powder on hands

Lessons from the Edge: Integrating Mission and Business in Your Business Preparations

Insights from a BAM Practitioner 

Peter has lived and worked in a professional and business capacity for over 40 years throughout Asia, Europe, the Middle East, South and North America and is a pioneer in the business as mission movement. He currently consults on business as mission all over the world and is the CEO of a global investment fund for BAM enterprise in the Arab world and Asia. 

Preparation must consider both business preparation and missiological preparation
This is about recognising what God has already done in the practitioner’s life in regards to their sense of missional call and life experiences; the tapestry woven together in their life before the BAM entity begins. What has God been doing to both missionally and professionally prepare the person, in terms of their skills and competencies? Mentors should begin with: Tell me what God has been doing in your life? Tell me what your sense of call is? Tell me how God has been preparing you? The incubation of a new BAM business is the result of the process that God has already been doing before that.

Gain an understanding of what is going on in the environment that God has called you to
What is your business going to be about, commercially and missionally? Where has God called you to do BAM and what might he want to do through the business? What is going on in that environment in commercial terms? What are the needs? What is the market? What is the missional calling to the people group? How is God raising up your business? This stage will include formal market research, missiological research, taking exploratory trips, etc. Avoid the stumbling block of falling in love with your product and discovering after the fact that the market doesn’t have the same affinity for it! The BAM practitioner will need someone who is business-minded to ask good questions. Also avoid the other stumbling block of an inadequate understanding of the missiological, anthropological, and sociological issues that are at play.

Work together with national Christians to gain understanding
Engage in a dialogue that will shape understanding about the context and what the business is going to be. This will involve persuading each other of the vision and intent of the company, and further refining what might work and what won’t. This should be bilateral; an expat that is not willing to listen to national Christians on what tweaking and refinement is needed is doomed to failure.  This of course is not the same thing as listening to all voices – for there will be many nay-sayers and people who just don’t get it. Choose your national counsellors with discernment and humility.


These Lessons were first shared in the BAM Think Tank Report on BAM Incubation, and published on the Blog in full here.