Global Cultural Perspective

Excerpt from Wealth Creation within Global Cultural Perspectives

Kingdom Values Trump Mere Cultural Values (Page 26)

All the participants and all the case studies used in this paper show a very strong adherence to the supremacy of Kingdom values over culture. Biblical wealth creation demanded, even in challenging cross-cultural situations, that whenever a cultural value came into conflict with a cultural norm, then the cultural norm must bow. Biblical values were transcendent and universal.

Unsurprisingly, empirical research by secular sources has echoed this insistence on the reality of universal values. Rushworth Kidder’s research with the Institute for Global Ethics, for instance, shows five core values shared universally: honesty (or truth or integrity), responsibility, respect, fairness, and compassion.[i]

Amongst the practitioners we interviewed,[ii] the most commonly noted biblical values relevant to the task of wealth creation were the following:

(a) Integrity

The issue of ‘corruption’ is frequently mentioned as a chief concern. Its reality was clear, and numerous business leaders expressed their determination to fight it, even at the cost of significantly endangering the official permissions necessary for their projects. Encouragingly, despite the risks, there were numerous testimonies of the eventual success of these same projects. Moreover, their stance for integrity earned them the added advantage of the good reputation, both for their businesses and the God they represented.

(b) Hard work

Hard work was equally cited as a biblical value key to successful wealth creation. As one cross-cultural start-up entrepreneur put it:

A key finding has been that Christian employees either really excel and work hard or they do not fit with the company work ethic and expectations. The solution has been to introduce a trial period for new workers that is taken seriously. In the past they have needed to fire many workers, particularly who have come from ministry backgrounds, because their work ethic and professional growth did not meet company standards.[iii]

It is a shame to hear that some from ‘ministry backgrounds’ do not always have a good work ethic, despite biblical admonitions like, ‘A little sleep, a little slumber, a little folding of the hands to rest—and poverty will come on you like a thief and scarcity like an armed man’ (Prov 24:33).

(c) Profit

It almost goes without saying in the context of ‘wealth creation’ that making a ‘profit’ is a biblical value. It is both necessary and legitimate. Profit is not a dirty word. Profit is the surplus remaining after the total costs are deducted from total revenue.[iv] Profit has to do with ‘surplus’—that which is over and above our bare consumption needs—and without surplus there is nothing available for future investment. It is the ‘seed’ which can be sowed, rather than consumed (see 2 Cor 9:10-11[v]). It is this surplus, this increased return on initial investment, which Christ applauded with a ‘well done’ when seeing one whose approach was, ‘Master, you delivered to me five talents; here I have made five talents more’ (Matt 25:20).

Without a profit there is no wealth, and without wealth there is no counteracting poverty. Energetic efforts to roll back poverty entail the equally energetic embrace of the profit motive.

(d) Relationships

Biblical wealth creation not only prioritizes profit; equally, it prioritizes relationships. Biblical wealth creation has multiple bottom lines; its only concern is not money. Numerous case studies evinced this relational component through their concern for ‘servant leadership’, for ‘employee empowerment and development’, for team-building, for building a ‘flat’ organization that gave employees easier access to top leadership. ‘We do not want to make robots but life-long friends,’ said one entrepreneur.

At the same time, this combining of the priority of profit with a priority on relationships proved to be one of the most difficult challenges—specifically when it came to the point of needing to fire someone. Strikingly, this challenge, was not basically a cross-cultural issue; rather it was a basic human issue. It proved no easier for a caring and conscientious boss to fire an employee in his own culture than it was firing someone cross-culturally. The cross-cultural situation added a few more layers of complexity, but the basic human pain and struggle was the same.

It is a pain that cannot be avoided. Business leaders have been entrusted with the well-being of an organization and the livelihood of the employees who depend on the survival of that organization. They cannot, then, avoid the difficult decision of dismissing employees who do not fit the demands of that organization and even endanger its well-being.

While many speak of some cultures being ‘task-oriented’ and others ‘relationship-oriented’,[vi] biblical wealth creators must have both goals in view. God is both. Wealth creation has a task in view; it is there to take God’s material world in order, and make it produce—all in line with God’s original command to, ‘Be fruitful and increase in number; fill the earth and subdue it. Rule over . . . every living creature that moves on the ground . . . . The Lord God took the man and put him in the Garden of Eden to work it and take care of it’ (Gen 1:28; 2:15). But the point of this material world is to serve people, and the relationships they engage in. Neither can be forgotten.

(e) Cultural change

Implicit in some of the points above, is that cultures do not remain frozen; they need to change and grow even as individuals do. What the Bible says about individuals—‘Do not be conformed to the world, but be transformed by the renewal of your mind’ (Rom 12:2)—also applies to whole cultures. Changing the way we think is a must for Christians. It is unavoidable, and it is demanded. We must not be afraid, then, of challenging cultural norms.

This is true generally, but it is also true when it comes to the values and attitudes required for wealth creation. Change comes at many levels: sometimes at the simpler, narrower level of mere techniques. One development specialist—himself a Filipino—in the Philippines helping local farmers to improve their cash crops and access to markets insisted they ‘had to change and learn modern techniques’. Traditions need to be respected, but when they become iron fetters preventing human development, they need to be overthrown. Bruce Olson’s agricultural and medical advances with the stone-age Motilones story (see earlier in this article) illustrated how this could be done without destroying the culture itself. Without change there is no progress.

Sometimes the need for cultural change comes at a far deeper, root worldview level than merely the level of techniques. So, for instance, several case studies in the Philippines and Cambodia remark on the necessity of overthrowing the ‘fatalism’ entrenched in a culture. ‘Poverty is in the mind’ one development expert noted. Another entrepreneur, reflecting on his years in Buddhist Cambodia, observed that the people there tended to be extremely creative and entrepreneurial at the level of ‘survival’. That is where it stopped however. Any hope or plans for economic betterment beyond mere survival were virtually non-existent. There could be many reasons for this: a Buddhistic fatalism, Cambodia’s recent and horrific internal wars, a long-standing inequality built into society such that ‘ordinary people . . . felt they should not have aspirations beyond their rank.’[vii]

Whatever the cause, it seemed clear that liberation from this ‘thriving versus mere surviving’ mentality came far more readily when their fatalistic worldview was shaken and reversed by a Christian worldview rooted in a) a creative God who ruled both the natural and supernatural world, b) an all-powerful God who loved them personally, and c) a God who had a personal plan for their life which he was actively implementing in cooperation with each believer. Preaching the gospel is a practical tool for empowering nations!

[i] Rushworth Kidder, ‘Moral Courage, Digital Distrust: Ethics in a Troubled World,’ Center for Business Ethics, February 7, 2005, url:

[ii] The interview and review-of-case-studies was relevant but not wide-ranging. That is a number of the practitioner-participants in the 2017 Chiang Mai consultation were personally interviewed. Additionally, numerous case studies in the Business as Mission network were read.

[iii] The source of this quote is kept deliberately anonymous.

[iv] ‘Profit – Definition.’ BD – Business Dictionary,

[v] The apostle Paul writes here, ‘Now he who supplies seed to the sower and bread for food will also supply and increase your store of seed and will enlarge the harvest of your righteousness.’ Implicit in this verse is the assumption that the purpose of God’s provision of seed is ‘surplus’; that is, that the harvest which he has blessed is not all to be consumed as bread but some is to be ‘extra’, reserved for future sowing.

[vi] Richard Gestland, Cross-Cultural Business Behavior, rev. ed. (Copenhagen: Copenhagen Business School Press, 2012).

[vii] Hofstede, Cultures and Organizations, 63.

Ad maiorem Dei gloriam – For the greater glory of God

This excerpt is taken from the Wealth Creation within Global Cultural Perspectives Paper. 

Download PDF of the Wealth Creation Manifesto

Consultation on Wealth Creation Papers Published Fall 2017:


Wealth Creation Global Cultural Perspectives

< Read Previous Post: Calling the Church to Affirm Wealth Creators
wealth creators


For a short introduction to three other global consultations that also have dealt with issues related to wealth creation, read also Mats Tunehag’s introductory blog: Wealth Creation Manifesto