Along with the spiritual, financial, and social bottom line, the environmental bottom line is an integral measure of a God-centered successful business. The subject of this series is wealth creation for holistic transformation. The work of wealth creators includes sharing the Good News of salvation through Jesus, improving the financial wellbeing of society and the staff within their companies, providing the dignity of work and the stability that ensues from meaningful long term employment, developing a society where we love each other as we love ourselves, and providing the clean energy, water, air and land on which we live. The wealth creator acknowledges this inextricably linked web of relationship with Christ, society and creation.
Environmental stewardship, then, is not an add-on. It is not part of a marketing plan to ‘look good’. It is a God-given command to steward his creation. By affirming one’s business and passion for wealth creation as an important part of the business ecology and an instrument in meeting the cultural mandate, creation will be restored and opportunities for wealth creation will be seen. Each business run by wealth creators has a specialty, a God-gift, and points of excellence that can be applied to a pressing environmental issue. A transportation company can work on innovative fuel efficiency and improve transportation of needed medicines. A restaurant can source its food stocks with care,[i] and reduce food waste by supporting the food bank with excess, then composting the rest. An office can install passive cooling, energy efficient lighting and provide incentives to reduce commuting or increase the use of less polluting transport for their employees. Companies have the advantage of scale and resources to do much good quickly. Environmental discipline is financial discipline (conservation of resources), social discipline (respect of local communities and the resources under their stewardship), and spiritual discipline (obeying God’s commandment to steward the earth). The bottom lines are integral and are split into four for convenience, but not in practice. A company is not truly profitable until it affects a positive return in each bottom line. Stewardship is intentional and requires discipline to carry it out. Sustainable living is to ‘aim for a full, just and responsible enjoyment of the amazing gifts that our generous God has provided for us.’[ii] Read more