Starting out in Business: Cross-Cultural Lessons from Thailand

by Raimund Homberg

After a happy and enthusiastic start to my business in Thailand, I found myself on an emotional and psychological rollercoaster that turned me after only a few years into another frustrated, disillusioned and burned out “Farang” (foreigner). What happened? I experienced the reality of day-to-day life in Thailand. I perceived that promises were not kept, legal rights not respected and I felt that no-one is trustworthy. All “they” want is my money, I thought. Sound familiar? Yes, I have been there. What to do? I called on the LORD Jesus, and He opened my eyes. Here is my story.

Starting out

I came to Thailand first of all in 1974 and stayed three years. After that I went back to Europe, but returned to Thailand in 1988. Around 1992 I settled in Tak Province in Northern Thailand and developed my business. I ran a small deodorant stone manufacturing and export business with my Thai wife. These were the days before the internet and the era of mobile phones. Many European customers did not know how to source products in Asia and they were more than happy to find a trustworthy partner in Thailand. It was still easy to export from Thailand and I had no problem with sales. But after I opened the business, the experience of dealing with local people, especially government officials, was burning me out. Read more