by Bridget Adams and Manoj Raithatha
In his book Screw Business as Usual, Sir Richard Branson outlines his vision for nothing less than global transformation. He asks, ‘Can we bring more meaning to our lives and help change the world at the same time… a whole new way of doing things, solving major problems and turning our working into something we both love and are proud of. His proposed solution is a new way of doing business. ‘It is time to …shift our values, to switch from a profit focus to caring for people, communities and the planet.’ Sometimes God uses prophets from outside the Church!
The world, it seems, wants business to change. The voices, powerful voices, are being heard out there. The Church, who you might think would be driving this new found hunger for ethics and transformative business, is in danger of being left behind. Branson knows that business can change the world for good, but we believe it can also change the world for God. Business can help build the Kingdom.