I hope very few people will talk about Business as Mission (BAM) in the future. The term is like scaffolding; it is needed for a season as we build a new paradigm and praxis: businesses that glorify God and bring about holistic transformation of people and societies.
The term BAM has its merits in clarification of the concept. The term has been helpful in the affirmation of business people and the mobilization of resources. But the term is not important – the concept and the applications are.
Many Terms, Similar Concepts
In the general business world, there are also several terms for businesses that aim at multiple bottom-lines serving multiple stakeholders. Some examples are social enterprise, creative capitalism, conscious capitalism, corporate social responsibility, and inclusive business. Different terms, but very similar concept.
Some people dislike the term BAM or question its usefulness. Other phrases are used, such as business for transformation, Kingdom companies, missional business or business as integral calling.
Even this article highlights a limitation regarding terminology: it is in English. There are about 6,000 other languages in the world. Read more