Is Business As Mission Disruptive Innovation?

by Larry Sharp

A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leading firms, products and alliances. The term was defined and phenomenon analyzed by Clayton M. Christensen beginning in 1995.1

BAM takes into consideration, the human condition of poverty and pain (both spiritual and physical) with the creation of a profitable business which creates jobs, which in turn creates wealth (a Biblical value stated in Deut. 8:18). It links that with the goal of making followers of Jesus and with the importance of wise use of human and natural resources. In summary, Business as Mission (BAM) at its core has a Quadruple Bottom Line: 1) Profit and Sustainability, 2) Job Creation, 3) Followers of Jesus, 4) Stewardship of Resources.

So how might this be innovative and how might it be disruptive?

First look at some well-known disruptive innovators. Jeff Bezos did not just improve book sales when he started Amazon. He disrupted everything – speedy book deliveries, then other products to become the world’s largest online shopping retailer. His latest disruptive talk: drones and space warehouses. His mantra, “if you are going to invent, you are going to disrupt.”

Looking back a few decades, some of us can remember the advent of the transistor radio. People first thought of them as Japanese junk, with poor quality, but they were portable and teenagers could take them to the beach easily. Gradually the sound improved and the product totally disrupted and made redundant the old cabinet radios.

I remember when a visitor showed up at our school in Brazil in the early 1970s with a portable calculator. Our bookkeeper was using a manual adding machine which did the job but was big, clumsy and noisy. I took the leap of faith and asked to purchase this calculator from the visitor before he left the country. I paid $180.00 for what today can be bought in Wal-Mart for $5.99. Portable calculators were disruptive because they did not just improve on existing technology, they disrupted it by introducing simplicity, convenience, accessibility and eventually affordability.

Perhaps one of the biggest examples of disruptive innovation is the development of the personal computer, when the big main frames ruled the day in the 1960s-70s. Even the chairman of IBM, Thomas Watson is famously quoted: “I think there is a world market for maybe five computers.” But the personal computer formed a niche market that appeared unattractive and inconsequential at first but eventually the new product completely redefined the computing industry.

Mobile phones – the same story. The idea is that the historic technology and industry concentrates on improving their product while the innovative disruptors focus on the bottom end of the market tapping into new customers with new and different needs. They create new demand and find overlooked customers. Think Blockbuster and Netflix.

Back to the question: Is Business as Mission disruptive innovation? BAM spokesperson Mats Tunehag likens Kingdom Business today to a 21st century reformation. The Protestant Reformation was disruptive in that it focused Jesus followers on simpler easier forms of faith – reading their own scriptures, the priesthood of individual believers and faith over works as the way of salvation, among other things.

So perhaps BAM is disruptive in the following ways:

Business is returned to its rightful place as the only institution which creates wealth in society; it is not government, nor education, nor health care and not the church. All of these, as good and important as they are, consume wealth. Business creates it. And it is ordained by God.2

Business is the modern means ordained by God to address the issue of poverty. It creates wealth through job creation and gives dignity, honor and empowerment to individuals, families and communities. Jesus gave the Great Commandment requiring believers to love God and love their neighbor. Today loving our neighbor is creating a job for him/her and this becomes the modern equivalent of feeding the five thousand, or healing the leper. BAM is what Jesus would do today.3

Business and faith are easily integrated. Business leaders are together with people many hours each week so the principles of faith can be lived out in the marketplace of life. In most cultures, people learn by observing and doing and when it comes to knowing Jesus, one learns by observing a Jesus follower living and acting like Jesus in every life. Dale Losch in his book A Better Way, talks about living and loving like Jesus.

Whereas most of the 20th century became accustomed to outsourcing missional work to the professional clergy, Business as Mission is a reformation. It is the work of all believers in the workplace, not just the clergy, or those paid to be missional with their faith.

BAM is innovative in that it is cost effective. It does not require an endless infusion of charity monies which often become toxic by creating dependency and destabilization. It addresses issues of declining mission funding, and “America first” perspective.

Today Business as Mission and related means such as Tentmaking4 are disrupting the market. They have the potential (as the little guy at the bottom of the market) to replace the multi trillion dollar aid industry, and make the traditional mission professional mission groups redundant in much of the world.

Business as Mission is making the product (Quadruple Bottom Line) simple, accessible, convenient and affordable. It is not just improving on what has been done in the past; it is disrupting things in modern times by returning to an old order of “faith without works is dead”, creating wealth and promoting dignified sustainability. In one sense it is an ancient idea; but because it has been largely lost, it may be considered innovative, and certainly disruptive.

 

1   – See more at: http://www.christenseninstitute.org/key-concepts/disruptive-innovation-2/?gclid=CMTS6OL_8dECFQaVfgodUtoILw#sthash.CKUPSk41.dpu/

2 Deut.8:18 “But remember the Lord your God, for it is he who gives you the ability to produce wealth.”

3 https://www.youtube.com/user/povertycure

4 Tentmaking is mission done in accordance with the model of the apostle Paul. He was a tentmaker by profession, and made a living through his work when he was on his mission journeys (Acts 18:3, 1 Cor 9). Today the ‘tentmaking’ label is used to describe everyone who seeks to serve God in other cultures through his or her profession. It includes business people, professionals, and students bringing the “Good News” onwards to new places. https://www.lausanne.org/networks/issues/tentmaking

 

Larry Sharp is the Founder and current Director of Strategic Training and Partnerships of a Business for Transformation (BAM, B4t) consulting firm, International Business and Education Consultants (www.ibecventures.com). Larry served 21 years in Brazil and then 20 years as Crossworld VP of Operations and as Vice President of Business Partnerships. He is currently a VP Emeritus and consultant with Crossworld. Since 2007 he has devoted energies toward Business as Mission (BAM) and currently is a consultant on BAM and education themes. Larry travels within North America speaking and teaching in conferences, colleges and churches on themes related to Business As Mission (BAM, B4t) and missions.  His travels abroad relate to BAM, crisis preparation and management, and team building. 

 

 

Are You Really a Second-Class Christian?

By Dave Kahle

For much of my Christian life, I’ve struggled with a difficult and painful image of myself: I was a second-class Christian. No one ever said that to me in so many words, but a certain belief permeates our Christian culture so deeply that few Christians would ever question it:

Real ministry is defined by the time you spend in the official efforts of the church to evangelize the lost and edify the saved. This is the work that God is interested in, that He considers most important, special, and significant.

By accepting this false belief, our fruitfulness is hindered by shrinking and distorting our views of what we and our businesses can be. As a result, millions of Christians, like myself, lead lives that are far less productive than God wants. And hundreds of thousands of businesses are hampered in achieving their full potential. And that means that the Church’s influence and impact is light years away from that which it could be.

Here are some ways this belief is expressed in Christian culture:

A client recently told me that one of his salespeople left the company to go into full-time ministry. The implication was that the former employee merely ‘made a living’ when they worked for my client; now they did ‘real’ ministry – that work that is only in the context of the church.

Read more

Damaging Beliefs About Work and Missional Calling

by Larry Sharp

In recent years I have taken notice of what pastors have stated on topics related to Business as Mission (BAM), the theology of work and the Great Commission. Here are some comments which give me particular concern and have caused me to wonder how typical they are or if they are part of the cause for the slow growth in the BAM movement.

I was part of a workshop at a BAM conference designed for pastors with about 30 in attendance. At one point after much had been presented and then discussed by the group, one pastor remarked that he was not in agreement with some things because “after all work was a result of the fall of man.” I was shocked, and wondered how long it had been since he read the book of Genesis.

The truth:  God is a God of work demonstrated in the creation of all things, and then He gave a job description to the earth’s first human inhabitants.

 

When I lived in Pennsylvania, I was part of a mid-sized church and a member of the missions committee. We organized a week-long conference each year and many of the 70+ missionary units were in attendance. A special speaker was always invited. One year on the first night, the pastor got up to introduce the mission speaker like this. “It is a privilege to have Mike Sullivan share with us this week. He trained as a Biochemical engineer and worked in that industry for six years until God called him to a higher calling. He then served in Indonesia and is now president of Mission XYZ. Welcome Mike.”

Of course, people clapped in appreciation for Mr. Sullivan and his response to God’s call. I did not clap and I have changed the names and places because of the unbiblical nature of the introduction.

The truth:  Religious “ministry” is not a higher calling but God wants all believers to use their God-given capacities for His glory and that is their highest calling. There is no spiritual hierarchy.

 

I was invited to give a full-day Saturday seminar in a nearby church. About 40 people attended including the pastor. He listened carefully but did not contribute to the discussion opportunities. Shortly after I arrived home, I received a phone call. Pastor Dave invited me to come to his study on Monday morning. I welcomed the opportunity to talk further on these topics.

I was not long in his office when Pastor Dave stated cogently and clearly that he did not believe I was doing the right thing and the Great Commission was not given to business people and laymen. He said God called special people for the role of apostles and missionaries and the spread of the Gospel was their “calling”.

I left that office discouraged and saddened, until later in the day when business people started to call me inviting me to share with other groups and to talk about how they could get involved.

The truth:  The Great Commission was given to all believers and is not the purview of the clergy class.

 

When I am asked to be part of a training weekend or series of seminars in a church, I prefer if the senior pastor is in attendance and if that is impossible at least one of his associates should be there. One time when I inquired about the pastor’s whereabouts after we had discussed his coming, the missions pastor said that the senior pastor declared to him that “BAM is just a fad and it will soon pass”, and will not be attending.

The truth:  This pastor is the precise person that needed to attend because BAM is not a fad, it the re-discovery of how the gospel spread in the first century, where the everyday believer lived his relationship with Jesus in the marketplace of life, for the glory of God.

 

It was the Sunday for dedicating the new missionaries who were heading to Central Asia. The couple gave a few words and several people came forward to lay hands on the young missionaries. The pastor concluded with his prayer of dedication with a clear reference to these special people who were “called to full time ministry”. In talking later with people in the church I realized that all of God’s people in that church were not expected to be in ministry. The unbiblical sacred-secular dichotomy was alive and well.

The truth:  There is no full-time ministry and part-time ministry. Everything we do in every aspect of life is full-time living like Jesus, being and making disciples.

 

I am convinced that the foundational principles for Business as Mission are rooted in the truths of God’s word and his purposes for the peoples of the world. Without accurate theology and raison d’etre, we will lack the enduring substance for real change in how the “mission of God” is accomplished in the world.

 

Larry Sharp is the Founder and current Director of Strategic Training and Partnerships of a Business for Transformation (BAM, B4t) consulting firm, International Business and Education Consultants (www.ibecventures.com). Larry served 21 years in Brazil and then 20 years as Crossworld VP of Operations and as Vice President of Business Partnerships. He is currently a VP Emeritus and consultant with Crossworld. Since 2007 he has devoted energies toward Business as Mission (BAM) and currently is a consultant on BAM and education themes. Larry travels within North America speaking and teaching in conferences, colleges and churches on themes related to Business As Mission (BAM, B4t) and missions.  His travels abroad relate to BAM, crisis preparation and management, and team building. 

 

 

Two Books to Help you Break Down the Sacred-Secular Divide

The sacred-secular divide is one of the most serious barriers to business as mission engagement. It is the reason, given again and again, that business people do not feel affirmed in their call to business and do not realise the good their business could do.

Here are two books to help you, and the business people in your life, break down the sacred-secular divide.

Every Good Endeavour by Tim Keller

A Review by Dr. Steve Rundle

Book - Every Good EndeavourI’ve been doing lots of reading lately on the Theology of Work, and I’m discovering that most of the books cover pretty much the same ground. (That’s a polite way of saying they’re often boring.) So I was pleasantly surprised at how much I enjoyed Tim Keller’s new book Every Good Endeavor. Yes, he covers some of the same territory as others – the intrinsic goodness of work, the Creation Mandate, the Doctrine of Vocation, etc. – especially in the first few chapters. But what made this book refreshingly original for me were his discussions about the impact of the Fall on our work, and about Common Grace. Obviously these aren’t new topics either, but he has a way of encouraging the reader even as he reminds them that (1) there is a certain inescapable futility and self-centeredness to our work, and (2) we should rejoice in the fact that God uses both Christians and non-Christians to fulfill his purposes. (Translation: Christians don’t have a monopoly on making contributions to the common good.) For those who want to read only one book about the Theology of Work, this one would be an excellent choice. It’s an easy read with lots of substance.

 

Read more

How the Sacred-Secular Divide Influences Attitudes to Business in Asia and Australia

We asked people engaged with BAM around the world to share how they see the sacred-secular divide affecting thinking in the Church in their country – and how this influences engagement of Christians the business sphere.

Perspectives from Asia and Australia

Rod St.Hill – Australia

The sacred-secular divide is alive and well in Australia. A common complaint from Christians business people is, ‘My pastor does not understand me’. Pastors rarely visit their business people at their place of work. There is anecdotal evidence that perhaps 40% of Christians in business are not engaged in their local church because they don’t see church as being relevant to them. Christians in business often feel that the church has a somewhat cynical attitude toward them – ‘You make the profit and hand it over to the church’ as if that will somehow sanctify it. There are also Christians who show hardly any evidence of Christian belief in their business practices.

Yet all is not doom and gloom. There is growing interest in ministries such as Kingdom Investors, founded by businessman Dave Hodgson, who is encouraging business owners to be connected with, and supportive of, their local church and to infuse their businesses with Kingdom principles. Last February, the Global Marketplace Exchange, pioneered by Pastor Sean Morris and Peter Kentley was launched with a consultative meeting near Melbourne. Some 170 leaders from ten ‘domains’, including church and business, gathered to begin working together to transform our nation. In addition there are now at least four Christian university-level institutions that offer degrees that integrate faith and business. There is much to be done to break down the sacred-secular divide, but there are positive signs that God’s people are moving as they are in other nations. Read more

European Economic Summit Declaration

By Mats Tunehag

EES Declaration 2015How can we connect Sunday and Monday? How can our faith inform our actions in the marketplace? What are key building blocks in economics and business as we pursue a society built on justice and mercy?

These were key issues addressed by 175 people from 26 nations gathered at the European Economic Summit, EES, in Amsterdam in September 2014. Important observations and suggestions emerged through the pre-consultations, keynote addresses, small group discussions and prayer. These findings were summarized in the EES Declaration. Albeit a particular focus is on Europe, the lessons learned are valid and can be very valuable for other contexts as well. Read more

BAM Journeys: Three Practitioners Share How Their Thinking has Changed

We asked three BAM practitioner at different stages of their BAM journey to share how their thinking has changed enroute.

Carlos in West Africa

My wife and I initially came to West Africa as ‘traditional missionaries’. After 3 years of pastoring a church we came across some real challenges. The country where we live is 95% Muslim. Since we’ve been here, we have witnessed a number of evangelical churches being torched and ransacked. Muslim background believers (MBBs) have lost their jobs, their families and have even been physically abused because of their faith. That is not the only challenge, anyone that has spent any time in Africa will inevitably be confronted with the harsh realities of poverty. Jobs are already scarce for any African, let alone an MBB. Unfortunately, most churches are not setup to meet this need.

We started praying for another way to serve Jesus here. That is when the Lord put in our hearts to start a business. With a business we could provide jobs to MBBs and pre-believers, having contact with them eight to ten hours a day in a non-threatening environment. Read more

Lessons from the Edge: Balancing the Tensions

Insights from a BAM Practitioner

Tim has been in business in SE Asia for 18 years.

Keep both the big picture and the detailed picture in view
Don’t get so bogged down in the detail that you lose sight of the big picture and the rationale for what you are doing. Conversely, make sure you don’t spend all your time dreaming about vision and thus take your eye off the day to day operational details of the business. Keep a healthy tension between the two.

Have the bible in one hand and the balance sheet in the other
Knowledge of God’s ways in business is critical, but so is understanding the mechanics of business. Spend time getting skilled in the disciplines of business. As an entrepreneur you have to understand everything, even if you don’t do everything. Business has it’s own laws, don’t over-spiritualise them!

Keep lines of communication open and clear
Clear, honest communication with accountability groups, mentors and colleagues is vital. Keep sharing what is happening, but also humbly listen to input. Communication should be two way. If your spouse or children are telling you they are not getting enough time, stop and address it. Listen to your family.

How the Sacred-Secular Divide Influences Attitudes to Business in Europe and Africa

We asked people engaged with BAM around the world to share how they see the sacred-secular divide affecting thinking in the Church in their country – and how this influences engagement of Christians the business sphere.

Perspectives from Europe and Africa

Patrick Kuwana – South Africa

In South Africa there is a church on almost every street in residential areas (especially the poorer township areas) and in fact in some areas it’s two to three in the same street. The latest statistics show that around 80% of the population profess to be Christians and yet South Africa is listed 67th on a list of 175 countries/territories on the Transparency International Corruption Perceptions Index (number one being the least corrupt). South Africa has also been listed as one of the countries with the highest Gini co-efficient (which measures the gap between the rich and the poor) meaning that economic inequality is at staggering levels and continuing to grow and is causing great racial division due the historical legacy of apartheid. This economic inequality is fuelling the high crime rate. Read more

Bridging the Divide: A Brief History of Sacred Versus Secular

by Kevin White

Rather than barricading ourselves within the confines of the church, Christians must view their business as a calling and an opportunity to bring to light of God into all spheres – business, government, art, music, science, and education – for the benefit of humanity and for the glory of God. This is the cultural mandate of the church in society and the calling of Business and Mission.

As dual citizens of the kingdom of God and of the world He has created, we are called to serve and be a witness and influence every sphere and profession for the glory of God.

However, today’s secularism has resulted in the cultural expectation of faith being altogether separated from public affairs. Lord Melbourne, who opposed Wilberforce’s efforts to abolish slavery in throughout the British Empire, lamented: “Things have come to a pretty pass when religion is allowed to invade public life.”1 Religion, regardless of its contribution the morals of society are treated as off-limits in the public arena. This has led to a mentality of separating faith from work in every sphere. Read more