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Lessons from the Edge: A Long-term View

Insights from a BAM Practitioner

Ajay co-founded an IT company in India 14 years ago and regularly coaches BAM practitioners.

Keep a long-term perspective
Having a long-term perspective about what you are doing helps when with dealing with challenges. You can’t just dabble! Having invested many years, we are not going to give up easily when we face problems. When you are starting a BAM company you have to be committed and keep the long-view in mind.

Don’t underestimate the importance of those you partner with
A good partnership has been vital to our company. My business partner and I are different from each other, but we have a long-term commitment to the company and to one another. Our team leadership and the way we are able to work together has made all the difference for our business. Staying committed and on the same page directly relates to sustainability – not only for the business, but to the people and relationships we have invested in.

Invest in your employees
The old adage goes that the customer must come first! While there is truth in that, we’ve found that when our employees feel valued and are thriving, then our customers get the benefit. So we put the customer first by pouring into our employees. When challenges come up with our staff, we see it as an opportunity to spend time listening and to model servant-leadership. Instead of being stressed about the challenge, we want to see it as an opportunity for the gospel.