The Power of a Story: Orality in Business

By Howard Partridge

While attending a very high level, exclusive leadership training, we were taken to the largest independent advertising agency in the U.S.

We were taken on a tour of the massive, modern office space inhabited by over 700 employees that included a gym that would rival any local health club, nap rooms, and most importantly the large, open stairwell that connected all the floors of this modern building.

The stairwell is the one and only place that all 760 team members can all be together. There is a catwalk that is prominently suspended in the middle of the open stairwell where the company news is shared. This is where potential clients are brought to be introduced, it’s where the good and the bad is shared. And, this is where stories are told.

In order to effectively tour the company, our group of about a hundred was broken into small groups of ten people. A staff member named Emily led our tour. She told story after story about their culture, why they do what they do, and why it was important. I was impressed that she was so passionate about the stories, the culture and the meaning behind everything they do. Read more

Dishing It Out: A BAM Consultant on How to Get it Right in F&B

Josh consults with BAM companies in the Food and Beverage (F&B) Industry in both the USA and Asia, helping them be more effective in their operations. As part of our hospitality industry series, we asked him to share with us some of his expertise in café and restaurant management.

You are obviously very passionate about the culinary arts, why is that and what does it have to do with business as mission?

I am very passionate about the power of food. When you prepare food for people there is always the potential to create moments that people might remember forever. Flavours play a big part in both memory making and memory retrieving. Special occasions are often connected to food and flavours can pull on the emotions. Food has the power to be an icebreaker, a community builder, even a context for enemies to sit down at a table together. Those involved in food preparation and service have the power of food at their fingertips – not to mention people’s lives in their hands when it comes to matters of food safety and hygiene!

To me, for all these reasons and others, the restaurant industry is so important in the missions community. Serving food and beverages meets people’s needs and has the potential to create special memories. Food breaks down barriers and gives you access to people that you would never otherwise be able to meet. So many times in the Bible Jesus was eating and drinking with the people that he was trying to minister to. We can also minister in the context of a meal, or when we are preparing that meal. The kitchen can be a place of high pressure, and there is a great camaraderie. People will see who you really are when you are under pressure to deliver great dishes and great service. You can show them what the Kingdom of God is really about in the midst of that.  Read more

5 Leaders Give Advice for Starting BAM in the Hospitality Industry

In the first half of 2017, we will periodically run short series looking at BAM companies in different industries. We start with business as mission in the hospitality industry, sharing insights and stories from experienced company owners.

We asked BAM owners in the hospitality industry:

What one piece of advice would you give to someone starting out in BAM and wanting to run a hospitality business? 

The barrier of entry to this industry is quite low and hence not very difficult to set up, however keeping it running profitably is a real challenge. Many mission-minded Christians may first consider a non-profit model which in many cases will fail eventually due to financial difficulty. If anyone is seriously considering running a hospitality business as BAM, the dedication to the business and its excellence are vital to success and longevity. Great products and services are keys to maintain brand loyalty and by themselves are great testimonies and tools of evangelism. By winning the pre-believers’ stomachs, that’s already a big step closer to winning their hearts for Christ! If you have a big passion for people, then you’ve got to have a big passion for this industry as well, because you need to invest a lot of care and love into the products and your team. If you do that effectively, then the food that you serve on a table will be so stunningly good that will deeply move and touch people in their hearts. – VL, Restaurant in East Asia

I would ask, “Is this really something you are passionate about?” Often people think of starting a cafe because it’s a familiar kind of business or they enjoy cooking. However, they may not consider what a full time job it is running a hospitality business. It’s not a 9 to 5 kind of business, you will work evenings and weekends, and always holidays! If you love to cook and serve people and you get satisfaction from working hard doing that, then you will be energised by it and running the business will give you life. However, if it doesn’t give you life, if you aren’t passionate about it, it’s not a good idea to start. Along with that, staff your weaknesses. No one person can be a great entrepreneur, a great manager and a great cook or barista or host – so whichever of those you are your strengths, take that role and form a core team to cover areas where you are weaker. – Josh, Hospitality Consultant in USA & Asia Read more

What are the Advantages of Doing BAM in the Hospitality Industry?

In the first half of 2017, we will periodically run short series looking at BAM companies in different industries. We start with business as mission in the hospitality industry, sharing insights and stories from experienced company owners.

We asked BAM owners in the hospitality industry:

What are the advantages of being in the hospitality industry when it comes to doing BAM?

The hospitality industry is a great option when it comes to doing BAM, especially when food is involved. Having a meal is an essential human need, and so is shelter. As a service provider, you meet those basic needs and provide a common space for people to gather in a very non-threatening way – especially helpful in gospel-sensitive countries. Jesus’ first miracle was performed at a wedding when he turned water to wine, he also fed thousands with five loaves and two fish, he ate at Zacchaeus’ and Matthew’s houses, and the Bible gives us an account of his last supper with his disciples, as well as many other examples of having meals together. There is a saying that “the way to a man’s heart is through his stomach” and it is so true! – VL, Restaurant in East Asia Read more

New Year’s Resolutions? 3 BAM Owners Share Their Goals for 2017

On New Year’s Sunday my pastor asked for a show of hands of all the people who made New Year’s Resolutions. Out of a crowd of 500 people, he counted only three. I was surprised at the extremely low number. Back in the day, everyone seemed to talk about it. Maybe we have finally faced the fact that bad habits don’t turn off when the new year turns on! Gym memberships mentally expire in February, diets last until the next dinner invitation, To Do lists remain undone… although all start with the best intentions.

Even if New Year’s Resolutions are facing extinction, articulating hopes for the year ahead and setting realistic goals definitely should not be – certainly not for BAM company owners! We thought it would be fun to hear from some hard working vision-filled business people who have a lot at stake for reaching their goals this year.

For a business, setting and reaching goals is essential for company health and growth. Business goals that encompass the four bottom lines of business as mission will impact staff, customers, suppliers and the community broadly. The goals shared below are a snapshot from the longer list of goals each company has for the year. Read more