with innovative BAM solutions

Business as mission is about serving God and people, seeking holistic transformation through business. We know that businesses are strong transformational agents and they can bring solutions to many human problems and needs.

The biggest lift out of poverty in the history of mankind has taken place in our generation. This has happened not through aid but trade – through businesses – especially small and medium sized companies. Financial wealth has been created through business, but so has physical wealth (health, medicines, etc.), cultural wealth (books, theatres, museums, etc.), and many other kids of wealth. Wealth creation through business and job creation has been and continues to be a key driver for welcome progress in society.  Read more

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