Entries by Jo Plummer

6 BAM Practitioners on Engaging the Customer with Stories

Stories can be a powerful way to engage clients and bring more of a personal connection between your customers and your staff or products. We asked 6 professionals and company owners engaged in business as mission to share how they have used stories to connect with customers, build their brand and sell products, here’s what […]

How Stories Build Company Culture: 5 Business Leaders Share

We asked 5 professionals and company owners engaged in business as mission to share how they have experienced stories being used to build company culture:   We often use stories of our past experiences to show empathy and encourage our staff.  When we feel they are having a hard time on a project or feel […]

Turbocam India: A Stand Against Corruption

The Beginnings Like many small business stories, the story of Turbocam India involves the spark of opportunity, mixed in with a great deal of perseverance and one or two major breakthroughs that have set the course of the company. But perhaps the most important ingredient of all has been a firmly held belief from its […]

5 Leaders Give Advice for Starting BAM in the Hospitality Industry

In the first half of 2017, we will periodically run short series looking at BAM companies in different industries. We start with business as mission in the hospitality industry, sharing insights and stories from experienced company owners. We asked BAM owners in the hospitality industry: What one piece of advice would you give to someone starting […]

What are the Advantages of Doing BAM in the Hospitality Industry?

In the first half of 2017, we will periodically run short series looking at BAM companies in different industries. We start with business as mission in the hospitality industry, sharing insights and stories from experienced company owners. We asked BAM owners in the hospitality industry: What are the advantages of being in the hospitality industry when […]

Three Stories: How BAM Goals and People Goals Fit Together

We asked company leaders to share how their goals as a BAM company fit with their goals for their people, and how that influenced their business planning and development. Three BAM practitioners share from very different industries on how their strategy for their staff connects with their overall strategy to be a Kingdom-focused company. IT […]