Every Friday we connect you with some of our recent favourite links. This week:
Posts and resources from the social enterprise movement
C is for Customers: Don’t neglect the frontline – Pioneer Post
When you’re steering a business from the top it is sometimes easy to assume things about your vital customers – what they want and how they will spend their money. Assume nothing and make sure you spend as much time on the frontline as possible. Liam Black explains hard hitting lessons he learnt when opening up a new social venture in the third extract from his new book The Social Entrepreneur’s A to Z.
Whether you are looking for a way to expand your funding, generate awareness about innovative ideas, unleash potential within your constituent base or increase participation in your initiatives, tapping into the crowd may help. The guide below offers some resources on how to effectively crowdsource – for both entrepreneurs and investors.
The traditional charity solution has been to turn up, drill a well and leave, presuming the problem’s solved. Jenny Lamb, a sanitation engineer for Oxfam, explains that without the training or market infrastructure for upkeep and maintenance, such pumps “often become neglected and then unusable”. There are signs, however, that business, NGOs and charities working in the WASH arena are increasingly converging around a model that they can all agree on: social enterprise. Water for Women, showcases water social enterprises that offer local employment and reinvest profit in upkeep and maintenance.
The issue with modern-day entrepreneurship, as it relates to social good, is that founders usually start a company to address a specific social issue or to solve a glaring business problem. But advanced thinking recognizes that these two things are not mutually exclusive. In fact, you are better off solving a business problem from the standpoint of serving some sort of social good.
Image via The Guardian