Making a Pivot

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by Michelle McDonald Pride

Before a strategic rebrand, our business was called Trading Hope. We were growing, but well aware of looming trends in the marketplace and patterns in our business that indicated a future decline in revenue. A mentor to me half joked and half warned that if we did not change something, we would soon be called Fading Hope. Our rebrand was an outward representation of a major strategic pivot.

Some of the most well known brands have successfully pivoted. Wrigley Gum used to give away pieces of gum on the soap they sold. Facebook and YouTube began as dating sites. Even Avon began as a book business that gave away free perfume with a purchase. While these examples are drastic, they are all incredible pivots that recognized the advantage of changing strategy.

Being able to pivot as a social enterprise is one of the most important, yet difficult concepts to approach. How do you pivot your social enterprise without sacrificing your impact? Most social entrepreneurs do not begin their business based on a market need and opportunity; they begin based on targeting a social problem or a particular community group in need. The entire business model is often upside down. For this reason alone, pivots are of critical importance for social enterprises.

What is a pivot

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Team BAM: Legacy & Looking Ahead

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By Joyce Ahn

The following is a summary of a lecture given by Mats Tunehag at the BAM Conference 2017 in Dallas, TX. Mats is a widely-known scholar focused on BAM and developing research and materials for BAMers globally.

BAM is not a new concept. In fact, we stand upon a rich legacy of professionals who sought to glorify God through their business.  We see entrepreneurs in the scripture and throughout history. We stand at a crossroads as we look at how the BAM movement has progressed, and where things are headed.

Here are some trends I have observed in recent years:

Faith and business are more integrated than ever before. We see more and more believers who understand the importance of integrating our faith into how we run our businesses all throughout the week. It’s becoming more natural for people to say “Of course God has called me to business” and seek ways to invite him into their values and company culture. It’s exciting to see the growing numbers of BAM companies in Latin America, Asia, and Africa, and an increasing number of BAM materials in dozens of languages. Read more

Dream Big and Move Forward! 6 Tips for Impact from a Modern Abolitionist

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by Joyce Ahn

David Batstone is a human rights activist and co-founder of Not For Sale, an organization that provides human trafficking survivors and at-risk individuals with tools for long-term self-sufficiency through work-readiness skills and job placements. David is also the cofounder of REBBL, a health-drink company, and senior managing partner of ‘Just Business,’ an international investment group that incubates social enterprises.  

In his final keynote speech at the BAM Conference 2017, David shared 6 tips for business people who want to make a major impact on society:

  1. Fearlessly Pursue Your Passion

Don’t get stuck asking,“What’s the next step?” or “What does God want me to do?” Instead, start taking steps based off of what you know and the opportunities right in front of you. Reflect on the gifts and calling that God has given you. What’s the burning passion in your heart? Rather than getting stuck pursuing someone else’s dream for your life, take ownership of your vision and do something about it!

  1. Look Back Before You Look Forward

You might find this surprising, but we often can see God’s path for us most clearly not when we look forward, but as we look behind us. As you look at your past, you will start to see how all the seemingly unconnected parts fit together and how even your mistakes played a role in shaping the bigger picture. Read more

Hyma Brings Shalom

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by Ellie Hutchison

Her hand moves rhythmically, hovering in constant motion above the red earth. She draws in rice flour. A trail of white left in her wake, forming geometric swirls, arches, circles, and loops. Her kolam is elaborate, yet simple. Beautiful, but precise.

Each morning, millions of women in India rise and draw kolams on the ground outside their home. Yet their primary purpose is not decoration. Historically, they have been a sign of invitation and welcome. Made of rice flour, they are an offering to ants and other small organisms so they don’t have to walk too far for a meal.

In this way, a kolam embodies our call to care for the vulnerable among us. It is a humble effort to create a welcoming community of harmonious co-existence.

Like most people in Tirunelveli, a city in the south Indian state of Tamil Nadu, kolams were a familiar presence in Hyma’s childhood. They marked her path from home to school and back again. Her eyes would bounce from one to the next as she walked, careful not to smear the intricate designs with her footsteps. Read more

Story: Giving a Choice to Trafficked Women through Business

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By Guest Author

I am an accidental entrepreneur. I did not originally go about seeking to use business as the tool for transformation. My only goal or tentative hope was to find a way for women in India’s growing sex trade to a way to find freedom in whatever way possible.

I first entered one of the largest red light districts in India in 2002 and after making first contact with the girls and women in the red light area, I spent a lot of time listening, waiting, and waiting and WAITING. For far too long, I felt powerless to make any actual impact.

I began to care deeply about the women I met in red light area.

I met Rupa and Jiya and listened to their stories, saw through their hard eyes to broken hearts and broken dreams, saw that they were moms and sisters and daughters. I saw and I heard that there were no options for them once they had found themselves in the sex trade through trafficking and trickery. They had aged out of rescue and now they were culturally marginalized as spoiled women, social outcasts and often the primary breadwinners for multigenerational families.

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Business Solutions to Human Trafficking

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By Mats Tunehag, with input from Jennifer Roemhildt Tunehag

In the 1700’s the slave trade was widely accepted and legal. It was, in fact, a backbone of the economy of the British Empire. It was a big, organized and transnational business.

William Wilberforce and the Clapham group decided to fight this evil trade. They chose to attack the systemic issue – the legality of slave trade and slavery. To that end they organized a decades long campaign focusing on justice, aiming at a root cause. They worked politically to change unjust and ungodly laws that permitted the dehumanizing trade.

They could have chosen an easier route of awareness campaigns and a boycott of sugar from plantations in Jamaica, but they knew such initiatives in themselves would not free the slaves or bring about lasting change. The feel good factor may have been higher, but the long-term outcomes would have been meager.

Charity and justice

Today the slave trade and slavery are illegal, but not dead. Human trafficking is modern day slavery, and it is a lucrative and evil business. Just like Wilberforce and his colleagues, we need to ask what the systemic issue is today – and we need to go beyond charitable actions to fight for justice.

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Freedom Through Business: Hold Fast to Your Dream

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by Mats Tunehag

My wife and I spent a couple of weeks in Thailand, Cambodia and Laos in August. The focus was freedom! Freedom from slavery and injustice, and freedom to live in truth, enjoy beauty, create wealth and share goodness. This is the story of freedom business.

We know that jobs with dignity are a primary need for prevention of human trafficking. It is also a must to bring restoration of survivors of modern day slavery.

That’s why freedom businesses exist, and the Freedom Business Alliance exists to help freedom businesses succeed.

To that end the Freedom Business Forum was held in Chiang Mai, Thailand in late August. It was the first global gathering of its kind, and about 140 people from all continents participated. It was a great mix of people and talents, all committed to true freedom through business, with all their hearts and minds.

Freedom business is hard, but necessary. And some are called to it, and as Pope Francis says: “Business is a noble vocation, directed to producing wealth and improving the world.  It can be a fruitful source of prosperity for the area in which it operates, especially if it sees the creation of jobs as an essential part of its service to the common good.” 

The concluding keynote address at the Forum was held by one of my heroines, Annie Dieselberg. She runs a freedom business in Bangkok. Her calling is clear and her commitment exemplary. Her challenging freedom business journey is reflected in a most inspirational speech. Here’s Annie:

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In Business for Freedom: The Red Light District of Kolkata

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The company ‘FBA’ is located in the largest, and most infamous sex district in Kolkata, India. Within a few square miles more than 10,000 women stand in line selling their bodies to thousands of men who visit daily. Many are trafficked from Bangladesh, Nepal and rural India. For others poverty has left them without options. The cries of hungry children drive them to sell their bodies. FBA opened its doors in 2001 starting with twenty women who were desperate for an opportunity to be free. It was hard work teaching uneducated and unskilled women to sew jute bags at a quality acceptable for the export market. Some could barely use a pair of scissors and in those early days the average daily output per person was less than two bags. It was particularly frustrating when bags were sewn upside down and inside out and nobody noticed. Slowly these problems were overcome with much training and patience. Today, while many of the women are still not the fastest sewers, the business produces around 1000 bags a day made from jute and cotton material.

FBA entered a new market in 2009 by offering fair trade organic cotton tees (t-shirts). Girls showing ability in bag sewing were given the opportunity to train and learn new skills sewing t-shirts. Although smaller than the bags unit, FBA Tees is capable of producing 400 tees per day.

In the first few years all screen-printing was outsourced locally, however print quality and timely supply was out of our control. To overcome these problems and take advantage of the opportunity to create more jobs for freedom, FBA now has its own screen-printing unit supplying two customers, FBA Bags and FBA Tees.

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How The Foundry is Helping Freedom Businesses Find a Market

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The answer is always the same… “We need marketplace access.” We work with Freedom Businesses – companies that have a focus on combatting slavery and human-trafficking. This answer is often given in response to the question, “What do you need most as a Freedom Business?” Marketplace access is a consistent, ongoing need for all companies, Freedom Businesses and BAM companies are no different.

What this question does not take into account is whether that market access is for retail, wholesale, white labelling, production only, or any other creative way to enter the general market. What we have found is that marketplace access is really a coded way to say, “We need money and therefore we need sales.”

The reality is that Freedom Businesses do need a market: real markets that are based on quality products and not just the marketing of the brand’s story or relying on ‘sympathy purchases’. While it is important to relay that story with dignity and deep purpose, the story should not take the lead over the product. The product needs to be able to stand on its own merit, with a real market, if the business is to truly succeed.  Read more

Business and the Body: Burgers, Burma and Keeping Connected

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AND THE AWARD GOES TO...

Our goal is to provide the BAM Community with the best content and resources available. As we wrap up a great year we are highlighting various articles and resources which have stood out above the rest. Below is the “Staff Pick” for the fall of 2015.

Please enjoy and thanks for following!

From the rooftops you can see it. The personality of the land shifts as the row of buildings stretches towards the river shore. There is a gap there, the space for the river that marks the border, and on the opposite shore the skyline is again lifted by buildings. The buildings on either side of the border hide secrets behind their darkened windows and signs. These are the real stories behind the international headlines about war and human trafficking, about refugees fleeing persecution. The stories are reflected on faces around town – the people that have ended their journey at this border town where the river divides Burma from Thailand.

Set into the curve of the river on the Thai side is a small city, unremarkable by Asian standards. Bustling with local Thais, NGO and aid workers, adventure-seeking tourists, and the quieter but prominent refugee community; the unspoken undercurrent is ‘we’re all here, hoping for the best, and doing the best we can.’ It’s a promising setting, ready to receive the incoming ‘Friendship Highway’, which is said will unify these Asian countries with trade partnerships and tourism. New buildings and malls dotting the cityscape are the first evidence of a hoped-for economic boom. The new road is not all good news. It will also provide a thoroughfare for the darker trade of humans, vulnerable to poverty and traffickers. Read more