Entries by Jo Plummer

How Enterprise Can Fight Slavery: The Freedom Business Alliance

We talked to Jennifer Roemhildt Tunehag about the Freedom Business Alliance initiative and the upcoming Freedom Business Forum. We are hearing the term Freedom Business being used more and more, what is a ‘Freedom Business’?  It’s a business that exists to fight human trafficking. There are several types of business that fit into this category:  businesses that […]

6 BAM Practitioners on Engaging the Customer with Stories

Stories can be a powerful way to engage clients and bring more of a personal connection between your customers and your staff or products. We asked 6 professionals and company owners engaged in business as mission to share how they have used stories to connect with customers, build their brand and sell products, here’s what […]

How Stories Build Company Culture: 5 Business Leaders Share

We asked 5 professionals and company owners engaged in business as mission to share how they have experienced stories being used to build company culture:   We often use stories of our past experiences to show empathy and encourage our staff.  When we feel they are having a hard time on a project or feel […]

Turbocam India: A Stand Against Corruption

The Beginnings Like many small business stories, the story of Turbocam India involves the spark of opportunity, mixed in with a great deal of perseverance and one or two major breakthroughs that have set the course of the company. But perhaps the most important ingredient of all has been a firmly held belief from its […]