Kayaking and the Kingdom in Norway

Taking in the View

At the top of the glacier there is a remarkable view…. a breath-taking scape of mountains and ice. Anne regularly leads groups to this beautiful place… and she takes them kayaking, hiking, skiing and caving too! Anne is the owner of small business NorTrex based in Nordland, just inside the Artic Circle in nothern Norway. To Anne the view from the glacier has everything to do with building God’s Kingdom in this beautiful and rugged community.

Anne has a passion for outdoor activities and also for influencing her community for Christ. “To me, being a Christian is about doing whatever you do with great passion and devotion… I really have a deep desire to point people to God by using sports and outdoor activities”.  As a teenager in The Netherlands Anne began to think about how to use outdoor activities to change and influence society and as a result she went to a YWAM Discipleship Training School (DTS) in Norway in 2003 that had a focus on the outdoors.

Over the following years as a YWAMer she lead outreaches among skiers and snowboarders. As a qualified guide and outdoor leader she took DTS teams out into the wilds of Nordland to do team building and other outdoor activities.

Getting into Business

Her vision for the local community developed over the years, but initially business was not at the top of Anne’s list of things to do. However, that changed when she got involved with an innovation and entrepreneurship program at a nearby university that required her to write a business plan. “After a while, I realized that a business model might be the best way to achieve the dreams I had for using outdoor activities, it would allow me to get in touch with the community and really make an impact on the region.”  Read more

Franchising and Business as Mission: Expert Panel

We asked a panel of three experts with firsthand experience to give us their perspective on business as mission and franchising. Read panel bios below.

1. What are some of the opportunities you see in using a franchising approach in a business as mission context?

John: Franchising thrives by tapping into local knowledge and connections, combining them with the franchise operations system to achieve success.  Compared to setting up a wholly-owned business, franchising offers a faster rate of expansion, with a lower business risk, whilst maintaining a good amount of control from the franchisor’s (the brand/concept owner’s) point of view.

As a ‘BAM’ tool, franchising taps the knowledge and connections of the locals in the field.  This means the ‘locals’ can be blessed by being gainfully employed, whether self-employed or company employed, and earning a livelihood from the labour of their hands.  A franchise that does not require a large amount of capital investment, or does not have a complex and huge scale of operation, can be easily replicated across the mission field, penetrating even small towns or large villages.  Where the franchisee is a believer, the business can be used as forum for discipling that goes beyond preaching and teaching, but into modeling a transformed lifestyle in the workplace.  I can visualise food businesses such as kiosks or small stores and small retail outlets as possible franchise concepts in a BAM context.

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