The Power of Planning and Marketing: 7 Reasons Tentmaking Businesses Fail [Book Excerpt]

Poor Planning Paralyzes

It was a couple years back when an individual who was interested in starting a business in our city approached me. As we sat down he pulled out a few pieces of paper, which contained his business idea. He had translated the business idea into a couple of other languages for others to read it. After glancing over the proposal, I had a couple of questions come into my mind. Who is your target market? How will you make money on this idea? 

I was surprised at his answer! He said that he had done some market research and interviewed some of the people who might be interested in his product. They told him that there was no real market for his product. They said it was not needed or really wanted at this time. 

He then said something I will never forget:

“But I decided to move forward anyway with the idea.” 

All he had done for planning was to ask a few people. The people had told him that there was not a need for his product. However, he was still moving forward with the idea. Where was the business plan? This idea was doomed for failure. Read more

2IC: Business as Mission for the Rest of Us [Book Excerpt]

by Mike Baer

God graciously invaded my life in early 1974. Actually He had been battering at the gate of my self-centered fortress for some time prior but it was in February of that year that, like Lydia, the Lord opened my heart and I believed. My conversion was dramatic. Not emotional. No fireworks. Yet one man knelt down to meet Christ and another, entirely new person got up to live for Him.

Within a week I had connected with 3 other new believers on the campus of the University of Tennessee. We all faced a common dilemma. What do Christians do on Friday night? We were expert in what pagans do. But what about the followers of Jesus? Not knowing any better we decided to get together to read the Bible, to pray together and to play cards. That first evening there were 4 of us. The next week there were 8. Then 16 and so on until soon over 150 students and young people began to gather to study the Word, to pray, and eventually to exercise baptism, the Lord’s Supper and Church Discipline. Without our knowing it God had used us to plant a New Testament church. I, along with a couple of others became the “elders” and “pastors” of this congregation and from that point I spent the next 15 years in a pastoral role for several different churches around the U.S. I jokingly refer to myself as the “accidental church planter” because only God could have engineered such a path. Read more

4 Resources to Help You Decide What to Measure

BAM companies have a lot to learn from the social enterprise movement. One of the things that social enterprises have been thinking about for a long time is: How do we measure more than the financial bottom line? Here are 4 resources that will help you think about metrics more holistically and give you tools to measure your impact.

 

B Corps Impact Assessmentmeasure what matters

B Corps advocates for measuring what matters most: the ability of a business to not only generate returns, but also to create value for its customers, employees, community, and the environment. Use B Corps online tool to assess how your company performs against dozens of best practices on employee, community, and environmental impact. Compare your company’s impact with thousands of others. Create a plan to improve your company’s practices, and help your staff implement them easily using the Best Practice Guides.

 

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Patrick Lai on Mentoring [Book Excerpt]

One of the 11 building blocks of BAM or Business for Transformation (B4T) is “having a good mentor.”  Patrick Lai writes about this in his new book, Business for Transformation – Getting Started new on Amazon this month. Here’s an excerpt on this key topic.

Mentoring – Accountability

My wife has been known to say, “I love ministering. I just wish it didn’t involve people.” Every one of us is a sinner. We each have areas of temptation and sin. We need spiritual elders who will walk alongside us to assist us in maximizing God’s glory in and through us. In many situations, peer accountability is fine, but my research shows peer accountability is less effective than elder accountability. I think this is because peers leading one another are like the blind leading the blind.

In business, most reporting is done verbally, face-to-face. Bosses meet or communicate with their direct reports daily. We want to both see and hear that the work is being done and being done correctly. In business, people do not write up reports about themselves. Whether we are Christian or not, when we write up reports about ourselves, we are revealing only what we want to tell. And if we are honest, most of us view our work and ourselves better than we really are. Read more

5 Resources to Jumpstart Your Business Planning Process

You may have a business idea but are feeling a bit lost on what to do next. Creating a business plan is a great way to get started. There are loads of useful tools and articles to read as you walk through this process. Here are a few to help you get started crafting a great plan:

The 6 Key Components Of Writing A Business Plan – Forbes
Sometimes entrepreneurs create business plans just to tell their investors they have one. Instead you need to think critically about how your business will work so you have good answers for yourself and your stakeholders.

A Standard Business Plan Outline – Bplans
It’s not exciting or flashy but this outline covers all the bases you need when putting your plan together. You can look at the brief descriptions as well as drill down into detailed explanation for each component.
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Business for Transformation: A New Book by Patrick Lai

B4T Patrick Lai

From the back cover

Business for Transformation focuses on answering the question: “How do you start a business that transforms communities of unreached peoples?” Starting a business cross-culturally involves thousands of decisions. Until now, BAM and B4T practitioners have been lacking a tool that explains how to start a business that engages unreached people for Jesus’ sake. This book draws on years of experience from scores of OPEN workers who are BAM/B4T practitioners. BAM/B4T are among the faster growing segments of the worldwide mission movement. It is written for new workers and coaches who need practical guidance in setting up and doing business in hard, church-less areas.

BAM is about shaping business for God and the common good; bringing solutions to global issues like human trafficking, poverty, creation care, and unreached peoples. Patrick Lai’s book is an important guide for those who are serious about transformational business, especially in areas where the name of Jesus is rarely heard. This book is very practical with tools, stories and resources. Read it, use it!

Mats Tunehag – Co-Chair, BAM Global Think Tank and Senior Associate of BAM, The Lausanne Movement Read more

How to Build a Gospel-Minded Business: A Guide Book

Book Review: From Concept to Scale

From Concept to Scale is a collaborative production out of Praxis Labs. The book information reads:

From Concept to Scale tackles the inevitable challenges every entrepreneur faces when bringing something new into the world. Starting with a Gospel-minded approach to organizational development, the authors examine the opportunities and common pitfalls leaders encounter in the areas of product development, financing, organizational culture, board development, partnerships, time management, and more

from concept to scale coverIn this book, authors Steve Graves, Dave Blanchard, and Josh Kwan have constructed a guide to lead entrepreneurs through practical steps – to go from an idea to a fully operational, sustaining, entity – in what they call a “Field Guide for Entrepreneurs”. A comprehensive and very practical guide this presents less like a book of rules and more like a ‘painter’s palette’, with suggested tools and techniques from which to draw from. While being accessible for the beginner, there is at times an assumption of readers previous experience. While terms are defined as they are introduced, a comprehensive glossary of terms and phrases would also have been helpful.

I found their step-by-step approach, with ‘learn by doing’ practical exercises, to be a great aide in reinforcing the ideas presented. There was a thorough run-through of issues to consider at each stage of organizational development, and each concept was illustrated by the Q&As and case studies that were integrated throughout. The first-hand experiences of mentors and practitioners brought to life what it is to go ‘From Concept to Scale’. Read more

Want to Upgrade Your IT Skills? Useful Resources for BAMers

Whether you’re preparing for a career in Tech, looking for resources to train your employees or just need to upscale your own IT skills, here are some helpful tools:

Learn to Code

Treehouse
Treehouse delivers ‘tech education redesigned’. A huge selection of online courses are available for a fixed monthly cost. A free 14 day trial is available. Treehouse’s mission is to bring affordable, technology education to people everywhere, in order to help them achieve their dreams and change the world.

Code School
With a mission to help you ‘learn by doing’, Code School is very similar to Treehouse. Code School offers a whole range of courses, and directs you through various training paths. There is a monthly cost for unlimited access to courses, or try their free package with 10 courses included. Read more

Two Books to Help you Break Down the Sacred-Secular Divide

The sacred-secular divide is one of the most serious barriers to business as mission engagement. It is the reason, given again and again, that business people do not feel affirmed in their call to business and do not realise the good their business could do.

Here are two books to help you, and the business people in your life, break down the sacred-secular divide.

Every Good Endeavour by Tim Keller

A Review by Dr. Steve Rundle

Book - Every Good EndeavourI’ve been doing lots of reading lately on the Theology of Work, and I’m discovering that most of the books cover pretty much the same ground. (That’s a polite way of saying they’re often boring.) So I was pleasantly surprised at how much I enjoyed Tim Keller’s new book Every Good Endeavor. Yes, he covers some of the same territory as others – the intrinsic goodness of work, the Creation Mandate, the Doctrine of Vocation, etc. – especially in the first few chapters. But what made this book refreshingly original for me were his discussions about the impact of the Fall on our work, and about Common Grace. Obviously these aren’t new topics either, but he has a way of encouraging the reader even as he reminds them that (1) there is a certain inescapable futility and self-centeredness to our work, and (2) we should rejoice in the fact that God uses both Christians and non-Christians to fulfill his purposes. (Translation: Christians don’t have a monopoly on making contributions to the common good.) For those who want to read only one book about the Theology of Work, this one would be an excellent choice. It’s an easy read with lots of substance.

 

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What is the Sacred-Secular Divide? Watch 3 Short Videos

The sacred-secular divide is an unbiblical way of thinking about the world that pervades the modern church globally. It deeply affects the way we think about business and work and is one of the most frequently mentioned barriers to understanding and engagement in business as mission. In the coming weeks we will hear stories and teaching that will help to break down the sacred-secular divide. These three short videos, each just a few minutes long, will help answer the question, What is the Sacred-Secular Divide?

Mark Greene: Imagine – London Institute for Contemporary Christianity

The sacred-secular divide is the pervasive belief that some things are really important to God, and that other things aren’t… 

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