While we can talk about the dangers of “mission drift” or the “secularization of BAM businesses”, I would argue that it is not really the mission that drifts, nor do businesses, come to think about it!
Recently, while talking to the owners of a failed start-up I was advised that the reason the “business failed” was that there was not enough customers to buy their products. I mused, “How was that the business’s fault?” You may accuse me of being too particular about the use of language. However, our use of language can sometimes be a mask that causes us to deceive ourselves. Sometimes it is easier to blame “something”, anything, before fully examining ourselves.
I would argue that any “drift” or “secularization” for a BAM company is more likely to be our drift from our personal relationship with God and His people, over any external influence.
So why did that business fail? It would help if we could apply the “5 Whys” method for getting to the core issue. We can apply this method anywhere, whether it to our mission, our business, our marriage, church, school etc. Some people ask 6 or even 7 whys, like I have here:
- Why did the business fail? (failed to plan)
- Why did the market move? (markets do)
- Why did you not see that before? (failed to research)
- Why did you not do the research? (failed to appreciate the importance of research)
- Why did you feel it was not necessary? (sales, quality, environment, staff were taking my time)
- Why did you fail to prioritize? (failed to take time for the important things)
- Why did you not do the important things? (failed to balance life)